Growth Marketing Manager
NPAworldwide, Renton, WA, United States
We're looking for a multi-talented, mid-level marketing manager with demand gen and growth marketing expertise to build an effective lead gen machine for our cloud-based software platform. We expect this role to include a strong mix of strategic planning in close collaboration with our Sales & Product team, plus tactical execution across content development, SEO, campaigns, webinars, and events. We are accepting candidates for the Seattle and Los Angeles areas.
Responsibilities
Lead Gen Strategy Development: Define and refine Companies top-of-funnel lead generation strategies and tactics like content creation, SEO, social media campaigns, webinars, and events to attract qualified prospects in advanced hardware industries Inbound Campaign Execution: Design and launch multi-channel campaigns (e.g., LinkedIn content, blog posts, podcasts, virtual events) to generate high-volume inbound leads, focusing on awareness and interest stages of the buyer journey Channel Performance Measurement: Track, analyze, and report on lead gen channels using metrics like CAC, conversion rates, and ROI; identify top-performing channels (e.g., social media, content syndication, email newsletters) and optimize budgets accordingly Content & Social Media Management: Oversee the creation and distribution of compelling content (whitepapers, case studies, infographics) and manage social media presence to build community engagement and drive organic traffic Event Strategy & Participation: Plan and execute participation in industry events, trade shows, and webinars to capture leads, including pre-event promotion, on-site lead capture, and post-event follow-up for measurable ROI Cross-functional Collaboration: Work closely with Product, Sales, and marketing teams to align lead gen efforts with overall go-to-market plans, ensuring seamless handoff of inbound leads to sales Tools & Analytics Integration: Leverage platforms like HubSpot, Google Analytics, and social media tools to automate lead capture, scoring, and nurturing while monitoring funnel performance Marketing Alignment: Collaborate with Marketing team to co-create campaigns, share event resources, and amplify products reach through joint inbound initiatives
Responsibilities
Lead Gen Strategy Development: Define and refine Companies top-of-funnel lead generation strategies and tactics like content creation, SEO, social media campaigns, webinars, and events to attract qualified prospects in advanced hardware industries Inbound Campaign Execution: Design and launch multi-channel campaigns (e.g., LinkedIn content, blog posts, podcasts, virtual events) to generate high-volume inbound leads, focusing on awareness and interest stages of the buyer journey Channel Performance Measurement: Track, analyze, and report on lead gen channels using metrics like CAC, conversion rates, and ROI; identify top-performing channels (e.g., social media, content syndication, email newsletters) and optimize budgets accordingly Content & Social Media Management: Oversee the creation and distribution of compelling content (whitepapers, case studies, infographics) and manage social media presence to build community engagement and drive organic traffic Event Strategy & Participation: Plan and execute participation in industry events, trade shows, and webinars to capture leads, including pre-event promotion, on-site lead capture, and post-event follow-up for measurable ROI Cross-functional Collaboration: Work closely with Product, Sales, and marketing teams to align lead gen efforts with overall go-to-market plans, ensuring seamless handoff of inbound leads to sales Tools & Analytics Integration: Leverage platforms like HubSpot, Google Analytics, and social media tools to automate lead capture, scoring, and nurturing while monitoring funnel performance Marketing Alignment: Collaborate with Marketing team to co-create campaigns, share event resources, and amplify products reach through joint inbound initiatives