Performance Marketer / UA Specialist
P2P, New York, NY, United States
Location
New York City; Remote
Employment Type Full time
Location Type Hybrid
Department Growth
About Us Sei is the first parallelized layer 1 blockchain. By re-writing the most widely adopted execution environment in Web3, Sei is setting a new standard in blockchain performance and scalability. Apps on Sei benefit from both the performance of web2 and the decentralization and sovereignty of web3. For more detailed information visit Sei's official website.
About the Role We’re seeking someone who will be responsible for acquiring users profitably at scale. This role will own paid acquisition across platforms, manage budgets, optimize campaigns in real-time, and work closely with our creative and lifecycle teams to build a UA engine that compounds.
What You’ll do
Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels
Own CAC targets and ROAS goals — you're accountable for efficient spend
Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments
Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles
Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests)
Manage attribution and measurement, working with product/engineering on tracking infrastructure
Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue)
Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead
What You Bring
Experience running performance marketing / UA campaigns for consumer apps
Proven track record of managing $500K+ monthly budgets profitably
Deep platform expertise in at least 2 of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads
Strong quantitative skills — you live in dashboards, understand attribution models, and can do LTV/CAC math in your sleep
Experience working with creative teams in a high-velocity testing environment
Familiarity with MMPs (Adjust, AppsFlyer, Branch) and analytics tools
Bonus Points
Experience in crypto, gaming, or fintech UA where regulatory/platform restrictions add complexity
#J-18808-Ljbffr
Employment Type Full time
Location Type Hybrid
Department Growth
About Us Sei is the first parallelized layer 1 blockchain. By re-writing the most widely adopted execution environment in Web3, Sei is setting a new standard in blockchain performance and scalability. Apps on Sei benefit from both the performance of web2 and the decentralization and sovereignty of web3. For more detailed information visit Sei's official website.
About the Role We’re seeking someone who will be responsible for acquiring users profitably at scale. This role will own paid acquisition across platforms, manage budgets, optimize campaigns in real-time, and work closely with our creative and lifecycle teams to build a UA engine that compounds.
What You’ll do
Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels
Own CAC targets and ROAS goals — you're accountable for efficient spend
Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments
Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles
Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests)
Manage attribution and measurement, working with product/engineering on tracking infrastructure
Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue)
Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead
What You Bring
Experience running performance marketing / UA campaigns for consumer apps
Proven track record of managing $500K+ monthly budgets profitably
Deep platform expertise in at least 2 of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads
Strong quantitative skills — you live in dashboards, understand attribution models, and can do LTV/CAC math in your sleep
Experience working with creative teams in a high-velocity testing environment
Familiarity with MMPs (Adjust, AppsFlyer, Branch) and analytics tools
Bonus Points
Experience in crypto, gaming, or fintech UA where regulatory/platform restrictions add complexity
#J-18808-Ljbffr