Marketing AI Automation Engineer
RB Global Inc., Austin, TX, United States
Our Marketing AI Automation Engineer will Make Marketing faster, smarter and more automated - at enterprise scale.
We have strong systems(Salesforce, SFMC, Segment, analytics, moving to Snowflake). The bottleneck is execution velocity: Creative testing, reporting and lifecycle personalization are still too manual and too slow.
This role is a one-person automation engine for the marketing org. You'll build the workflows, Ships V1's quickly, and turn them into repeatable systems the team can run.
What you can expect during the first 90 days!
Creative testing Engine - Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid.
Automated Business Pulse - Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries.
Lifecycle Personalization Upgrades - Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion.
SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy.
Qualifications Must-haves
3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
Comfortable with
APIs + SQL + automation platforms
(you don’t need to be a SWE, but you know enough to avoid breaking production).
AI-native builder: you’ve shipped real workflows using LLMs (e.g.,
Copilot / Anthropic ) and understand when to automate vs. add human review.
Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
Nice-to-haves
Experience hiring and leveraging a team of international contractors
GEO: Experience thinking through and improving GEO strategis
SFMC, Salesforce, Optimizely experience
Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4)
Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen)
Familiarity with experimentation frameworks and measurement design
Working knowledge of SEO and Performance Marketing
Responsibilities Automation & scale
Build automation-first workflows across marketing ops using low-code tools (e.g.,
n8n/Zapier equivalents ) plus data warehouses and AI-assisted coding as needed.
Create reusable templates, playbooks, QA checklists, and guardrails so what you build scales beyond you.
Operate like an internal consultant: find bottlenecks, propose the automation, ship it, hand it off.
AI-powered creative velocity
Generate and iterate creative variants at scale (copy, images, layouts, CTAs, basic video concepts).
Set up pipelines that move assets from “idea → variants → approval → launch” with minimal manual overhead.
Automated QA (reduce mistakes)
Build pre-flight QA for campaigns: broken links, tracking/UTMs, rendering checks, compliance/policy checks, and “smoke tests” before sends/launches.
Reporting & alerts
Automate recurring reporting and dashboards—reduce manual work and improve reliability.
Push performance alerts and anomaly detection into
Microsoft Teams
(and keep it actionable, not noisy).
AI video for auctions + results (distributed via LinkedIn)
Build a workflow to generate short videos for upcoming auctions and auction results using approved tools (e.g.,
ElevenLabs ) and AI avatars.
Enable distribution through
EveryoneSocial
(so the sales org can easily repost).
Scrappy execution with smart outsourcing
Automate what’s worth automating.
When it isn’t: write the spec, hire contractors, and QA the output—keep your time on high-leverage work.
Employer RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.
The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.
RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed. Employees will also receive 15 days of PTO each year.
EEO Information Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.
#J-18808-Ljbffr
We have strong systems(Salesforce, SFMC, Segment, analytics, moving to Snowflake). The bottleneck is execution velocity: Creative testing, reporting and lifecycle personalization are still too manual and too slow.
This role is a one-person automation engine for the marketing org. You'll build the workflows, Ships V1's quickly, and turn them into repeatable systems the team can run.
What you can expect during the first 90 days!
Creative testing Engine - Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid.
Automated Business Pulse - Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries.
Lifecycle Personalization Upgrades - Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion.
SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy.
Qualifications Must-haves
3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
Comfortable with
APIs + SQL + automation platforms
(you don’t need to be a SWE, but you know enough to avoid breaking production).
AI-native builder: you’ve shipped real workflows using LLMs (e.g.,
Copilot / Anthropic ) and understand when to automate vs. add human review.
Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
Nice-to-haves
Experience hiring and leveraging a team of international contractors
GEO: Experience thinking through and improving GEO strategis
SFMC, Salesforce, Optimizely experience
Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4)
Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen)
Familiarity with experimentation frameworks and measurement design
Working knowledge of SEO and Performance Marketing
Responsibilities Automation & scale
Build automation-first workflows across marketing ops using low-code tools (e.g.,
n8n/Zapier equivalents ) plus data warehouses and AI-assisted coding as needed.
Create reusable templates, playbooks, QA checklists, and guardrails so what you build scales beyond you.
Operate like an internal consultant: find bottlenecks, propose the automation, ship it, hand it off.
AI-powered creative velocity
Generate and iterate creative variants at scale (copy, images, layouts, CTAs, basic video concepts).
Set up pipelines that move assets from “idea → variants → approval → launch” with minimal manual overhead.
Automated QA (reduce mistakes)
Build pre-flight QA for campaigns: broken links, tracking/UTMs, rendering checks, compliance/policy checks, and “smoke tests” before sends/launches.
Reporting & alerts
Automate recurring reporting and dashboards—reduce manual work and improve reliability.
Push performance alerts and anomaly detection into
Microsoft Teams
(and keep it actionable, not noisy).
AI video for auctions + results (distributed via LinkedIn)
Build a workflow to generate short videos for upcoming auctions and auction results using approved tools (e.g.,
ElevenLabs ) and AI avatars.
Enable distribution through
EveryoneSocial
(so the sales org can easily repost).
Scrappy execution with smart outsourcing
Automate what’s worth automating.
When it isn’t: write the spec, hire contractors, and QA the output—keep your time on high-leverage work.
Employer RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.
The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.
RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed. Employees will also receive 15 days of PTO each year.
EEO Information Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.
#J-18808-Ljbffr