Senior Public Relations Account Executive, Consumer
Identity, Detroit, MI, United States
Identity is seeking a
Senior Account Executive, Consumer
for an immediate need to lead strategic media development and execution across a dynamic portfolio of consumer brands. This role is ideal for a media-savvy storyteller with a deep understanding of marketing trends, who thrives on turning compelling brand narratives into high-impact national, regional, and local coverage.
You’ll serve as a key client contact, owning campaign execution, media outreach, and providing guidance to junior and support staff—bringing both strategic insight and hands‑on media excellence to every program.
What You’ll Do:
Lead daily account management activities, including developing and executing media strategies and pitch materials, pitching and securing media coverage, overseeing media monitoring and ensuring timely reporting for client accounts.
Serve as the primary executor and main point of contact on a portfolio of client programs, managing client relationships, and consistently delivering high-level media placements and campaign successes.
Create, cultivate, and nurture effective relationships with key media contacts, influencers, and other industry stakeholders locally and nationally across consumer print, digital and broadcast media outlets.
Provide strategic insights based on industry research, competitive analysis, and emerging trends to inform client strategies and recommendations.
Delegate to and guide junior and support staff, providing direction and feedback on assigned tasks and projects.
Manage event strategy, logistics, and on‑site support, collaborating with cross‑functional teams, for key client events.
Occasional night/weekend availability and travel may be required based on client service and business needs.
This list of duties and responsibilities is not exhaustive, and additional tasks may be required depending on business needs. This job description may be revised as necessary to reflect changing business requirements. It does not constitute an employment contract.
What You’ll Bring:
4+ years of experience in public relations, corporate communications, or a related field (agency experience strongly regarded).
Demonstrated success securing meaningful consumer media coverage across print, digital, and broadcast outlets, with strong national and local media relationships.
Exceptional storytelling, writing, and editing skills with fluency in AP style, and the ability to shape narratives that position brands as leaders—leveraging a sophisticated understanding of both traditional and emerging media landscapes.
Strong critical thinking skills with the ability to translate insights, trends, and data into clear, strategic recommendations.
Proven ability to manage multiple accounts simultaneously—prioritizing effectively, delegating thoughtfully, and consistently delivering on deadline.
Hands‑on experience with PR tools and platforms such as Cision, PR Newswire, Critical Mention, or similar systems.
A growth mindset and personal accountability, with a genuine investment in both agency success and your own professional development.
Our Commitment Identity is committed to building a strong, inclusive team and creating an environment where talented folks can thrive and feel a sense of belonging. We know that great candidates don’t always meet every listed qualification. If this role aligns with your experience and career goals—and you’re excited about the opportunity to grow, contribute, and do meaningful work—we encourage you to apply.
If you’re energized by consumer storytelling, motivated by results, and excited to help brands earn meaningful attention—we’d love to meet you.
Why Identity? We are a
remote‑first, culture‑forward agency
built on autonomy, accountability, and meaningful work. While our headquarters is in Birmingham, MI, our team works flexibly from wherever they do their best work—coming together intentionally for collaboration, client needs, and connection.
We offer:
Competitive health, dental, and vision coverage for the employee and dependents (70% employer‑paid)
Company‑paid life, disability, and identity‑theft protection insurance.
Traditional and Roth 401(k) with 3% Safe Harbor contribution.
Generous PTO, 15 annual paid holidays, year‑end paid soft office closure, and flexible work environment.
Ongoing leadership access, mentorship, and professional development opportunities.
Biannual off‑site team retreats focused on growth, transparency, and celebration.
Ongoing skill and professional development through workshops, conferences, educational seminars, thought leadership programming, and continuous process improvement—ensuring our team stays sharp, challenged, and ahead of the curve.
Identity is an Equal Opportunity Employer . Identity prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, pregnancy, family or marital status, age, disability status, genetic information, protected veteran status, or any other characteristic protected by law (and general human decency).
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Senior Account Executive, Consumer
for an immediate need to lead strategic media development and execution across a dynamic portfolio of consumer brands. This role is ideal for a media-savvy storyteller with a deep understanding of marketing trends, who thrives on turning compelling brand narratives into high-impact national, regional, and local coverage.
You’ll serve as a key client contact, owning campaign execution, media outreach, and providing guidance to junior and support staff—bringing both strategic insight and hands‑on media excellence to every program.
What You’ll Do:
Lead daily account management activities, including developing and executing media strategies and pitch materials, pitching and securing media coverage, overseeing media monitoring and ensuring timely reporting for client accounts.
Serve as the primary executor and main point of contact on a portfolio of client programs, managing client relationships, and consistently delivering high-level media placements and campaign successes.
Create, cultivate, and nurture effective relationships with key media contacts, influencers, and other industry stakeholders locally and nationally across consumer print, digital and broadcast media outlets.
Provide strategic insights based on industry research, competitive analysis, and emerging trends to inform client strategies and recommendations.
Delegate to and guide junior and support staff, providing direction and feedback on assigned tasks and projects.
Manage event strategy, logistics, and on‑site support, collaborating with cross‑functional teams, for key client events.
Occasional night/weekend availability and travel may be required based on client service and business needs.
This list of duties and responsibilities is not exhaustive, and additional tasks may be required depending on business needs. This job description may be revised as necessary to reflect changing business requirements. It does not constitute an employment contract.
What You’ll Bring:
4+ years of experience in public relations, corporate communications, or a related field (agency experience strongly regarded).
Demonstrated success securing meaningful consumer media coverage across print, digital, and broadcast outlets, with strong national and local media relationships.
Exceptional storytelling, writing, and editing skills with fluency in AP style, and the ability to shape narratives that position brands as leaders—leveraging a sophisticated understanding of both traditional and emerging media landscapes.
Strong critical thinking skills with the ability to translate insights, trends, and data into clear, strategic recommendations.
Proven ability to manage multiple accounts simultaneously—prioritizing effectively, delegating thoughtfully, and consistently delivering on deadline.
Hands‑on experience with PR tools and platforms such as Cision, PR Newswire, Critical Mention, or similar systems.
A growth mindset and personal accountability, with a genuine investment in both agency success and your own professional development.
Our Commitment Identity is committed to building a strong, inclusive team and creating an environment where talented folks can thrive and feel a sense of belonging. We know that great candidates don’t always meet every listed qualification. If this role aligns with your experience and career goals—and you’re excited about the opportunity to grow, contribute, and do meaningful work—we encourage you to apply.
If you’re energized by consumer storytelling, motivated by results, and excited to help brands earn meaningful attention—we’d love to meet you.
Why Identity? We are a
remote‑first, culture‑forward agency
built on autonomy, accountability, and meaningful work. While our headquarters is in Birmingham, MI, our team works flexibly from wherever they do their best work—coming together intentionally for collaboration, client needs, and connection.
We offer:
Competitive health, dental, and vision coverage for the employee and dependents (70% employer‑paid)
Company‑paid life, disability, and identity‑theft protection insurance.
Traditional and Roth 401(k) with 3% Safe Harbor contribution.
Generous PTO, 15 annual paid holidays, year‑end paid soft office closure, and flexible work environment.
Ongoing leadership access, mentorship, and professional development opportunities.
Biannual off‑site team retreats focused on growth, transparency, and celebration.
Ongoing skill and professional development through workshops, conferences, educational seminars, thought leadership programming, and continuous process improvement—ensuring our team stays sharp, challenged, and ahead of the curve.
Identity is an Equal Opportunity Employer . Identity prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, pregnancy, family or marital status, age, disability status, genetic information, protected veteran status, or any other characteristic protected by law (and general human decency).
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