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Digital Marketing Specialist

Magna Search Group, Dallas, TX, United States


Our client, a leading real estate technology company, is looking for a results-driven and innovative Marketing Specialist to elevate their digital marketing efforts, with a particular emphasis on social media management, audience engagement, and automated campaign workflows.

Location Hybrid in DFW (Irving, TX)

Key Responsibilities

Manage and optimize social media channels (LinkedIn, Facebook, Instagram, etc.) for scheduling, engagement, and performance tracking.

Create and automate content workflows, including nurture sequences and triggered campaigns.

Execute email marketing campaigns: build templates, test content, segment audiences, and ensure deliverability.

Support SEO and web content updates (keywords, metadata, blog/landing pages).

Monitor analytics across social, email, and web; provide insights to improve performance.

Collaborate with designers, developers, and marketing leads for efficient campaign execution.

Maintain brand consistency and tailor content for audience engagement.

Manage marketing tools, including automation platforms, CRM integrations, and dashboards.

Stay current on social media updates, automation tools, and marketing trends.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.

3–5 years in digital marketing, social media, or marketing operations.

Experience managing social channels and driving engagement.

Proficient with social scheduling and automation tools (Iterable, HubSpot, or similar).

Familiarity with email marketing platforms, CRM systems, and basic automation workflows.

Basic SEO and CMS knowledge (WordPress or equivalent).

Strong analytical, writing, and communication skills.

Organized, proactive, and adaptable in fast-paced environments.

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