Brand Manager
Oberweis, North Aurora, IL, United States
Current job opportunities are posted here as they become available.
About Oberweis Dairy Oberweis is a nearly century-old Midwest dairy brand rooted in quality, craft, and community. Headquartered in North Aurora, Illinois, Oberweis operates 40 neighborhood Ice Cream & Dairy Stores and a Home Delivery service serving families across Illinois, Indiana, Michigan, Wisconsin, and Missouri, along with distribution through grocery partners.
Known for its iconic glass-bottled milk and super-premium ice cream, Oberweis focuses on doing things the right way—using high-quality ingredients, careful craftsmanship, and a commitment to delivering a premium experience in every product and every guest interaction.
In 2024, Oberweis became part of the Hoffmann Family of Companies and is entering an exciting new chapter of growth, with continued investment in stores, home delivery, and expanding the Oberweis experience to new communities.
About Hoffman Family of Companies: The Hoffmann Family of Companies is a family-owned, multi-vertical investment/holding enterprise. They operate across hospitality & entertainment, agriculture, manufacturing, aviation & transportation, financial & professional services, marine, media & marketing, and real estate. They focus on long-term investments rather than quick flips. They focus heavily on improving the operations of acquired companies, keeping brands and legacies intact. They emphasize long-term thinking, brand protection, employee/stakeholder experience, and investments that last.
The Role Own the day-to-day heartbeat of the Oberweis brand while helping shape where it’s going. You’ll lead creative campaign planning, manage our content calendar, coordinate social media and email execution, oversee photo and video production, and partner with our agency to drive our influencer strategy all while keeping the bigger brand picture in focus. If you’re a builder who is energized by making things happen across a quickly growing brand, this one’s for you. JLP” This role is for someone who loves building brands, thrives in a fast-moving environment, and gets energized by turning ideas into real marketing that people experience in our stores, at their door
Starting salary for this role is $75,000- $90,000 annually depending on experience
What You’ll Do Campaign Planning & Execution
Lead integrated campaign planning for product launches, seasonal promotions, LTOs, and brand moments from brief through post-mortem.
Partner with Marketing and Operations teams to bring campaigns to life across social, email, web, in-store, and the drive-thru experience
Ensure campaigns are executed on time, on brand, and on budget
Own and manage the brand content calendar, aligning across all channels and internal stakeholders
Oversee day-to-day social media post planning, copy direction, and scheduling while maintaining a consistent brand voice.
Manage email campaign sends end-to-end, including briefing, review, scheduling, and performance tracking
Coordinate with internal teams and external partners to keep content flowing
Photography & Video Production
Serve as the primary marketing point of contact for photo and video shoots, from pre-production planning and shot list development to on-set direction and asset delivery
Partner with Creative to ensure all visual content meets brand standards and campaign objectives
Influencer Program
Day-to-day management of Oberweis’s influencer marketing program in partnership with our agency partner
Align influencer activations with campaign priorities, seasonal moments, and new product launches
Review content for brand alignment, track performance metrics, and provide reporting and recommendations
Brand Strategy & Planning
Support the development and evolution of Oberweis’s brand strategy, positioning, and messaging
Build integrated brand and promotional calendars that bring exciting moments to life throughout the year
Translate consumer insights, market trends, and performance data into actionable strategies
Assist in naming, positioning, and storytelling around new items
Cross-Functional Collaboration
Work alongside Operations, Field Marketing, and Retail teams to ensure brand consistency across all touchpoints
Coordinate with external agencies, production partners, and vendors as needed
Insights, Performance & Optimization
Analyze campaign results across social, email, and digital channels and share actionable insights to drive continuous improvement
Track and report on KPIs for brand, digital, and promotional performance
Brand Stewardship
Serve as a champion for the Oberweis brand voice, personality, and creative standards across every channel and touchpoint
Help evolve brand guidelines and internal playbooks as the brand grows
Experience & Expertise
3-5 years of experience in brand management, consumer marketing, QSR/retail marketing, or CPG brand roles
Proven experience supporting or leading brand strategy, campaign development, content programming, or product marketing
Hands-on experience managing social media content calendars, email campaigns, and content production workflows
Strong understanding of integrated marketing: digital, social, in-store, influencer, and brand activation
Experience managing cross-functional projects and external agency relationships in fast-paced, high-growth environment
Skills & Attributes
Equal parts strategic thinker and doer
Consumer-obsessed with a genuine passion for uncovering insights that drive brand love and loyalty
Highly collaborative, communicative, and energized by working across teams
Organized, agile, and confident managing multiple projects and deadlines simultaneously
High-energy, curious, and always looking for the next way to elevate the brand
Additional Requirements
Experience in QSR, beverage, retail, hospitality, or consumer lifestyle brands strongly preferred
Familiarity with social media scheduling tools, SMS and email platforms
Experience with influencer platforms or agency-managed influencer programs a plus
Must be in-office in North Aurora, Illinois
#J-18808-Ljbffr
About Oberweis Dairy Oberweis is a nearly century-old Midwest dairy brand rooted in quality, craft, and community. Headquartered in North Aurora, Illinois, Oberweis operates 40 neighborhood Ice Cream & Dairy Stores and a Home Delivery service serving families across Illinois, Indiana, Michigan, Wisconsin, and Missouri, along with distribution through grocery partners.
