UGC Copywriter
BMG360, Shelton, CT, United States
We are looking for a culturally fluent, performance-minded UGC Copywriter who understands how to turn scrolls into sales.
The UGC Copywriter specializes in writing short-form, conversion-driven scripts that feel organic, relatable, and native to platforms like TikTok and Instagram Reels.
Unlike traditional advertising copy, this role focuses on:
Authentic, creator-style storytelling
Hook-first scripting
Direct-response performance frameworks
You will collaborate with strategists, media buyers, designers, and creators to produce performance-optimized video scripts that drive measurable results.
KEY RESPONSIBILITIES
Scriptwriting & Concept Development
Write short, punchy, scroll-stopping scripts (15-60 seconds) for TikTok, Reels, and paid social placements.
Develop multiple hook variations (3-5 per concept) optimized for first-3-second attention capture.
Create UGC-style ad frameworks including:
Before/After
Product Demo/Walkthrough
“POV” & Trend-Based Concepts
Translate product benefits into relatable, conversational storytelling.
Hook & Performance Optimization
Craft compelling CTAs aligned with direct-response goals.
Iterate scripts based on performance data and testing insights.
Contribute to creative testing roadmaps (angles, hooks, audience pain points).
Write variations quickly to support scale and creative refresh cycles.
Develop detailed UGC briefs for creators, including:
Shot lists
Partner with UGC coordinators and editors to ensure scripts translate effectively to final video.
Provide feedback on creator submissions to maintain performance standards.
Platform‑Native Trend Fluency
Stay on top of trending sounds, formats, memes, and storytelling styles.
Adapt scripts to feel native to:
Meta (Facebook/Instagram)
TikTok
Reddit
Emerging short-form placements
Understand platform differences in pacing, captions, framing, and engagement behavior.
Client‑Facing Communication
Present concepts clearly and confidently on internal and client calls.
Explain creative strategy, hooks, and performance rationale.
Communicate learnings from creative testing in a structured way.
REQUIREMENTS
1-2 years experience in social content execution or social copywriting (internships count!)
Hands‑on experience with Meta and/or TikTok ads
Strong understanding of short‑form video storytelling
Familiarity with direct-response marketing principles
Deep awareness of social trends and viral formats
Comfortable working in a fast‑paced, iterative environment
Ability to receive and apply performance feedback
Comfortable speaking on client calls and explaining creative strategy
Bonus Qualifications
Experience writing for DTC or performance marketing brands
Understanding of paid social KPIs (CTR, thumbstop rate, CVR)
Experience briefing creators or managing UGC pipelines
Familiarity with creative testing frameworks
Experience working within an agency environment
Compensation is commensurate with experience.
About Us
BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data‑driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.
Why BMG360?
BMG360 has been a leader in the industry since 2003, and we are growing exponentially. This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company‑wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast‑paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close‑knit team, working towards a common goal.
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The UGC Copywriter specializes in writing short-form, conversion-driven scripts that feel organic, relatable, and native to platforms like TikTok and Instagram Reels.
Unlike traditional advertising copy, this role focuses on:
Authentic, creator-style storytelling
Hook-first scripting
Direct-response performance frameworks
You will collaborate with strategists, media buyers, designers, and creators to produce performance-optimized video scripts that drive measurable results.
KEY RESPONSIBILITIES
Scriptwriting & Concept Development
Write short, punchy, scroll-stopping scripts (15-60 seconds) for TikTok, Reels, and paid social placements.
Develop multiple hook variations (3-5 per concept) optimized for first-3-second attention capture.
Create UGC-style ad frameworks including:
Before/After
Product Demo/Walkthrough
“POV” & Trend-Based Concepts
Translate product benefits into relatable, conversational storytelling.
Hook & Performance Optimization
Craft compelling CTAs aligned with direct-response goals.
Iterate scripts based on performance data and testing insights.
Contribute to creative testing roadmaps (angles, hooks, audience pain points).
Write variations quickly to support scale and creative refresh cycles.
Develop detailed UGC briefs for creators, including:
Shot lists
Partner with UGC coordinators and editors to ensure scripts translate effectively to final video.
Provide feedback on creator submissions to maintain performance standards.
Platform‑Native Trend Fluency
Stay on top of trending sounds, formats, memes, and storytelling styles.
Adapt scripts to feel native to:
Meta (Facebook/Instagram)
TikTok
Emerging short-form placements
Understand platform differences in pacing, captions, framing, and engagement behavior.
Client‑Facing Communication
Present concepts clearly and confidently on internal and client calls.
Explain creative strategy, hooks, and performance rationale.
Communicate learnings from creative testing in a structured way.
REQUIREMENTS
1-2 years experience in social content execution or social copywriting (internships count!)
Hands‑on experience with Meta and/or TikTok ads
Strong understanding of short‑form video storytelling
Familiarity with direct-response marketing principles
Deep awareness of social trends and viral formats
Comfortable working in a fast‑paced, iterative environment
Ability to receive and apply performance feedback
Comfortable speaking on client calls and explaining creative strategy
Bonus Qualifications
Experience writing for DTC or performance marketing brands
Understanding of paid social KPIs (CTR, thumbstop rate, CVR)
Experience briefing creators or managing UGC pipelines
Familiarity with creative testing frameworks
Experience working within an agency environment
Compensation is commensurate with experience.
About Us
BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data‑driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.
Why BMG360?
BMG360 has been a leader in the industry since 2003, and we are growing exponentially. This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company‑wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast‑paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close‑knit team, working towards a common goal.
#J-18808-Ljbffr