Group Sales Manager
Hispanic Alliance for Career Enhancement, Lenox, MA, United States
Summary
Your journey begins now!
At Miraval Berkshires it is our ongoing purpose to bring imagination, authenticity and meaning to wellness. Each day we work to bring out the best in all we do for our guests and colleagues (you) to take comfort in.
Candidates interested in joining us on this journey need to believe in the power of the individual and understand that regardless of the job, every position has meaning and is important to Miraval's purpose.
We are currently seeking a Group Sales Manager at Miraval Berkshires. This position is responsible for driving profitable group business within the SMERF and Association segments, with a focused mandate to develop and grow the Group Leisure Travel Agency segment. This role is revenue‑accountable and forward‑looking, expanding market share within the Leisure Travel Agency segment by at least 50%, and positioning Miraval as the premier wellbeing retreat destination for intentional group travel.
Success requires strong partnership with the Director of Business Development and the Miraval Marketing team to execute targeted outreach, strengthen agency relationships, and align segment strategy with property priorities.
Reporting to the Director of Group Sales & Events, this is a full‑time salaried role within the commercial team.
Primary Objectives
Maintain balanced seasonal booking pace aligned with property priorities
Grow SMERF and Association segments with high‑intent, mission‑aligned groups
Expand the Group Leisure Travel Agency segment by 50%+ market share
Protect rate integrity while maximizing guestroom revenue
Key Responsibilities
Revenue Strategy & Prospecting
Leisure Travel Agency Segment Development
Sales Process & Systems
Brand & Client Experience
Cross‑Functional Collaboration
What Success Looks Like
Consistent quota achievement with disciplined rate strategy
50%+ growth in Group Leisure Travel Agency market share
Improved seasonal booking pace aligned with property needs
Growth in repeat and referral business
Active contribution to commercial strategy and revenue performance
Miraval is a place where high expectations aren't just met— they're exceeded. It's a place of outstanding rewards, where talent opens doors to exciting challenges in the wellness industry. It's a place where career opportunities are as unlimited as your imagination. Discover your place to shine in our warm, respectful, and inclusive culture.
We thank you for your interest. Be well.
Miraval Berkshires offers:
World class resort
Awarded Fortune's 100 best companies to work for
Unlimited use of our fitness center, yoga classes, and lectures
Tuition or wellbeing reimbursement
Free golf
Employee discounts on all spa services and programmingDiscounted rates at Hyatt Hotels
Positions with flexible schedules
Qualifications
Minimum 3+ years of experience in 4-5 star hotel group sales
Experience within luxury, boutique, or experiential hospitality preferred
Demonstrates a growth mindset and willingness to test, learn, and refine strategy.
Strong emotional intelligence and consultative selling skills
Comfortable operating in a performance‑driven sales environment
Excellent written and verbal communication skills
Highly organized and systems‑oriented
Able to balance brand integrity with revenue accountability
Authentically aligned with the Miraval wellbeing ethos
Hyatt is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
#J-18808-Ljbffr
At Miraval Berkshires it is our ongoing purpose to bring imagination, authenticity and meaning to wellness. Each day we work to bring out the best in all we do for our guests and colleagues (you) to take comfort in.
Candidates interested in joining us on this journey need to believe in the power of the individual and understand that regardless of the job, every position has meaning and is important to Miraval's purpose.
We are currently seeking a Group Sales Manager at Miraval Berkshires. This position is responsible for driving profitable group business within the SMERF and Association segments, with a focused mandate to develop and grow the Group Leisure Travel Agency segment. This role is revenue‑accountable and forward‑looking, expanding market share within the Leisure Travel Agency segment by at least 50%, and positioning Miraval as the premier wellbeing retreat destination for intentional group travel.
Success requires strong partnership with the Director of Business Development and the Miraval Marketing team to execute targeted outreach, strengthen agency relationships, and align segment strategy with property priorities.
Reporting to the Director of Group Sales & Events, this is a full‑time salaried role within the commercial team.
Primary Objectives
Maintain balanced seasonal booking pace aligned with property priorities
Grow SMERF and Association segments with high‑intent, mission‑aligned groups
Expand the Group Leisure Travel Agency segment by 50%+ market share
Protect rate integrity while maximizing guestroom revenue
Key Responsibilities
Revenue Strategy & Prospecting
Leisure Travel Agency Segment Development
Sales Process & Systems
Brand & Client Experience
Cross‑Functional Collaboration
What Success Looks Like
Consistent quota achievement with disciplined rate strategy
50%+ growth in Group Leisure Travel Agency market share
Improved seasonal booking pace aligned with property needs
Growth in repeat and referral business
Active contribution to commercial strategy and revenue performance
Miraval is a place where high expectations aren't just met— they're exceeded. It's a place of outstanding rewards, where talent opens doors to exciting challenges in the wellness industry. It's a place where career opportunities are as unlimited as your imagination. Discover your place to shine in our warm, respectful, and inclusive culture.
We thank you for your interest. Be well.
Miraval Berkshires offers:
World class resort
Awarded Fortune's 100 best companies to work for
Unlimited use of our fitness center, yoga classes, and lectures
Tuition or wellbeing reimbursement
Free golf
Employee discounts on all spa services and programmingDiscounted rates at Hyatt Hotels
Positions with flexible schedules
Qualifications
Minimum 3+ years of experience in 4-5 star hotel group sales
Experience within luxury, boutique, or experiential hospitality preferred
Demonstrates a growth mindset and willingness to test, learn, and refine strategy.
Strong emotional intelligence and consultative selling skills
Comfortable operating in a performance‑driven sales environment
Excellent written and verbal communication skills
Highly organized and systems‑oriented
Able to balance brand integrity with revenue accountability
Authentically aligned with the Miraval wellbeing ethos
Hyatt is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
#J-18808-Ljbffr