eCommerce Paid Media Specialist

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a new member to join our e-Commerce team. Are you ready to be part of something amazing?

Role Overview The Paid Media Strategist is responsible for driving revenue growth and advertising efficiency across our e-commerce portfolio. This role owns campaign execution and optimization across Google, Meta, and additional paid media channels, ensuring performance aligns with business objectives.

This is a high-impact position within a fast-growing organization where the right person can make a measurable difference in revenue, return on ad spend, and overall marketing effectiveness.

Responsibilities

Plan, develop, and execute comprehensive paid media strategies across PPC, DSP, STV, and other digital channels

Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms

Monitor campaign performance daily and provide structured reporting weekly and monthly through automated dashboards

Conduct A/B testing across ad creative, audience segmentation, and bidding strategies to maximize ROI

Perform ongoing keyword research, expansion, and optimization

Analyze competitor SEM strategies and identify opportunity gaps

Manage campaign budgets, forecast spend, and reconcile discrepancies

Partner with Brand and Marketing teams to align campaigns with tone, priorities, and strategic initiatives

Coordinate with team members managing marketplace advertising (Amazon, Wayfair, etc.) to ensure cohesive channel strategy

Maintain strong understanding of emerging advertising technologies, tools, and best practices

What Success Looks Like

Improved ROAS and revenue contribution across paid channels

Structured, data-backed campaign optimization

Efficient budget management with disciplined forecasting

Clear reporting and performance transparency

Strong cross-functional alignment between advertising and brand strategy

Requirements

4+ years of experience in e-commerce advertising management

Minimum 2 years of hands-on expertise in:

Google Ads / Microsoft Ads (Search & Shopping)

Meta (Facebook & Instagram) campaign management

Proven experience executing A/B testing and campaign optimization

Strong understanding of digital marketing technologies, attribution, targeting, and analytics platforms

Demonstrated success optimizing campaign structure and bidding strategies

Strong analytical skills including data manipulation and performance analysis

Ability to evaluate click-through rate, conversion performance, spend efficiency, and creative impact

Excellent written and verbal communication skills

Agency experience welcomed

Core Competencies

Highly self-motivated and data-driven

Strong organizational and analytical skills

Collaborative and team-oriented

Comfortable managing multiple priorities in a fast-paced environment

Adaptable and solution-focused

Professional and confident communicator

Benefits

401(k) matching

Dental insurance

Employee assistance program

Employee discount

Flexible schedule

Flexible spending account

Health insurance

Life insurance

Vision insurance

Paid time offProfessional development assistance

Work Location On-site in Charleston, SC (Daniel Island)

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