Brand Activation Manager
Advantage Solutions, Boston, MA, United States
Brand Activation Manager
Job Locations: Boston, MA, 02101, US
Position Type: Full Time
Salary: USD $68,640.00 - $78,000.00 per year
Summary Join the world-renowned Anheuser‑Busch family. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast‑growing company driven by groundbreaking ideas and an innovative culture.
Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
Establish and maintain strong relationships with key accounts and the local wholesaler.
Sell brand programming to key accounts.
Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
Local asset management – ensuring Brand Ambassadors are equipped with merchandise and materials needed to execute sampling events.
Responsible for activation recaps, metrics, and overall event success.
Manage local budget and budget reporting/reconciliation.
Perform pre‑calls and checklists in preparation for sampling events.
Monitor event execution while ensuring all key brand KPIs are achieved.
Submit program deliverables accurately and on time each week, including expense reporting, weekly recaps, BA survey audits, timesheet approvals, etc.
Maintain knowledge of local nightlife/events and local alcohol beverage laws.
Assist in the analysis of sales and market/territory data to provide consultation and/or correction for under-performing accounts.
Responsible for managing events in person.
Team Management:
Recruit, train, schedule, and oversee weekly event execution and reporting.
Ensure Brand Ambassadors are equipped with merchandise and materials.
Travel in market for BA development, activation audits, and performance reviews.
Performance manage Brand Ambassadors, providing direction, guidance, and support.
Develop employees for career advancement and succession planning.
Field Operations Management:
Build professional relationships with wholesalers and client field management teams.
Use reports and presentations to highlight success or improvement areas.
Collaborate with support and agency operations teams for report development, event execution, financial control, and coverage model execution/revisions.
Conduct weekly conference calls with DM to communicate program updates and strategic priorities.
Manage budget for assigned geographic area to maximize revenue and profit while ensuring a safe work environment.
Client Relationship:
Maintain consistency and a highly visible presence in designated accounts.
Teamwork/Dynamics:
Communicate daily/weekly with BAs via WhatsApp.
Conduct weekly conference calls with local team to communicate program updates.
Supervisory Responsibilities:
Direct Reports: hire, retain, train, coach, guide, direct, and develop direct reports.
Indirect Reports: delegate work of others and provide guidance, direction, and mentoring.
Travel and/or Driving Requirements:
Travel up to 50% and driving are essential duties.
Qualifications
Must be of legal drinking age (21+).
2 years of beverage company and/or distributor experience.
Driving is essential; must maintain a valid/current driver's license.
Must have access to reliable transportation.
Access to a computer with Microsoft Office and home internet access.
Proficient in Excel and PowerPoint.
Personal smartphone for communication and reporting while in the field.
Available to work 40+ hours per week, including nights and weekends.
Prior event production experience and management of Brand Ambassador teams.
Must be able to lift 40 lbs.
Must be able to travel for mandatory training at program launch.
Excellent written and verbal communication skills.
Professional demeanor and strong work ethic.
Strong leadership and communication skills.
Organizational skills to meet weekly deadlines.
Live in the market for the full duration of the program.
Bachelor's Degree (Required).
2–4 years of experience in related field or area.
Experience in the alcohol or beverage industry preferred.
Experience in agency, retail, CPG or CE environment.
Team player; works collaboratively with others.
Able to work in a fast‑paced, results‑driven environment.
Able to embrace ambiguity, change, and innovative ideas.
Ability to communicate effectively and tailor messaging to the audience.
Ability to work independently while managing multiple tasks and deadlines.
Proven success in execution and evaluation of sampling programs.
Experience with recruiting, interviewing, and training Brand Ambassadors.
Experience creating weekly schedules with specific parameters for execution.
Experience approving team events, recaps, and payroll systems.
What We Offer
Competitive salary.
Monthly auto & tech stipend.
In‑person training.
Opportunity for bonus and recognition.
