Retail Marketing Specialist
Brunswick Boat Group, Mettawa, IL, United States
Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick.
See how your contributions will help transform vision into reality: Position Overview The Retail Marketing Specialist supports the performance and success of authorized dealers by ensuring consistent execution of brand standards, product programs, and go-to-market initiatives. This role serves as a key liaison between corporate teams and the dealer network, helping dealers effectively represent the brand, improve customer experience, and drive sales performance.
Essential Functions
Support dealers with the execution of brand product and promotional programs across showrooms and local activations
Ensure dealer environments reflect brand standards while allowing flexibility for dealer-specific needs
Support new product launches, seasonal programs, and model-year transitions
Provide product knowledge, sales tools, and training to dealer teams
Ensure dealers understand product positioning, features, and value propositions
Act as a day-to-day point of contact for dealer questions related to brand, product, and marketing support
Build strong working relationships with dealer principals, sales managers, and frontline teams
Conduct dealer visits to assess needs, gather feedback, and identify opportunities
Support sales initiatives by aligning dealer execution with broader sales and marketing strategies
Monitor dealer performance indicators (sell-through, program participation, readiness for launches)
Share dealer feedback and market insights with internal Sales, Marketing, and Product teams
Partner closely with Sales, Marketing, Product, and Operations teams to ensure alignment and clarity for dealer-facing programs
Help translate corporate strategy into simple, actionable dealer tools and guidance
Required Qualifications
Bachelor’s degree required
3‑5 years of experience in marketing management for consumer products
Strong track record of experience with both B2B and B2C marketing
Excellent communication and interpersonal skills
Ability to persuasively present ideas to colleagues and senior management
Skilled at managing projects and meeting deadlines
Intermediate to advanced user of Excel, PowerPoint, and Word
Willingness to travel up to 10% of the time to boat shows
Preferred Qualifications
Marine experience is a plus
Excel in problem solving, innovation, team participation, and self‑motivation
Demonstrates being a team player, inclusive, and hitting project targets to achieve business growth
Willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
Communicates effectively with internal stakeholders
Prompt response time to all internal and external customer inquiries and directives
Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans
Compensation & Benefits The pay range for this position is $76,300 – $110,000 annually. In addition to base pay, this position is eligible for an annual discretionary bonus and Brunswick’s comprehensive benefits offering, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), well‑being program, product purchase discounts, and more.
Working Conditions Generally an office environment with occasional exposure to production areas. The successful candidate will demonstrate a safety mindset at all times.
Why Brunswick We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. Brunswick is proud of numerous industry awards.
About Brunswick Boat Group Brunswick Boat Group hosts a diverse portfolio of iconic marine brands such as Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Our team members foster a culture rooted in safety, integrity, continuous improvement, and personal growth.
EEO Statement Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
Additional Information Brunswick Corporation participates in E-Verify as part of its commitment to a lawful and transparent hiring process. For additional information click
here .
For more information about EEO laws,
click here .
#J-18808-Ljbffr
Innovation is the heart of Brunswick.
See how your contributions will help transform vision into reality: Position Overview The Retail Marketing Specialist supports the performance and success of authorized dealers by ensuring consistent execution of brand standards, product programs, and go-to-market initiatives. This role serves as a key liaison between corporate teams and the dealer network, helping dealers effectively represent the brand, improve customer experience, and drive sales performance.
Essential Functions
Support dealers with the execution of brand product and promotional programs across showrooms and local activations
Ensure dealer environments reflect brand standards while allowing flexibility for dealer-specific needs
Support new product launches, seasonal programs, and model-year transitions
Provide product knowledge, sales tools, and training to dealer teams
Ensure dealers understand product positioning, features, and value propositions
Act as a day-to-day point of contact for dealer questions related to brand, product, and marketing support
Build strong working relationships with dealer principals, sales managers, and frontline teams
Conduct dealer visits to assess needs, gather feedback, and identify opportunities
Support sales initiatives by aligning dealer execution with broader sales and marketing strategies
Monitor dealer performance indicators (sell-through, program participation, readiness for launches)
Share dealer feedback and market insights with internal Sales, Marketing, and Product teams
Partner closely with Sales, Marketing, Product, and Operations teams to ensure alignment and clarity for dealer-facing programs
Help translate corporate strategy into simple, actionable dealer tools and guidance
Required Qualifications
Bachelor’s degree required
3‑5 years of experience in marketing management for consumer products
Strong track record of experience with both B2B and B2C marketing
Excellent communication and interpersonal skills
Ability to persuasively present ideas to colleagues and senior management
Skilled at managing projects and meeting deadlines
Intermediate to advanced user of Excel, PowerPoint, and Word
Willingness to travel up to 10% of the time to boat shows
Preferred Qualifications
Marine experience is a plus
Excel in problem solving, innovation, team participation, and self‑motivation
Demonstrates being a team player, inclusive, and hitting project targets to achieve business growth
Willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
Communicates effectively with internal stakeholders
Prompt response time to all internal and external customer inquiries and directives
Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans
Compensation & Benefits The pay range for this position is $76,300 – $110,000 annually. In addition to base pay, this position is eligible for an annual discretionary bonus and Brunswick’s comprehensive benefits offering, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), well‑being program, product purchase discounts, and more.
Working Conditions Generally an office environment with occasional exposure to production areas. The successful candidate will demonstrate a safety mindset at all times.
Why Brunswick We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. Brunswick is proud of numerous industry awards.
About Brunswick Boat Group Brunswick Boat Group hosts a diverse portfolio of iconic marine brands such as Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Our team members foster a culture rooted in safety, integrity, continuous improvement, and personal growth.
EEO Statement Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
Additional Information Brunswick Corporation participates in E-Verify as part of its commitment to a lawful and transparent hiring process. For additional information click
here .
For more information about EEO laws,
click here .
#J-18808-Ljbffr