Brand Marketing Manager
Gateway Licensing, New York, NY, United States
King Features is seeking a passionate, proactive, and creatively driven Brand Marketing Manager to help steward and grow some of the most iconic character brands in the world. Reporting to the Senior Brand Marketing Manager, this role is a key contributor on a small but highly collaborative Brand Marketing team responsible for building, protecting, and evolving a portfolio of beloved intellectual property with century-long legacies, including POPEYE, OLIVE OYL, FLASH GORDON, THE PHANTOM, MOOMIN, CUPHEAD, and more.
This is a dynamic role for someone who takes initiative, thinks strategically, and brings strong follow-through to everything they do. Our work is opportunity-driven by nature, and priorities can shift quickly when new business opportunities arise. We are looking for someone who is adaptable, resourceful, and energized by contributing to meaningful brand growth. The team operates in a fast-paced, collaborative, and lively culture where creativity, curiosity, and a sense of shared ownership are valued.
If you are excited by character brands, pop culture, and the opportunity to strengthen and elevate iconic IP for future generations, this role offers a rare chance to do just that.
Brand Strategy and Marketing Execution
Partner with the Senior Brand Marketing Manager to support long-term brand planning and day-to-day brand stewardship across the full King Features IP portfolio
Serve as a brand expert across all King Features brands, ensuring consistency in positioning, voice, and messaging across licensing, publishing, gaming, experiential, entertainment, marketing, and press
Proactively identify and propose brand marketing initiatives that drive awareness, cultural relevance, and revenue opportunities
Research trends, insights, and marketplace opportunities to inform strategic recommendations
Lead the planning and execution of approved marketing initiatives and special projects from concept through completion, including timelines, budgets, vendors, creative development, logistics, and reporting
Prepare post-campaign recaps and performance summaries for internal stakeholders
Public Relations Leadership
Act as the first point of contact for public relations, managing the external PR agency relationship
Own PR calendars and timelines, ensuring alignment with brand, licensing, and partner priorities
Conduct first reviews of press materials and manage internal feedback loops
Oversee press distribution and track coverage to deliver internal PR performance summaries
Marketing Support for Licensed Partners
Serve as the primary marketing contact for licensing partners, working closely with the Licensing team to track key launches
Coordinate and lead marketing support for key licensing launches, including press, social, and marketing tie‑ins
Management of Brand Assets and Tools
Support the creation and ongoing maintenance of external sales decks and one‑sheets used to drive licensing opportunities
Develop and update internal brand tools such as brand story decks and brand bibles on a quarterly basis
Oversee Popeye.com, KingFeatures.com, and other portfolio brand sites as needed, including monthly content updates, blog posts, and coordination with digital teams on SEO strategy
Manage relationships with costume character partners
Brand Reviews and Creative Development
Act as the first point of contact for story‑driven submission reviews across publishing, gaming, experiential, and other categories, partnering with the Brand Marketing Coordinator to execute reviews
Assist with general product approvals as needed and elevate when deeper brand guidance is required
Boosting Industry Visibility
Curate and distribute quarterly newsletters, highlighting brand activity and performance
Manage and oversee award submissions across brands and categories
Operations and Team Support
Track departmental expenses against budget and submit invoices in partnership with Finance and AP
Assist with vendor setup and internal operational processes
And More
Participate in ad‑hoc projects as needed. At King Features, teamwork is core to how we operate, and flexibility is essential to meeting shared goals
#J-18808-Ljbffr
This is a dynamic role for someone who takes initiative, thinks strategically, and brings strong follow-through to everything they do. Our work is opportunity-driven by nature, and priorities can shift quickly when new business opportunities arise. We are looking for someone who is adaptable, resourceful, and energized by contributing to meaningful brand growth. The team operates in a fast-paced, collaborative, and lively culture where creativity, curiosity, and a sense of shared ownership are valued.
If you are excited by character brands, pop culture, and the opportunity to strengthen and elevate iconic IP for future generations, this role offers a rare chance to do just that.
Brand Strategy and Marketing Execution
Partner with the Senior Brand Marketing Manager to support long-term brand planning and day-to-day brand stewardship across the full King Features IP portfolio
Serve as a brand expert across all King Features brands, ensuring consistency in positioning, voice, and messaging across licensing, publishing, gaming, experiential, entertainment, marketing, and press
Proactively identify and propose brand marketing initiatives that drive awareness, cultural relevance, and revenue opportunities
Research trends, insights, and marketplace opportunities to inform strategic recommendations
Lead the planning and execution of approved marketing initiatives and special projects from concept through completion, including timelines, budgets, vendors, creative development, logistics, and reporting
Prepare post-campaign recaps and performance summaries for internal stakeholders
Public Relations Leadership
Act as the first point of contact for public relations, managing the external PR agency relationship
Own PR calendars and timelines, ensuring alignment with brand, licensing, and partner priorities
Conduct first reviews of press materials and manage internal feedback loops
Oversee press distribution and track coverage to deliver internal PR performance summaries
Marketing Support for Licensed Partners
Serve as the primary marketing contact for licensing partners, working closely with the Licensing team to track key launches
Coordinate and lead marketing support for key licensing launches, including press, social, and marketing tie‑ins
Management of Brand Assets and Tools
Support the creation and ongoing maintenance of external sales decks and one‑sheets used to drive licensing opportunities
Develop and update internal brand tools such as brand story decks and brand bibles on a quarterly basis
Oversee Popeye.com, KingFeatures.com, and other portfolio brand sites as needed, including monthly content updates, blog posts, and coordination with digital teams on SEO strategy
Manage relationships with costume character partners
Brand Reviews and Creative Development
Act as the first point of contact for story‑driven submission reviews across publishing, gaming, experiential, and other categories, partnering with the Brand Marketing Coordinator to execute reviews
Assist with general product approvals as needed and elevate when deeper brand guidance is required
Boosting Industry Visibility
Curate and distribute quarterly newsletters, highlighting brand activity and performance
Manage and oversee award submissions across brands and categories
Operations and Team Support
Track departmental expenses against budget and submit invoices in partnership with Finance and AP
Assist with vendor setup and internal operational processes
And More
Participate in ad‑hoc projects as needed. At King Features, teamwork is core to how we operate, and flexibility is essential to meeting shared goals
#J-18808-Ljbffr