Digital Marketing Coordinator
Rice Lake, Rice Lake, WI, United States
ESSENTIAL JOB FUNCTIONS/MAJOR TASKS
Manage and implement company search engine marketing in both organic ranking visibility and paid advertising presence
Manage and implement technical search engine optimization on the company's website properties to improve ranking visibility and user interfacing
Manage and maintain email marketing campaigns to customers on company announcements and updates
Monitor and maintain digital marketing analytics, using various tools for measurement, tracking and reporting
Website content oversight, implementing strategies and tactics to increase global effectiveness through comprehensive digital campaigns and messaging
Troubleshoot, document and resolve website issues reported by phone or email
Develop and assist with both external and internal web applications
Support day-to-day website updates
Continuous research on global digital and content marketing with an emphasis on messaging to meet the needs of international audiences
Develop corporate branding campaigns and messaging to support company-wide initiatives
Monitor marketing trends, mainstream press, trade magazines, web sites, chat rooms, discussion boards, online newsletters and industry organizations
Includes working with Marketing, Product Management, Sales, Engineering and other stakeholders to define required information and format
QUALIFICATIONS/PREREQUISITES
Education and Experience
BA in Marketing or related field, or 2+ years of proven digital and content marketing experience Skills
Project management Ability to learn complex marketing methodology Good verbal, written and interpersonal skills Works well in a team Ability to work under pressure and manage workloads effectively Detail oriented and organized Excellent computer skills including all MS Office applications, website CMS, Google Business tools, social media platforms, email marketing platforms and the ability to pick-up new technology as needed Certificates, Licenses, Training, or Other Job-related Requirements
Certified in Google Business tools required, or certification in the first six months after hiring Ability to travel when required to dealer and end user sites
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Education and Experience
BA in Marketing or related field, or 2+ years of proven digital and content marketing experience Skills
Project management Ability to learn complex marketing methodology Good verbal, written and interpersonal skills Works well in a team Ability to work under pressure and manage workloads effectively Detail oriented and organized Excellent computer skills including all MS Office applications, website CMS, Google Business tools, social media platforms, email marketing platforms and the ability to pick-up new technology as needed Certificates, Licenses, Training, or Other Job-related Requirements
Certified in Google Business tools required, or certification in the first six months after hiring Ability to travel when required to dealer and end user sites
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.