Go-To-Market Manager - Remote
USAble Life, Little Rock, AR, United States
At USAble Life, we're committed to making a meaningful difference in the lives of our customers, our communities, and each other. We are a diverse team united by a shared drive to go the extra mile. Through our DEI initiatives, employees feel empowered to bring their unique talents, perspectives, and voices to our culture.
Our dedication to delivering exceptional products is matched by our passion for supporting our people. We believe that making an impact extends beyond our office walls, and our longstanding tradition of community involvement reflects that commitment. We're proud that our employees consistently embrace and uphold this spirit of service.
Recognized as a "Best Places to Work" in Arkansas, Florida, and Hawaii, USAble Life offers opportunities for personal and professional growth, along with avenues for career advancement. Combined with our engaging culture and comprehensive benefits package, we are committed to ensuring our employees feel valued, supported, and inspired.
Check out how we make a meaningful difference in the lives of others!
https://player.vimeo.com/video/518665804
What We Offer You
A culture that values employees and celebrates, empowers, and inspires a diverse workforce
Outstanding and affordable benefits package
PTO provided at date of hire
11 paid holidays
401(k) with up to 6% match; fully vested from day 1
Remote opportunities with company-provided equipment
Team-oriented, collaborative group of peers
Career advancement opportunities
Tuition Reimbursement
Employee Assistance Program
Inclusion Council and Employee Resource Groups
Recharge Days and Volunteer Time Off
This is a remote position.
Life Takes You Places! Are you ready to join us? The starting base salary range for the Go-To-Market Manager is $82,000 to $115,000. Actual salaries will vary by geographic location and are based on factors such as candidate's qualifications, experience, skills, competencies, and company tenure & equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.
Go-To-Market Manager Overview The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.
Essential Duties
Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
Define success metrics and ensure post-launch feedback loops
Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
Drive alignment on launch objectives, deliverables, and timelines
Manage interdependencies and remove barriers to execution
Partner with product and marketing teams to define compelling value propositions
Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
Tailor positioning for competitive differentiation
Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
Ensure supporting materials, campaigns, and digital assets are ready at launch
Maintain detailed launch roadmaps and run regular GTM checkpoints
Track launch readiness and elevate risks proactively
Monitor adoption and refine approach post-launch
Perform other related duties and responsibilities as assigned
Required Knowledge, Skills and Abilities
Ability to strategically orchestrate and align teams toward a common launch goal
Strong program management with the ability to run complex, multi-threaded initiatives
Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
Compelling communication skills with the ability to translate strategy into clear action, internally and externally
Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
Excellent collaboration skills with the ability to influence and lead without direct authority
Required Education and Experience
Bachelor's degree in related field or equivalent military experience
7+ years of experience in product marketing, commercialization, or GTM execution, preferably in healthcare, insurance, or employee benefits
Proven track record of orchestrating cross-functional product launches or commercialization initiatives
Experience with broker distribution and health plan partnerships a plus
Preferred Education and Experience
MBA or advanced degree preferred
#USAL1
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Our dedication to delivering exceptional products is matched by our passion for supporting our people. We believe that making an impact extends beyond our office walls, and our longstanding tradition of community involvement reflects that commitment. We're proud that our employees consistently embrace and uphold this spirit of service.
Recognized as a "Best Places to Work" in Arkansas, Florida, and Hawaii, USAble Life offers opportunities for personal and professional growth, along with avenues for career advancement. Combined with our engaging culture and comprehensive benefits package, we are committed to ensuring our employees feel valued, supported, and inspired.
Check out how we make a meaningful difference in the lives of others!
https://player.vimeo.com/video/518665804
What We Offer You
A culture that values employees and celebrates, empowers, and inspires a diverse workforce
Outstanding and affordable benefits package
PTO provided at date of hire
11 paid holidays
401(k) with up to 6% match; fully vested from day 1
Remote opportunities with company-provided equipment
Team-oriented, collaborative group of peers
Career advancement opportunities
Tuition Reimbursement
Employee Assistance Program
Inclusion Council and Employee Resource Groups
Recharge Days and Volunteer Time Off
This is a remote position.
Life Takes You Places! Are you ready to join us? The starting base salary range for the Go-To-Market Manager is $82,000 to $115,000. Actual salaries will vary by geographic location and are based on factors such as candidate's qualifications, experience, skills, competencies, and company tenure & equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.
Go-To-Market Manager Overview The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.
Essential Duties
Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
Define success metrics and ensure post-launch feedback loops
Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
Drive alignment on launch objectives, deliverables, and timelines
Manage interdependencies and remove barriers to execution
Partner with product and marketing teams to define compelling value propositions
Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
Tailor positioning for competitive differentiation
Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
Ensure supporting materials, campaigns, and digital assets are ready at launch
Maintain detailed launch roadmaps and run regular GTM checkpoints
Track launch readiness and elevate risks proactively
Monitor adoption and refine approach post-launch
Perform other related duties and responsibilities as assigned
Required Knowledge, Skills and Abilities
Ability to strategically orchestrate and align teams toward a common launch goal
Strong program management with the ability to run complex, multi-threaded initiatives
Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
Compelling communication skills with the ability to translate strategy into clear action, internally and externally
Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
Excellent collaboration skills with the ability to influence and lead without direct authority
Required Education and Experience
Bachelor's degree in related field or equivalent military experience
7+ years of experience in product marketing, commercialization, or GTM execution, preferably in healthcare, insurance, or employee benefits
Proven track record of orchestrating cross-functional product launches or commercialization initiatives
Experience with broker distribution and health plan partnerships a plus
Preferred Education and Experience
MBA or advanced degree preferred
#USAL1
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr