Sr. Digital Performance media Specialist
LVMH Group, Mission, KS, United States
By efficiently and precisely leveraging advertising and traffic resources within the WeChat ecosystem (including Moment ads, Channels, Official Accounts, Search, Mini Programs, and WeChat Stores) and beyond (such as Tencent Advertising Network, external KOL collaborations, cross-platform acquisition, etc.), this position should support the brand to orchestrate a seamless customer journey—from awareness and engagement to conversion and retention—maximizing exposure, conversion rates, and ROI for WeChat Stores.
Main Responsibilities
Define Paid Performance KPIs
Set clear KPIs based on store sales targets, campaign calendars, and product focus.
Collaborate on Advertising Plans
Work with operations, product, and content teams to develop monthly and KCP advertising plans.
Precision Audience Segmentation & Targeting (15%).
Implement tiered targeting strategies within WeChat Ads Manager, tailoring creatives, bidding rules, and landing experiences for each segment.
Continuously refine audience performance through retargeting and lookalike expansion to maximize conversion efficiency.
Ad Creation, Creative Testing & Optimization (10%)
Efficiently set up campaigns across WeChat ad placements (e.g., Moments, Channels, Search) while ensuring compliance with platform policies.
Lead A/B testing of ad creatives (static images, short videos, landing pages) and rapidly iterate based on CTR, CVR, and downstream conversion metrics.
Data Analysis & Performance Review (20%)
Monitor core KPIs daily and deliver weekly performance reports to identify issues and uncover growth opportunities.
Collaborate closely with Operations, Design, and CRM to close the loop across the full customer journey: from traffic acquisition → engagement → conversion → repurchase.
Cross‑Channel Budget Allocation & Traffic Management (20%)
Allocate the total advertising budget across WeChat ecosystem ad placements based on the store’s overall GMV targets, historical ROI performance, and creative effectiveness.
Coordinate with external channels to avoid traffic conflicts and achieve efficient cross‑platform synergy across the entire marketing ecosystem.
Dynamically monitor budget spend and ROI, and promptly reallocate budgets in response to KCP, competitor activities, or market fluctuations.
Cross‑Functional Collaboration & Communication (20%)
Ensure close alignment with Marketing: proactively sync on the marketing calendar, brand campaign timelines, and content asset plans to ensure advertising strategies are fully aligned with brand messaging, key value propositions, and visual identity.
Efficient coordination with Finance: clearly break down monthly/annual advertising budget requirements and ensure timely, accurate submission of purchase orders.
Qualifications
Education:
Bachelor’s degree or higher.
Languages:
Fluent in both Chinese and English.
Professional Experience & Skills:
Hands‑on experience in digital advertising, with required practical experience on WeChat Ads (MP/WeChat Mini Shop), including placements such as Moments, Channels (Video Accounts), and Search.
Proficient in ad platform operations and capable of independently managing the full campaign lifecycle—from strategy planning and setup to optimization and performance analysis.
Highly data‑driven with strong analytical skills; proficient in Microsoft Analytics and able to conduct basic attribution analysis.
Excellent communication and cross‑functional collaboration skills; able to effectively coordinate with Marketing, Operations, Design, and other internal teams.
Results‑oriented with strong resilience under pressure.
Company Overview Bvlgari was founded in the heart of Rome in 1884. Over the decades, the brand has established a worldwide reputation as a magnificent Roman high jeweler and an icon of Italian art of living. Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high‑end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels. Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to social and environmental responsibility and giving back to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long‑term dedication.
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Main Responsibilities
Define Paid Performance KPIs
Set clear KPIs based on store sales targets, campaign calendars, and product focus.
Collaborate on Advertising Plans
Work with operations, product, and content teams to develop monthly and KCP advertising plans.
Precision Audience Segmentation & Targeting (15%).
Implement tiered targeting strategies within WeChat Ads Manager, tailoring creatives, bidding rules, and landing experiences for each segment.
Continuously refine audience performance through retargeting and lookalike expansion to maximize conversion efficiency.
Ad Creation, Creative Testing & Optimization (10%)
Efficiently set up campaigns across WeChat ad placements (e.g., Moments, Channels, Search) while ensuring compliance with platform policies.
Lead A/B testing of ad creatives (static images, short videos, landing pages) and rapidly iterate based on CTR, CVR, and downstream conversion metrics.
Data Analysis & Performance Review (20%)
Monitor core KPIs daily and deliver weekly performance reports to identify issues and uncover growth opportunities.
Collaborate closely with Operations, Design, and CRM to close the loop across the full customer journey: from traffic acquisition → engagement → conversion → repurchase.
Cross‑Channel Budget Allocation & Traffic Management (20%)
Allocate the total advertising budget across WeChat ecosystem ad placements based on the store’s overall GMV targets, historical ROI performance, and creative effectiveness.
Coordinate with external channels to avoid traffic conflicts and achieve efficient cross‑platform synergy across the entire marketing ecosystem.
Dynamically monitor budget spend and ROI, and promptly reallocate budgets in response to KCP, competitor activities, or market fluctuations.
Cross‑Functional Collaboration & Communication (20%)
Ensure close alignment with Marketing: proactively sync on the marketing calendar, brand campaign timelines, and content asset plans to ensure advertising strategies are fully aligned with brand messaging, key value propositions, and visual identity.
Efficient coordination with Finance: clearly break down monthly/annual advertising budget requirements and ensure timely, accurate submission of purchase orders.
Qualifications
Education:
Bachelor’s degree or higher.
Languages:
Fluent in both Chinese and English.
Professional Experience & Skills:
Hands‑on experience in digital advertising, with required practical experience on WeChat Ads (MP/WeChat Mini Shop), including placements such as Moments, Channels (Video Accounts), and Search.
Proficient in ad platform operations and capable of independently managing the full campaign lifecycle—from strategy planning and setup to optimization and performance analysis.
Highly data‑driven with strong analytical skills; proficient in Microsoft Analytics and able to conduct basic attribution analysis.
Excellent communication and cross‑functional collaboration skills; able to effectively coordinate with Marketing, Operations, Design, and other internal teams.
Results‑oriented with strong resilience under pressure.
Company Overview Bvlgari was founded in the heart of Rome in 1884. Over the decades, the brand has established a worldwide reputation as a magnificent Roman high jeweler and an icon of Italian art of living. Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high‑end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels. Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to social and environmental responsibility and giving back to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long‑term dedication.
#J-18808-Ljbffr