Programmatic Strategist
Dieste Inc., Dallas, TX, United States
We're seekinga Programmatic Strategist with 3-4 years of experience to join our creative agency team. This is NOT a direct media buying role. We want a strategist who prefer to work at the strategic and creative intersection rather than hands-ondaily buying. This hybrid position bridges creativity, data, and technology.
We want someone who gets energized by the fast-paced telecommunications landscape and knows exactly how to turn strategic vision and creative pieces into measurable wins.
You'll be our strategic partner from briefto delivery, guiding campaign development, optimizing performance across Display and Social, and delivering data-driven insights. You'll translate business challenges into programmatic opportunities, collaborate with media partners on creative deployment, and stay at the forefront of emerging platforms and attribution modeling (last-click vs. omnichannel thinking).
If you thrive on impact, understand multicultural audiences, and are ready to drive real results in the dynamic telecommunications industry, we want to talk to you.
What You'll Do
Contribute from the brief stage, informing teams on platform capabilities, nuances, and best practicesfor DV360, The Trade Desk, AmazonDSP, Innovid, Smartly,TikTok, and YouTube.
Identify innovation opportunities in emerging programmatic environments (TikTok, YouTube).
Educate stakeholders on platform-specific strengths and performance drivers.
Ensure all creative assets (display, video, social, CTV) are structured correctly for DSP delivery and tagged for tracking.
Build Dynamic Creative Optimization (DCO) frameworks, partnering with creative teams on feed-based variations.
Work closelywith the client's general market agency and media agency to align creative strategy with media buying, defining your involvement level in creative performance optimization.
Act as the strategic bridge between creativeand media teams for flawless execution.
Audience Segmentation & Retargeting Strategy
Develop culturally sensitive, persona-driven retargeting messaging strategies adapted for diverse audiences.
Translate audienceinsights into platform-specific targeting strategies beyond basic segmentation.
Data-Driven Insights& Reporting
Analyze performance data and translate into actionable creative and strategic recommendations.
Deliver compelling reports using Tableau (primary), GA4, Looker, BigQuery, Supermetrics, and Adobe Analytics (highly valued).
Partner with strategists to refine messaging, audience segmentation, and test plans based on results.
What We're Looking For
3-4 years of experience in programmatic, ad operations, or digital advertising (agency or platformside).
Working knowledge of major DSPs (DV360, The Trade Desk, Amazon DSP).
Experience with DCO platforms (Google Studio, Flashtalking, Sizmek).
Strong technical understanding of ad specs, tracking, and creative trafficking requirements.
Experience with analytics platforms (Tableau, GA4, Looker).
Familiarity with Meta Ads Manager and emerging formats (Advantage+, TikTok, YouTube).
Strong communication skills and collaborative spirit across creativeand media teams.
Passion for data-driven storytelling and understanding diverse, multicultural audiences.
#J-18808-Ljbffr
We want someone who gets energized by the fast-paced telecommunications landscape and knows exactly how to turn strategic vision and creative pieces into measurable wins.
You'll be our strategic partner from briefto delivery, guiding campaign development, optimizing performance across Display and Social, and delivering data-driven insights. You'll translate business challenges into programmatic opportunities, collaborate with media partners on creative deployment, and stay at the forefront of emerging platforms and attribution modeling (last-click vs. omnichannel thinking).
If you thrive on impact, understand multicultural audiences, and are ready to drive real results in the dynamic telecommunications industry, we want to talk to you.
What You'll Do
Contribute from the brief stage, informing teams on platform capabilities, nuances, and best practicesfor DV360, The Trade Desk, AmazonDSP, Innovid, Smartly,TikTok, and YouTube.
Identify innovation opportunities in emerging programmatic environments (TikTok, YouTube).
Educate stakeholders on platform-specific strengths and performance drivers.
Ensure all creative assets (display, video, social, CTV) are structured correctly for DSP delivery and tagged for tracking.
Build Dynamic Creative Optimization (DCO) frameworks, partnering with creative teams on feed-based variations.
Work closelywith the client's general market agency and media agency to align creative strategy with media buying, defining your involvement level in creative performance optimization.
Act as the strategic bridge between creativeand media teams for flawless execution.
Audience Segmentation & Retargeting Strategy
Develop culturally sensitive, persona-driven retargeting messaging strategies adapted for diverse audiences.
Translate audienceinsights into platform-specific targeting strategies beyond basic segmentation.
Data-Driven Insights& Reporting
Analyze performance data and translate into actionable creative and strategic recommendations.
Deliver compelling reports using Tableau (primary), GA4, Looker, BigQuery, Supermetrics, and Adobe Analytics (highly valued).
Partner with strategists to refine messaging, audience segmentation, and test plans based on results.
What We're Looking For
3-4 years of experience in programmatic, ad operations, or digital advertising (agency or platformside).
Working knowledge of major DSPs (DV360, The Trade Desk, Amazon DSP).
Experience with DCO platforms (Google Studio, Flashtalking, Sizmek).
Strong technical understanding of ad specs, tracking, and creative trafficking requirements.
Experience with analytics platforms (Tableau, GA4, Looker).
Familiarity with Meta Ads Manager and emerging formats (Advantage+, TikTok, YouTube).
Strong communication skills and collaborative spirit across creativeand media teams.
Passion for data-driven storytelling and understanding diverse, multicultural audiences.
#J-18808-Ljbffr