Digital Account Marketing Manager
Island Hospitality, West Palm Beach, FL, United States
Description
As the
Digital Account Marketing Manager , your role involves guiding and implementing Island Hospitality's defined digital strategy across our hotels, restaurants, and other channels. This position is accountable for overseeing Island Hospitality's e-commerce presence, boosting e-commerce revenue, and delivering top-notch support
This role is designated as an in-office position, at our West Palm Beach office.
Job Requirements
Provide eCommerce and digital marketing functional support for key hotels to include the preparation and execution of various marketing campaigns
Proactively evaluate, recommend, and implement strategies to improve individual hotel’s top line revenue, web presence, and marketing performance
Ensure paid media accounts are funded based on designated schedule, and performing at an optimal level
Form & manage relationships with agencies and OTA vendors
Create performance reports to drive the action plan process that will increase the company’s presence in all digital media areas. This includes organizing, formatting and consolidation of reports on all paid media efforts as well as write copy and strategic paid media ads based on the company’s needs
Actively research and increase knowledge on brand and industry marketing, news, best practices, strategies, and tactics; present findings to corporate and/or hotels
Utilizing the company’s tools and hotel brand tools, develop and execute targeted email campaigns following corporate and brand best practices
Understand and execute social media campaigns and assist with content creation, scheduling and deployment
Assist with reputation management, overseeing responses to reviews across several platforms including Google, Trip Advisor, OTA’s and social media platforms
Partner with the Director of Digital Marketing with work streams to help meet revenue goals
Work with the Content & Design Manager to optimize websites of all the company’s brands
Work with revenue management to create and evaluate brand.com and OTA packages/promotions and or specials
Attend brand trainings and webinars
Travel to hotels as requested by SVP of Sales & Marketing
Any and all other work as required to complete the primary purpose of the position.
Job Qualifications Required Prior Experience
2+ years of experience working in digital media role and/or 2+ years of experience in a revenue management role (required)
Preferred Prior Experience
Hospitality industry experience
Marriott, Hilton, Hyatt, IHG or Independent digital and paid media experience
SEO, email marketing and paid search experience
Prior experience with remote work; requires minimal supervision; self-starter and self-motivated
Required Education
High School Diploma or equivalent experience
Preferred Education
Bachelor’s degree in Sales, eCommerce/Digital, Marketing, Business, or Hospitality Management
Required Technology
Proficient skills with Microsoft Office – Excel, Word, and PowerPoint
Preferred Technology
Working knowledge with SEO, Google Analytics, email marketing and paid media platforms
Training Island Hospitality is committed to employee development and displays that commitment with a formalized training and development program providing a clear path for any employee with a desire and aptitude to thrive in the hospitality business. As team members join Island Hospitality from other organizations they too can build on that prior experience and find further growth opportunities within our company by utilizing the tools and resources offered.
Team Member Wellness Program How We Thank You For All You Bring To The Team
Rewarding Benefits Package
Healthcare including Medical, Dental, and Vision Insurance
HSA & FSA plans available!
Dependent care FSA
Identity Theft Protection Insurance Commuter benefits including transit & parking
Pet Insurance
PTO and Payroll Incentives for Annual Wellness Exams
Employee Assistance Program Wellness Subscriptions including access to gyms, financial planning, counseling, and legal services
Paid Sick and Vacation Time
Family Leave
401(k) Retirement plan - IHM Matches 100% up to 3% of your salary and an extra 50% on the next 2% of your salary. 401(k) is fully vested upon the first contribution
Rewarding Hard Work
Incentive based bonus program
Free room nights at our hotels and employee discounts within your hotel brand
Discounts for friends and family within your hotel brand
Team Member recognition and bonus
Discounted tickets to theme parks, musicians, movies, and more through Tickets at Work
Career Growth through our in-house training program with a path personalized to your desired goals
Referral bonus program to ANY of our locations
Equal Opportunity Employer Island Hospitality uses E-Verify to confirm work authorization in all municipalities where it is required by law.
