Digital Media Advertisement Sales Associate
WHSmith North America, New York, NY, United States
The Retail Media Sales Associate is responsible for driving incremental advertising revenue for WHSmith and WHS Media by securing media investment from advertisers and brand-led categories outside of WHSmith’s traditional supplier base.
Employed by WHSmith and working as part of the WHS Media team, this role focuses on identifying, pitching, and converting media spend from categories such as technology, travel, entertainment, financial services, automotive, and other relevant non-endemic brands that benefit from access to WHSmith’s travel retail audiences.
This role is responsible for net‑new business acquisition. Compensation includes performance‑based incentive tied directly to revenue delivery.
The role works closely with the Head of Agency for WHS Media and collaborates day‑to‑day with WHS Media’s commercial, strategy, and activation teams. This is a hands‑on sales role suited to someone with 2–3 years of media sales experience who is ready to take ownership of a defined revenue stream within a fast‑growing retail media business.
Key responsibilities Revenue growth
Own the identification and development of advertising opportunities across brand‑direct and agency‑led accounts.
Build and manage a healthy pipeline of advertisers aligned to WHSmith’s audiences and travel retail environments.
Proactively identify, cold outreach, and secure meetings with net‑new advertisers.
Deliver against individual revenue targets focused on incremental, non‑trade media investment.
Support the Head of Agency in agency conversations by bringing forward relevant categories, briefs, and budget opportunities.
Pitch WHS Media’s retail media proposition to brands and agencies, tailoring solutions to advertiser objectives.
Translate client goals into relevant media solutions across in‑store, digital, and experiential formats.
Support proposal development, pricing, and deal structuring in partnership with WHS Media.
Build and maintain strong day‑to‑day relationships with junior‑to‑mid‑level agency and brand contacts.
Internal collaboration & partner alignment
Work closely with the Head of Agency to ensure activity aligns with broader agency partnership strategies.
Partner with WHS Media across strategy, insights, and activation to ensure high‑quality proposals and smooth campaign delivery.
Share market feedback and insights to inform WHS Media’s commercial strategy and product roadmap.
Market & category development
Develop a strong understanding of the advertiser landscape and emerging brand categories.
Stay informed on broader media, brand, and agency trends that could unlock new sources of incremental spend.
Support the creation of case studies and success stories to strengthen future pitches.
Qualifications & experience
2–3 years’ experience in media sales, media partnerships, or a commercial client‑facing role.
Exposure to agency and/or brand‑direct sales environments.
Strong understanding of media planning fundamentals and advertiser objectives.
Demonstrated ability to prospect, pitch, and close media deals.
Confident communicator with strong presentation and relationship‑building skills.
Highly organized, proactive, and comfortable working in a fast‑paced, evolving environment.
Experience selling digital, OOH, retail media, or brand‑led media solutions preferred but not essential.
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Employed by WHSmith and working as part of the WHS Media team, this role focuses on identifying, pitching, and converting media spend from categories such as technology, travel, entertainment, financial services, automotive, and other relevant non-endemic brands that benefit from access to WHSmith’s travel retail audiences.
This role is responsible for net‑new business acquisition. Compensation includes performance‑based incentive tied directly to revenue delivery.
The role works closely with the Head of Agency for WHS Media and collaborates day‑to‑day with WHS Media’s commercial, strategy, and activation teams. This is a hands‑on sales role suited to someone with 2–3 years of media sales experience who is ready to take ownership of a defined revenue stream within a fast‑growing retail media business.
Key responsibilities Revenue growth
Own the identification and development of advertising opportunities across brand‑direct and agency‑led accounts.
Build and manage a healthy pipeline of advertisers aligned to WHSmith’s audiences and travel retail environments.
Proactively identify, cold outreach, and secure meetings with net‑new advertisers.
Deliver against individual revenue targets focused on incremental, non‑trade media investment.
Support the Head of Agency in agency conversations by bringing forward relevant categories, briefs, and budget opportunities.
Pitch WHS Media’s retail media proposition to brands and agencies, tailoring solutions to advertiser objectives.
Translate client goals into relevant media solutions across in‑store, digital, and experiential formats.
Support proposal development, pricing, and deal structuring in partnership with WHS Media.
Build and maintain strong day‑to‑day relationships with junior‑to‑mid‑level agency and brand contacts.
Internal collaboration & partner alignment
Work closely with the Head of Agency to ensure activity aligns with broader agency partnership strategies.
Partner with WHS Media across strategy, insights, and activation to ensure high‑quality proposals and smooth campaign delivery.
Share market feedback and insights to inform WHS Media’s commercial strategy and product roadmap.
Market & category development
Develop a strong understanding of the advertiser landscape and emerging brand categories.
Stay informed on broader media, brand, and agency trends that could unlock new sources of incremental spend.
Support the creation of case studies and success stories to strengthen future pitches.
Qualifications & experience
2–3 years’ experience in media sales, media partnerships, or a commercial client‑facing role.
Exposure to agency and/or brand‑direct sales environments.
Strong understanding of media planning fundamentals and advertiser objectives.
Demonstrated ability to prospect, pitch, and close media deals.
Confident communicator with strong presentation and relationship‑building skills.
Highly organized, proactive, and comfortable working in a fast‑paced, evolving environment.
Experience selling digital, OOH, retail media, or brand‑led media solutions preferred but not essential.
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