Campaign Strategy Lead
Sedgwick, Nashville, TN, United States
PRIMARY PURPOSE OF THE ROLE
The Campaign Strategy Lead is responsible for guiding the development and execution of full‑funnel, integrated marketing campaigns across owned, earned, and paid media channels. This role drives audience engagement, pipeline growth, and brand impact through strategic planning, cross‑functional collaboration, and data‑informed execution.
ESSENTIAL RESPONSIBILITIES MAY INCLUDE Campaign Strategy & Planning
Owns end‑to‑end strategy for assigned campaigns, including audience segmentation, journey mapping, and informing channel mix and messaging within established marketing strategy.
Develops integrated campaign plans aligned with business goals, product priorities, and audience needs.
Collaborates with growth marketing, brand and content strategy, and sales teams to ensure cohesive execution.
Execution & Optimization
Leads campaign execution across email, web, social, paid media, and other digital channels, including webinars. Support in‑person events through additional online touchpoints as identified within campaign journey creation.
Helps oversee campaign timelines, deliverables, and stakeholder communications using project management best practices.
Builds and optimize campaign workflows in marketing automation platforms (e.g., Acton, HubSpot, ZoomInfo).
Understands how to leverage CRM systems to build lists and monitor leads (e.g., Dynamics 365, Salesforce).
Campaign Strategy & Journey Mapping
Translates campaign strategy into compelling campaign briefs and asset plans.
Maps user journeys across touchpoints to ensure personalized and relevant experiences.
Leads segmentation strategy and planning for campaigns across the funnel, including segmentation for account‑based marketing initiatives.
Coordinates with creative and content teams to brainstorm, refine, and deliver assets on time and on brand.
Paid Media Management
Activate paid campaigns across display, search and social, as well as assist in managing media vendors and third‑party partnerships.
Monitor performance and optimize live ads based on KPIs such as CTR, CPL, and ROI.
Manage and optimize assigned paid media budgets in alignment with approved plans and performance targets.
Measurement & Reporting
Defines campaign success metrics and reporting frameworks in partnership with the Performance Marketing Analytics Director and marketing leaders, aligned to established measurement standards.
Analyzes performance data to inform future campaign iterations and strategic decisions.
Presents insights and optimization recommendations to stakeholders regularly, including the tracking of sales qualified and marketing engaged leads.
QUALIFICATIONS Bachelor’s degree in marketing or a related field from an accredited college or university preferred. Six (6) years of experience in integrated marketing, marketing automation, paid media or campaign management or equivalent combination of education and experience required.
WORK ENVIRONMENT When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work‑related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.
Sedgwick is an Equal Opportunity Employer and a Drug‑Free Workplace.
If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
Sedgwick is the world’s leading and claims administration partner, which helps clients thrive by navigating the unexpected. The company’s expertise, combined with the most advanced AI‑enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com
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ESSENTIAL RESPONSIBILITIES MAY INCLUDE Campaign Strategy & Planning
Owns end‑to‑end strategy for assigned campaigns, including audience segmentation, journey mapping, and informing channel mix and messaging within established marketing strategy.
Develops integrated campaign plans aligned with business goals, product priorities, and audience needs.
Collaborates with growth marketing, brand and content strategy, and sales teams to ensure cohesive execution.
Execution & Optimization
Leads campaign execution across email, web, social, paid media, and other digital channels, including webinars. Support in‑person events through additional online touchpoints as identified within campaign journey creation.
Helps oversee campaign timelines, deliverables, and stakeholder communications using project management best practices.
Builds and optimize campaign workflows in marketing automation platforms (e.g., Acton, HubSpot, ZoomInfo).
Understands how to leverage CRM systems to build lists and monitor leads (e.g., Dynamics 365, Salesforce).
Campaign Strategy & Journey Mapping
Translates campaign strategy into compelling campaign briefs and asset plans.
Maps user journeys across touchpoints to ensure personalized and relevant experiences.
Leads segmentation strategy and planning for campaigns across the funnel, including segmentation for account‑based marketing initiatives.
Coordinates with creative and content teams to brainstorm, refine, and deliver assets on time and on brand.
Paid Media Management
Activate paid campaigns across display, search and social, as well as assist in managing media vendors and third‑party partnerships.
Monitor performance and optimize live ads based on KPIs such as CTR, CPL, and ROI.
Manage and optimize assigned paid media budgets in alignment with approved plans and performance targets.
Measurement & Reporting
Defines campaign success metrics and reporting frameworks in partnership with the Performance Marketing Analytics Director and marketing leaders, aligned to established measurement standards.
Analyzes performance data to inform future campaign iterations and strategic decisions.
Presents insights and optimization recommendations to stakeholders regularly, including the tracking of sales qualified and marketing engaged leads.
QUALIFICATIONS Bachelor’s degree in marketing or a related field from an accredited college or university preferred. Six (6) years of experience in integrated marketing, marketing automation, paid media or campaign management or equivalent combination of education and experience required.
WORK ENVIRONMENT When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work‑related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.
Sedgwick is an Equal Opportunity Employer and a Drug‑Free Workplace.
If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
Sedgwick is the world’s leading and claims administration partner, which helps clients thrive by navigating the unexpected. The company’s expertise, combined with the most advanced AI‑enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com
#J-18808-Ljbffr