Social Media Intern - Dollywood Parks & Resorts
Southernhospitalityinternshipprogram, Pigeon Forge, TN, United States
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It's not a difference that you can touch or see - it's a difference you can feel. We are seeking candidates who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together. This person also brings a spirit of fun, authenticity, collaboration, creativity, and genuine hospitality to the lives of our guests. We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right Social Media Intern checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
The Social Media Intern is responsible for assisting the Social Media and Public Relations team with the social media presence for Dollywood Parks & Resorts, including influencer relations, social content support and social media community management support.
Dollywood will provide the intern:
Practical experience
Hands-on experience within the wide scope of social media and influencer professions
Opportunity to apply theory with practice
Opportunity to identify and create professional contacts and network accordingly
The opportunity to create portfolio work
Working knowledge of a marketing department with a focus on social media
Summary of Essential Functions and Responsibilities
Assist the social media team in executing all interactive efforts across social media, including influencers, social content, community management and social media reporting
Assist the social media team in maintaining influencer inquiries and partnerships via AspireIQ, and scheduling and creating content for Pink Jeep and Dollywood Parks & Resorts’ channels via Sprout Social
Work with Dollywood Parks & Resorts personnel to obtain, develop and proof content for all social/PR campaigns
Work with Public Relations and Social Media team to support PR and Dollywood Parks & Resorts’ events (media visits, park events, etc.)
Assist in social media analytics tracking for Dollywood Parks & Resorts’ channels and evaluate results to adjust strategy to improve/meet goals
Monitor all social media channels via Sprout on a daily/frequent basis, identifying issues or opportunities, and interacting with the Social Media Supervisor to address needs
Management reserves the right to change and/or add to these duties at any time.
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The Social Media Intern is responsible for assisting the Social Media and Public Relations team with the social media presence for Dollywood Parks & Resorts, including influencer relations, social content support and social media community management support.
Dollywood will provide the intern:
Practical experience
Hands-on experience within the wide scope of social media and influencer professions
Opportunity to apply theory with practice
Opportunity to identify and create professional contacts and network accordingly
The opportunity to create portfolio work
Working knowledge of a marketing department with a focus on social media
Summary of Essential Functions and Responsibilities
Assist the social media team in executing all interactive efforts across social media, including influencers, social content, community management and social media reporting
Assist the social media team in maintaining influencer inquiries and partnerships via AspireIQ, and scheduling and creating content for Pink Jeep and Dollywood Parks & Resorts’ channels via Sprout Social
Work with Dollywood Parks & Resorts personnel to obtain, develop and proof content for all social/PR campaigns
Work with Public Relations and Social Media team to support PR and Dollywood Parks & Resorts’ events (media visits, park events, etc.)
Assist in social media analytics tracking for Dollywood Parks & Resorts’ channels and evaluate results to adjust strategy to improve/meet goals
Monitor all social media channels via Sprout on a daily/frequent basis, identifying issues or opportunities, and interacting with the Social Media Supervisor to address needs
Management reserves the right to change and/or add to these duties at any time.
#J-18808-Ljbffr