Trade Marketing Specialist, Global OPI
Wella Company, Calabasas, CA, United States
Position Title:
Trade Marketing Specialist, Global OPI
Function: Marketing
Location: CA, US
Work Arrangement: Hybrid
Description: GLOBAL TRADE MARKETING SPECIALIST OPI
Location:
Calabasas, CA (Hybrid- 3 days in office, 2 days work-from-home)
Reports to:
Director, Global Trade Marketing OPI
ABOUT THE WELLA COMPANY Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com
ROLE OVERVIEW The Global Trade Marketing Specialist plays a critical role in supporting OPI's end-to-end go-to-market excellence across regions and channels. This role ensures flawless deployment of global initiatives, high-quality market communication, disciplined project tracking, and consistent global-to-local alignment. The Specialist acts as the operational backbone of the Trade Marketing function: managing tools, timelines, trackers, and communication flows to help markets execute with excellence and drive commercial performance.
This role is ideal for a highly organized, detail-driven, and proactive marketer who thrives in a fast-paced, cross-functional environment and is passionate about the beauty industry.
KEY RESPONSIBILITIES 1. Administrative & Coordination Support
Manage distribution lists, sample requests, and general administrative needs from markets
Ensure accessibility and consistent organization of shared folders, digital content, and internal sites
Support ongoing operational needs of the Global Trade Marketing & Marketing teams
2. Deployment & FFU (Fit-For-Use) Support
Coordinate all global deployment processes end-to-end, including recordings, toolkits, file sharing, and asset distribution
Manage FFU feedback loops: track responses, compile inputs, identify gaps, and ensure follow-ups and timelines are met
Support accurate, timely, and complete dissemination of global content to regions
3. Market Communication
Draft and circulate regular global bulletins, updates, and initiative communications to markets
Ensure timely follow-up on requests from regions and maintain clarity and alignment of all shared materials
Support communication between global and local teams to reinforce consistency and accuracy
4. Toolbox & Content Management (Trade Marketing Content Only)
Maintain and update the Trade Marketing Shared Folder, including GTM frameworks, 5P overviews, assortment updates, initiative guidance, Concept Sell decks, etc
Organize and summarize Trade Marketing content in, including Visual Merchandising elements, and initiative summaries specific to Pro and Retail Channels for all Global launch decks
Manage a centralized library of global marketing materials to support go-to-market execution in all regions.
5. Initiative Tracking, Reporting & Insights
Track global business performance and help identify key drivers, risks, or opportunities
Track initiative performance against KPIs and benchmarks, translate findings into clear insights, and prepare presentations for internal reviews with senior leadership
Maintain and update the Initiative Tracker, ensuring regional visibility and timely communication of changes
Track forecast submissions from markets, ensuring accuracy, completeness, and on-time delivery
Create and maintain tracking reports and databases related to pricing, promotions, and base-business activity
6. Cross-Functional Collaboration
Attend weekly cross-functional initiative meetings and relay key actions, updates, or gaps to the trade marketing team and leadership
Act as a liaison between markets and the global team to ensure a smooth flow of information and alignment on execution
Coordinate closely with Global Marketing Managers to maintain accurate product information, pricing, timelines, and launch calendars across markets and channels
Partner with the Global CCI Team to gather data and reporting needed for trade marketing analysis and market/channel evaluations
Provide support and deliverables for internal meetings, reviews, and leadership sessions
7. Project & Process Management
Lead small to mid-sized projects from kick-off through completion, ensuring clarity of roles, timelines, and deliverables
Anticipate barriers and proactively problem-solve to protect timelines and priorities
Serve as secondary point of contact for internal teams requesting updates or initiating work with Marketing
Support continuous improvement in trade marketing processes, documentation, and organizational efficiency
QUALIFICATIONS
Bachelor's degree (Business Administration, Marketing or similar discipline)
2-4+ years of experience in Trade Marketing, Marketing, Commercial, or related roles (beauty or FMCG a strong plus)
Strong organizational skills, attention to detail, and ability to manage multiple workstreams simultaneously
High proficiency in PowerPoint, Excel, digital asset management, and project management tools
Excellent written and verbal communication skills; experience consolidating information for global stakeholders preferred
Ability to work cross-functionally with agility, professionalism, and a solutions-oriented mindset
A passion for the beauty category and consumer-centric marketing
SUCCESS MEASURES
Flawless on-time co-ordination & deployment of global initiatives
High-quality, timely communication with regions
Well-maintained and up-to-date toolboxes, trackers, and content libraries
Strong cross-functional integration and improved global-to-local alignment
Clear, actionable insights and improved visibility on initiative performance and market needs
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $60,000-$70,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
NOTICES All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate's application.
Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
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Function: Marketing
Location: CA, US
Work Arrangement: Hybrid
Description: GLOBAL TRADE MARKETING SPECIALIST OPI
Location:
Calabasas, CA (Hybrid- 3 days in office, 2 days work-from-home)
Reports to:
Director, Global Trade Marketing OPI
ABOUT THE WELLA COMPANY Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit www.wellacompany.com
ROLE OVERVIEW The Global Trade Marketing Specialist plays a critical role in supporting OPI's end-to-end go-to-market excellence across regions and channels. This role ensures flawless deployment of global initiatives, high-quality market communication, disciplined project tracking, and consistent global-to-local alignment. The Specialist acts as the operational backbone of the Trade Marketing function: managing tools, timelines, trackers, and communication flows to help markets execute with excellence and drive commercial performance.
This role is ideal for a highly organized, detail-driven, and proactive marketer who thrives in a fast-paced, cross-functional environment and is passionate about the beauty industry.
KEY RESPONSIBILITIES 1. Administrative & Coordination Support
Manage distribution lists, sample requests, and general administrative needs from markets
Ensure accessibility and consistent organization of shared folders, digital content, and internal sites
Support ongoing operational needs of the Global Trade Marketing & Marketing teams
2. Deployment & FFU (Fit-For-Use) Support
Coordinate all global deployment processes end-to-end, including recordings, toolkits, file sharing, and asset distribution
Manage FFU feedback loops: track responses, compile inputs, identify gaps, and ensure follow-ups and timelines are met
Support accurate, timely, and complete dissemination of global content to regions
3. Market Communication
Draft and circulate regular global bulletins, updates, and initiative communications to markets
Ensure timely follow-up on requests from regions and maintain clarity and alignment of all shared materials
Support communication between global and local teams to reinforce consistency and accuracy
4. Toolbox & Content Management (Trade Marketing Content Only)
Maintain and update the Trade Marketing Shared Folder, including GTM frameworks, 5P overviews, assortment updates, initiative guidance, Concept Sell decks, etc
Organize and summarize Trade Marketing content in, including Visual Merchandising elements, and initiative summaries specific to Pro and Retail Channels for all Global launch decks
Manage a centralized library of global marketing materials to support go-to-market execution in all regions.
5. Initiative Tracking, Reporting & Insights
Track global business performance and help identify key drivers, risks, or opportunities
Track initiative performance against KPIs and benchmarks, translate findings into clear insights, and prepare presentations for internal reviews with senior leadership
Maintain and update the Initiative Tracker, ensuring regional visibility and timely communication of changes
Track forecast submissions from markets, ensuring accuracy, completeness, and on-time delivery
Create and maintain tracking reports and databases related to pricing, promotions, and base-business activity
6. Cross-Functional Collaboration
Attend weekly cross-functional initiative meetings and relay key actions, updates, or gaps to the trade marketing team and leadership
Act as a liaison between markets and the global team to ensure a smooth flow of information and alignment on execution
Coordinate closely with Global Marketing Managers to maintain accurate product information, pricing, timelines, and launch calendars across markets and channels
Partner with the Global CCI Team to gather data and reporting needed for trade marketing analysis and market/channel evaluations
Provide support and deliverables for internal meetings, reviews, and leadership sessions
7. Project & Process Management
Lead small to mid-sized projects from kick-off through completion, ensuring clarity of roles, timelines, and deliverables
Anticipate barriers and proactively problem-solve to protect timelines and priorities
Serve as secondary point of contact for internal teams requesting updates or initiating work with Marketing
Support continuous improvement in trade marketing processes, documentation, and organizational efficiency
QUALIFICATIONS
Bachelor's degree (Business Administration, Marketing or similar discipline)
2-4+ years of experience in Trade Marketing, Marketing, Commercial, or related roles (beauty or FMCG a strong plus)
Strong organizational skills, attention to detail, and ability to manage multiple workstreams simultaneously
High proficiency in PowerPoint, Excel, digital asset management, and project management tools
Excellent written and verbal communication skills; experience consolidating information for global stakeholders preferred
Ability to work cross-functionally with agility, professionalism, and a solutions-oriented mindset
A passion for the beauty category and consumer-centric marketing
SUCCESS MEASURES
Flawless on-time co-ordination & deployment of global initiatives
High-quality, timely communication with regions
Well-maintained and up-to-date toolboxes, trackers, and content libraries
Strong cross-functional integration and improved global-to-local alignment
Clear, actionable insights and improved visibility on initiative performance and market needs
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $60,000-$70,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
NOTICES All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate's application.
Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
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