Paid Media Specialist

Position Summary The Paid Media Specialist will play a critical role in driving subscriber acquisition, conversion, and efficiency through paid social and search strategies. This position focuses heavily on social media platforms such as TikTok, Snapchat, and Meta, requiring the ability to build and set up ad campaigns in a fast-paced environment. The ideal candidate will also contribute to strategic recommendations, campaign optimizations, and creative content development while managing budgets and delivering positive returns on marketing spend.

What the right candidate will enjoy

Working in a dynamic and fast‑paced environment

Opportunities to contribute to global and international media campaigns

Collaborating with a proven large‑scale media property

Leveraging data‑driven strategies to optimize performance

What type of experience does the right candidate have

2+ years of paid social advertising experience

Expertise in TikTok, Snapchat, Meta, and other social platforms

Experience with 3rd party campaign management tools like Smartly and SA360

Proficiency in Excel and/or Google Sheets for data analysis

Strong communication and strategic planning skills

What the responsibilities are of the right candidate

Implement social and search strategies to drive subscriber acquisition

Manage day‑to‑day execution within social channels and search platforms

Optimize budgets across platforms and tactics

Track, monitor, and optimize performance against key KPIs

Research, develop, and test new audience segments

Support creative and landing page experimentation and testing

Recommend paid social and influencer strategies

Contribute to QA processes to ensure campaign accuracy

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