#J-18808-Ljbffr
Digital Account Marketing Manager , your role involves guiding and implementing Island Hospitality's defined digital strategy across our hotels, restaurants, and other channels. This position is accountable for overseeing Island Hospitality's e-commerce presence, boosting e-commerce revenue, and delivering top-notch support
This role is designated as an in-office position, at our West Palm Beach office.
Job Requirements
Provide eCommerce and digital marketing functional support for key hotels to include the preparation and execution of various marketing campaigns
Proactively evaluate, recommend, and implement strategies to improve individual hotel’s top line revenue, web presence, and marketing performance
Ensure paid media accounts are funded based on designated schedule, and performing at an optimal level
Form & manage relationships with agencies and OTA vendors
Create performance reports to drive the action plan process that will increase the company’s presence in all digital media areas. This includes organizing, formatting and consolidation of reports on all paid media efforts as well as write copy and strategic paid media ads based on the company’s needs
Actively research and increase knowledge on brand and industry marketing, news, best practices, strategies, and tactics; present findings to corporate and/or hotels
Utilizing the company’s tools and hotel brand tools, develop and execute targeted email campaigns following corporate and brand best practices
Understand and execute social media campaigns and assist with content creation, scheduling and deployment
Assist with reputation management, overseeing responses to reviews across several platforms including Google, Trip Advisor, OTA’s and social media platforms
Partner with the Director of Digital Marketing with work streams to help meet revenue goals
Work with the Content & Design Manager to optimize websites of all the company’s brands
Work with revenue management to create and evaluate brand.com and OTA packages/promotions and or specials
Attend brand trainings and webinars
Travel to hotels as requested by SVP of Sales & Marketing
Any and all other work as required to complete the primary purpose of the position.
Job Qualifications Required Prior Experience
2+ years of experience working in digital media role and/or 2+ years of experience in a revenue management role (required)
Preferred Prior Experience
Hospitality industry experience
Marriott, Hilton, Hyatt, IHG or Independent digital and paid media experience
SEO, email marketing and paid search experience
Prior experience with remote work; requires minimal supervision; self-starter and self-motivated
Required Education
High School Diploma or equivalent experience
Preferred Education
Bachelor’s degree in Sales, eCommerce/Digital, Marketing, Business, or Hospitality Management
Required Technology
Proficient skills with Microsoft Office – Excel, Word, and PowerPoint
Preferred Technology
Working knowledge with SEO, Google Analytics, email marketing and paid media platforms
Training Island Hospitality is committed to employee development and displays that commitment with a formalized training and development program providing a clear path for any employee with a desire and aptitude to thrive in the hospitality business. As team members join Island Hospitality from other organizations they too can build on that prior experience and find further growth opportunities within our company by utilizing the tools and resources offered.
Team Member Wellness Program How We Thank You For All You Bring To The Team
Rewarding Benefits Package
Healthcare including Medical, Dental, and Vision Insurance
HSA & FSA plans available!
Dependent care FSA
Identity Theft Protection Insurance Commuter benefits including transit & parking
Pet Insurance
PTO and Payroll Incentives for Annual Wellness Exams
Employee Assistance Program Wellness Subscriptions including access to gyms, financial planning, counseling, and legal services
Paid Sick and Vacation Time
Family Leave
401(k) Retirement plan - IHM Matches 100% up to 3% of your salary and an extra 50% on the next 2% of your salary. 401(k) is fully vested upon the first contribution
Rewarding Hard Work
Incentive based bonus program
Free room nights at our hotels and employee discounts within your hotel brand
Discounts for friends and family within your hotel brand
Team Member recognition and bonus
Discounted tickets to theme parks, musicians, movies, and more through Tickets at Work
Career Growth through our in-house training program with a path personalized to your desired goals
Referral bonus program to ANY of our locations
Equal Opportunity Employer Island Hospitality uses E-Verify to confirm work authorization in all municipalities where it is required by law.
#J-18808-Ljbffr