Social Media Growth Manager
Reflex Media, Inc., Las Vegas, NV, United States
Role Overview
We are looking for a hands-on, data-driven Social Media Growth Manager who owns the full lifecycle of social media performance from daily content execution to campaign strategy to measurable business impact.
This role blends creative production, influencer management, community engagement, performance analytics, budget ownership, and occasional on-site activation oversight. You will not manage people, but you will manage outcomes, capital, and campaign direction.
This is an operator role. You will both build and scale.
This position requires the ability to travel as needed for activations, experiential campaigns, production coordination, and key marketing initiatives.
Day-to-Day Social Execution You are responsible for maintaining a consistent, premium brand presence across platforms.
Design, produce, and post high-quality visuals and videos, including graphics, reels, carousels, memes, and short-form video across TikTok, Instagram, Pinterest, and Facebook
Develop and manage structured content calendars across multiple brands
Write on-brand captions and platform-optimized copy
Schedule and publish content using native and third-party tools
Respond promptly and professionally to comments, messages, and mentions
Monitor brand sentiment and protect brand positioning
Repurpose content strategically to maximize reach and performance
Stay ahead of platform trends, storytelling formats, and algorithm shifts
Utilize AI-powered creative tools where appropriate to accelerate testing and iteration
Campaign Strategy and Growth Ownership You will architect and execute full-funnel social campaigns designed to drive measurable growth.
Develop integrated social campaigns aligned with brand and revenue objectives
Run organic and paid initiatives across awareness, consideration, and conversion stages
Identify and execute high-leverage marketing moments, including events, experiential activations, partnerships, and out-of-home opportunities, when strategically justified
Travel to oversee on-site activations, experiential events, content shoots, or partnerships when required
Coordinate light production elements, including casting, vendors, and creative asset development
Conduct structured A/B testing, including hooks, messaging angles, formats, and calls to action
Diagnose underperformance and implement corrective strategies quickly
Budget and Performance Accountability You will manage a meaningful social media budget and be accountable for its performance. You must be comfortable discussing cost per click, customer acquisition cost, return on ad spend, and growth efficiency.
Allocate budget across influencer, paid, and experiential initiatives
Monitor spend efficiency and reallocate based on performance data
Define and track KPIs tied to business outcomes
Analyze CTR, CPM, CAC, conversion rate, engagement quality, audience growth, and retention indicators
Connect spend decisions directly to measurable results
Benchmark against competitors and identify scalable growth opportunities
Produce weekly tactical summaries and monthly strategic performance reports for leadership
Influencer and Partnership Management
Source, evaluate, and onboard influencers and brand ambassadors
Negotiate contracts and deliverables within budget parameters
Track deadlines, agreements, payments, and performance metrics
Evaluate influencer ROI using trackable links, UTMs, and performance benchmarks
Foster long-term influencer relationships that align with brand positioning
Cross-Functional Collaboration
Partner with creative, marketing, and executive leadership to maintain cohesive strategy and messaging
Provide clear creative direction when needed
Collaborate with designers, videographers, and copywriters to produce best-in-class content
Surface social-driven insights to inform broader marketing strategy
Required Experience and Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
Four to seven years of experience in social media, campaign marketing, or growth-focused roles
Comfortable appearing on camera in social media content
Demonstrated experience managing and optimizing budgets
Proven ability to execute end-to-end campaigns
Strong content production proficiency including Canva, CapCut, and Adobe Creative Suite
Hands-on experience running paid social campaigns, not just boosting posts
Fluency in analytics dashboards and performance reporting
Strong understanding of platform algorithms and audience behavior
Ability to operate independently and make data-informed decisions
Willingness and ability to travel for marketing activations and campaign execution as needed
Preferred Experience
Experience in luxury, lifestyle, entertainment, or dating brands
Experience integrating organic and paid social strategies
Experience coordinating experiential activations or partnerships
On-camera comfort is a plus
Familiarity with AI-based creative tools (Midjourney/Firefly)
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This role blends creative production, influencer management, community engagement, performance analytics, budget ownership, and occasional on-site activation oversight. You will not manage people, but you will manage outcomes, capital, and campaign direction.
This is an operator role. You will both build and scale.
This position requires the ability to travel as needed for activations, experiential campaigns, production coordination, and key marketing initiatives.
Day-to-Day Social Execution You are responsible for maintaining a consistent, premium brand presence across platforms.
Design, produce, and post high-quality visuals and videos, including graphics, reels, carousels, memes, and short-form video across TikTok, Instagram, Pinterest, and Facebook
Develop and manage structured content calendars across multiple brands
Write on-brand captions and platform-optimized copy
Schedule and publish content using native and third-party tools
Respond promptly and professionally to comments, messages, and mentions
Monitor brand sentiment and protect brand positioning
Repurpose content strategically to maximize reach and performance
Stay ahead of platform trends, storytelling formats, and algorithm shifts
Utilize AI-powered creative tools where appropriate to accelerate testing and iteration
Campaign Strategy and Growth Ownership You will architect and execute full-funnel social campaigns designed to drive measurable growth.
Develop integrated social campaigns aligned with brand and revenue objectives
Run organic and paid initiatives across awareness, consideration, and conversion stages
Identify and execute high-leverage marketing moments, including events, experiential activations, partnerships, and out-of-home opportunities, when strategically justified
Travel to oversee on-site activations, experiential events, content shoots, or partnerships when required
Coordinate light production elements, including casting, vendors, and creative asset development
Conduct structured A/B testing, including hooks, messaging angles, formats, and calls to action
Diagnose underperformance and implement corrective strategies quickly
Budget and Performance Accountability You will manage a meaningful social media budget and be accountable for its performance. You must be comfortable discussing cost per click, customer acquisition cost, return on ad spend, and growth efficiency.
Allocate budget across influencer, paid, and experiential initiatives
Monitor spend efficiency and reallocate based on performance data
Define and track KPIs tied to business outcomes
Analyze CTR, CPM, CAC, conversion rate, engagement quality, audience growth, and retention indicators
Connect spend decisions directly to measurable results
Benchmark against competitors and identify scalable growth opportunities
Produce weekly tactical summaries and monthly strategic performance reports for leadership
Influencer and Partnership Management
Source, evaluate, and onboard influencers and brand ambassadors
Negotiate contracts and deliverables within budget parameters
Track deadlines, agreements, payments, and performance metrics
Evaluate influencer ROI using trackable links, UTMs, and performance benchmarks
Foster long-term influencer relationships that align with brand positioning
Cross-Functional Collaboration
Partner with creative, marketing, and executive leadership to maintain cohesive strategy and messaging
Provide clear creative direction when needed
Collaborate with designers, videographers, and copywriters to produce best-in-class content
Surface social-driven insights to inform broader marketing strategy
Required Experience and Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
Four to seven years of experience in social media, campaign marketing, or growth-focused roles
Comfortable appearing on camera in social media content
Demonstrated experience managing and optimizing budgets
Proven ability to execute end-to-end campaigns
Strong content production proficiency including Canva, CapCut, and Adobe Creative Suite
Hands-on experience running paid social campaigns, not just boosting posts
Fluency in analytics dashboards and performance reporting
Strong understanding of platform algorithms and audience behavior
Ability to operate independently and make data-informed decisions
Willingness and ability to travel for marketing activations and campaign execution as needed
Preferred Experience
Experience in luxury, lifestyle, entertainment, or dating brands
Experience integrating organic and paid social strategies
Experience coordinating experiential activations or partnerships
On-camera comfort is a plus
Familiarity with AI-based creative tools (Midjourney/Firefly)
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