Known for its iconic glass-bottled milk and super-premium ice cream, Oberweis focuses on doing things the right way—using high-quality ingredients, careful craftsmanship, and a commitment to delivering a premium experience in every product and every guest interaction.
In 2024, Oberweis became part of the Hoffmann Family of Companies and is entering an exciting new chapter of growth, with continued investment in stores, home delivery, and expanding the Oberweis experience to new communities.
About Hoffman Family of Companies: The Hoffmann Family of Companies is a family-owned, multi-vertical investment/holding enterprise. They operate across hospitality & entertainment, agriculture, manufacturing, aviation & transportation, financial & professional services, marine, media & marketing, and real estate. They focus on long-term investments rather than quick flips. They focus heavily on improving the operations of acquired companies, keeping brands and legacies intact. They emphasize long-term thinking, brand protection, employee/stakeholder experience, and investments that last.
The Role Own the day-to-day heartbeat of the Oberweis brand while helping shape where it’s going. You’ll lead creative campaign planning, manage our content calendar, coordinate social media and email execution, oversee photo and video production, and partner with our agency to drive our influencer strategy all while keeping the bigger brand picture in focus. If you’re a builder who is energized by making things happen across a quickly growing brand, this one’s for you. JLP” This role is for someone who loves building brands, thrives in a fast-moving environment, and gets energized by turning ideas into real marketing that people experience in our stores, at their door
Starting salary for this role is $75,000- $90,000 annually depending on experience
What You’ll Do Campaign Planning & Execution
Lead integrated campaign planning for product launches, seasonal promotions, LTOs, and brand moments from brief through post-mortem.
Partner with Marketing and Operations teams to bring campaigns to life across social, email, web, in-store, and the drive-thru experience
Ensure campaigns are executed on time, on brand, and on budget
Own and manage the brand content calendar, aligning across all channels and internal stakeholders
Oversee day-to-day social media post planning, copy direction, and scheduling while maintaining a consistent brand voice.
Manage email campaign sends end-to-end, including briefing, review, scheduling, and performance tracking
Coordinate with internal teams and external partners to keep content flowing
Photography & Video Production
Serve as the primary marketing point of contact for photo and video shoots, from pre-production planning and shot list development to on-set direction and asset delivery
Partner with Creative to ensure all visual content meets brand standards and campaign objectives
Influencer Program
Day-to-day management of Oberweis’s influencer marketing program in partnership with our agency partner
Align influencer activations with campaign priorities, seasonal moments, and new product launches
Review content for brand alignment, track performance metrics, and provide reporting and recommendations
Brand Strategy & Planning
Support the development and evolution of Oberweis’s brand strategy, positioning, and messaging
Build integrated brand and promotional calendars that bring exciting moments to life throughout the year
Translate consumer insights, market trends, and performance data into actionable strategies
Assist in naming, positioning, and storytelling around new items
Cross-Functional Collaboration
Work alongside Operations, Field Marketing, and Retail teams to ensure brand consistency across all touchpoints
Coordinate with external agencies, production partners, and vendors as needed
Insights, Performance & Optimization
Analyze campaign results across social, email, and digital channels and share actionable insights to drive continuous improvement
Track and report on KPIs for brand, digital, and promotional performance
Brand Stewardship
Serve as a champion for the Oberweis brand voice, personality, and creative standards across every channel and touchpoint
Help evolve brand guidelines and internal playbooks as the brand grows
Experience & Expertise
3-5 years of experience in brand management, consumer marketing, QSR/retail marketing, or CPG brand roles
Proven experience supporting or leading brand strategy, campaign development, content programming, or product marketing
Hands-on experience managing social media content calendars, email campaigns, and content production workflows
Strong understanding of integrated marketing: digital, social, in-store, influencer, and brand activation
Experience managing cross-functional projects and external agency relationships in fast-paced, high-growth environment
Skills & Attributes
Equal parts strategic thinker and doer
Consumer-obsessed with a genuine passion for uncovering insights that drive brand love and loyalty
Highly collaborative, communicative, and energized by working across teams
Organized, agile, and confident managing multiple projects and deadlines simultaneously
High-energy, curious, and always looking for the next way to elevate the brand
Additional Requirements
Experience in QSR, beverage, retail, hospitality, or consumer lifestyle brands strongly preferred
Familiarity with social media scheduling tools, SMS and email platforms
Experience with influencer platforms or agency-managed influencer programs a plus
Must be in-office in North Aurora, Illinois
#J-18808-Ljbffr