Sales Activation Manager, PA
Deutsch Family Wine & Spirits, Phila, PA, United States
CHEERS!
Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. Our family values and unique culture earned us recognition as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025.
We are currently seeking a
Sales Activation Manager, Pennsylvania
who embodies our culture and excels in driving brand visibility and sales through elite-level trade activation.
Responsibilities
Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty.
Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation events
Rate of Sale: Improve DFWS brands through activation tactics
Educate and Influence: Lead the education and training efforts in on and off premise accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mind
Execute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales
Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market
Drive Success: Deliver excellence in the execution of brand standards in the on and off premise channels, to drive rate-of-sale on our brands in all assigned accounts
Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals
Market Savvy: Knowledgeable about market trends and competitive activities
Strategic Thinker: Ability to turn strategies into game-winning plays through creative thinking
Budget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance efforts
Qualifications
Education: College degree preferred or equivalent experience
Experience: A beverage industry professional with a minimum of 5 years’ field sales experience in alcohol-beverage or CPG industries
Technical Savvy: Computer literate and functional in Microsoft Office
Objective oriented: focused, and assertive individual who needs little direction or supervision
A team player: able to work in an intense, fast‑paced environment
Strong interpersonal and leadership skills: to develop key customer and staff relationships
Strong communication skills: ability to make compelling presentations
Mobility: A valid driver's license and ability to travel within an assigned territory is required
Schedule: Flexibility to work non-traditional hours when required, including evenings and weekends
Location: Live in Philadelphia metro area
Compliance: Required to obtain a solicitor’s permit where necessary
What We Offer
Competitive compensation
Career development opportunities
Medical, dental, vision and life insurance, PTO
401 (k) match
Product allowance to enjoy DFWS products
Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
Gym reimbursement
Employee Assistance Program
We Value Diversity At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.
About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: yellow tail, yellow tail Pure Bright; California: Josh Cellars, Josh Cellars Reserve, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award‑winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka, Gray Whale Gin and Cantera Negra Tequila.
Learn more at www.deutschfamily.com
#J-18808-Ljbffr
Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. Our family values and unique culture earned us recognition as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025.
We are currently seeking a
Sales Activation Manager, Pennsylvania
who embodies our culture and excels in driving brand visibility and sales through elite-level trade activation.
Responsibilities
Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty.
Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation events
Rate of Sale: Improve DFWS brands through activation tactics
Educate and Influence: Lead the education and training efforts in on and off premise accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mind
Execute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales
Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market
Drive Success: Deliver excellence in the execution of brand standards in the on and off premise channels, to drive rate-of-sale on our brands in all assigned accounts
Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals
Market Savvy: Knowledgeable about market trends and competitive activities
Strategic Thinker: Ability to turn strategies into game-winning plays through creative thinking
Budget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance efforts
Qualifications
Education: College degree preferred or equivalent experience
Experience: A beverage industry professional with a minimum of 5 years’ field sales experience in alcohol-beverage or CPG industries
Technical Savvy: Computer literate and functional in Microsoft Office
Objective oriented: focused, and assertive individual who needs little direction or supervision
A team player: able to work in an intense, fast‑paced environment
Strong interpersonal and leadership skills: to develop key customer and staff relationships
Strong communication skills: ability to make compelling presentations
Mobility: A valid driver's license and ability to travel within an assigned territory is required
Schedule: Flexibility to work non-traditional hours when required, including evenings and weekends
Location: Live in Philadelphia metro area
Compliance: Required to obtain a solicitor’s permit where necessary
What We Offer
Competitive compensation
Career development opportunities
Medical, dental, vision and life insurance, PTO
401 (k) match
Product allowance to enjoy DFWS products
Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
Gym reimbursement
Employee Assistance Program
We Value Diversity At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.
About Deutsch Family Wine & Spirits Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: yellow tail, yellow tail Pure Bright; California: Josh Cellars, Josh Cellars Reserve, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award‑winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka, Gray Whale Gin and Cantera Negra Tequila.
Learn more at www.deutschfamily.com
#J-18808-Ljbffr