Industry Marketing Manager Oil & Gas
Cognibox, Granite Heights, WI, United States
Industry Marketing Manager Oil & Gas
Department:
Marketing
Employment Type:
Permanent
Location:
Remote, United States
Reporting To:
Director Industry Mktg & ABM
Description At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
What that means day-to-day: The Industry Marketing Manager plays a critical role in driving growth within Veriforce’s priority industry verticals by translating industry strategy into executable, revenue-generating marketing programs.
This role goes beyond campaign execution. You will help Veriforce win in specific industries by partnering closely with Industry Sales Leaders, SDRs, Product Marketing, and Growth Marketing to activate account-based and field-informed programs that increase awareness, pipeline, and launch readiness.
You will develop deep familiarity with your assigned industries including buyer personas, regulatory pressures, competitive dynamics, and buying motions and apply that insight to campaigns, content, events, and sales enablement that support Veriforce’s industry GTM strategy.
This is an ideal role for a marketer who wants ownership, industry depth, and measurable business impact.
Key Responsibilities Industry GTM & Campaign Execution
Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
Sales & SDR Alignment
Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.
Content & Thought Leadership
Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets.
Ensure content reflects:
Industry-specific risks, regulations, and operating realities
Buyer persona pain points (e.g., procurement, safety, compliance, operations)
Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence
Incorporate market trends, customer insights, and competitive context into content planning.
Events & Field Marketing
Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities.
Partner with sales and customer teams to maximize event impact before, during, and after execution.
ABM & Account Support
Assist in executing account-based marketing programs for priority accounts and industry segments.
Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration.
Performance & Insights
Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback.
Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.
Use insights to continuously refine industry marketing execution.
What you’ll need to be successful: Required
5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
Experience executing multi-channel demand generation and ABM programs
Strong understanding of how marketing supports pipeline creation and sales execution
Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
Data-driven mindset with experience tracking and reporting on marketing KPIs
Strong project management, communication, and organizational skills
Preferred
Experience supporting industry or vertical-based GTM strategies
Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy
What you’ll get in return: Here are just a few of the great reasons you should join our team!
Work with a global team! We have colleagues and customers across North America and overseas.
Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
Veriforce provides
100% paid employee medical and dental insurance
Monthly contributions to Health Savings Accounts
A 401(k) match that is immediately fully vested
Outstanding time off benefits
Paid time off for volunteer activities
Remote work
All job offers will be contingent on successful completion of a drug screen and background check.
#J-18808-Ljbffr
Marketing
Employment Type:
Permanent
Location:
Remote, United States
Reporting To:
Director Industry Mktg & ABM
Description At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
What that means day-to-day: The Industry Marketing Manager plays a critical role in driving growth within Veriforce’s priority industry verticals by translating industry strategy into executable, revenue-generating marketing programs.
This role goes beyond campaign execution. You will help Veriforce win in specific industries by partnering closely with Industry Sales Leaders, SDRs, Product Marketing, and Growth Marketing to activate account-based and field-informed programs that increase awareness, pipeline, and launch readiness.
You will develop deep familiarity with your assigned industries including buyer personas, regulatory pressures, competitive dynamics, and buying motions and apply that insight to campaigns, content, events, and sales enablement that support Veriforce’s industry GTM strategy.
This is an ideal role for a marketer who wants ownership, industry depth, and measurable business impact.
Key Responsibilities Industry GTM & Campaign Execution
Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
Sales & SDR Alignment
Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.
Content & Thought Leadership
Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets.
Ensure content reflects:
Industry-specific risks, regulations, and operating realities
Buyer persona pain points (e.g., procurement, safety, compliance, operations)
Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence
Incorporate market trends, customer insights, and competitive context into content planning.
Events & Field Marketing
Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities.
Partner with sales and customer teams to maximize event impact before, during, and after execution.
ABM & Account Support
Assist in executing account-based marketing programs for priority accounts and industry segments.
Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration.
Performance & Insights
Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback.
Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.
Use insights to continuously refine industry marketing execution.
What you’ll need to be successful: Required
5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
Experience executing multi-channel demand generation and ABM programs
Strong understanding of how marketing supports pipeline creation and sales execution
Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
Data-driven mindset with experience tracking and reporting on marketing KPIs
Strong project management, communication, and organizational skills
Preferred
Experience supporting industry or vertical-based GTM strategies
Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy
What you’ll get in return: Here are just a few of the great reasons you should join our team!
Work with a global team! We have colleagues and customers across North America and overseas.
Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
Veriforce provides
100% paid employee medical and dental insurance
Monthly contributions to Health Savings Accounts
A 401(k) match that is immediately fully vested
Outstanding time off benefits
Paid time off for volunteer activities
Remote work
All job offers will be contingent on successful completion of a drug screen and background check.
#J-18808-Ljbffr