Training and Career Development with Advantage.
Opportunity to represent innovative and fast‑growing brands.
Opportunity for professional development and career advancement within Anheuser‑Busch.
Equal Opportunity The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
Job will remain open until filled.
#J-18808-Ljbffr
Position Type: Full Time
Salary: USD $68,640.00 - $78,000.00 per year
Summary Join the world-renowned Anheuser‑Busch family. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast‑growing company driven by groundbreaking ideas and an innovative culture.
Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
Establish and maintain strong relationships with key accounts and the local wholesaler.
Sell brand programming to key accounts.
Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
Local asset management – ensuring Brand Ambassadors are equipped with merchandise and materials needed to execute sampling events.
Responsible for activation recaps, metrics, and overall event success.
Manage local budget and budget reporting/reconciliation.
Perform pre‑calls and checklists in preparation for sampling events.
Monitor event execution while ensuring all key brand KPIs are achieved.
Submit program deliverables accurately and on time each week, including expense reporting, weekly recaps, BA survey audits, timesheet approvals, etc.
Maintain knowledge of local nightlife/events and local alcohol beverage laws.
Assist in the analysis of sales and market/territory data to provide consultation and/or correction for under-performing accounts.
Responsible for managing events in person.
Team Management:
Recruit, train, schedule, and oversee weekly event execution and reporting.
Ensure Brand Ambassadors are equipped with merchandise and materials.
Travel in market for BA development, activation audits, and performance reviews.
Performance manage Brand Ambassadors, providing direction, guidance, and support.
Develop employees for career advancement and succession planning.
Field Operations Management:
Build professional relationships with wholesalers and client field management teams.
Use reports and presentations to highlight success or improvement areas.
Collaborate with support and agency operations teams for report development, event execution, financial control, and coverage model execution/revisions.
Conduct weekly conference calls with DM to communicate program updates and strategic priorities.
Manage budget for assigned geographic area to maximize revenue and profit while ensuring a safe work environment.
Client Relationship:
Maintain consistency and a highly visible presence in designated accounts.
Teamwork/Dynamics:
Communicate daily/weekly with BAs via WhatsApp.
Conduct weekly conference calls with local team to communicate program updates.
Supervisory Responsibilities:
Direct Reports: hire, retain, train, coach, guide, direct, and develop direct reports.
Indirect Reports: delegate work of others and provide guidance, direction, and mentoring.
Travel and/or Driving Requirements:
Travel up to 50% and driving are essential duties.
Qualifications
Must be of legal drinking age (21+).
2 years of beverage company and/or distributor experience.
Driving is essential; must maintain a valid/current driver's license.
Must have access to reliable transportation.
Access to a computer with Microsoft Office and home internet access.
Proficient in Excel and PowerPoint.
Personal smartphone for communication and reporting while in the field.
Available to work 40+ hours per week, including nights and weekends.
Prior event production experience and management of Brand Ambassador teams.
Must be able to lift 40 lbs.
Must be able to travel for mandatory training at program launch.
Excellent written and verbal communication skills.
Professional demeanor and strong work ethic.
Strong leadership and communication skills.
Organizational skills to meet weekly deadlines.
Live in the market for the full duration of the program.
Bachelor's Degree (Required).
2–4 years of experience in related field or area.
Experience in the alcohol or beverage industry preferred.
Experience in agency, retail, CPG or CE environment.
Team player; works collaboratively with others.
Able to work in a fast‑paced, results‑driven environment.
Able to embrace ambiguity, change, and innovative ideas.
Ability to communicate effectively and tailor messaging to the audience.
Ability to work independently while managing multiple tasks and deadlines.
Proven success in execution and evaluation of sampling programs.
Experience with recruiting, interviewing, and training Brand Ambassadors.
Experience creating weekly schedules with specific parameters for execution.
Experience approving team events, recaps, and payroll systems.
What We Offer
Competitive salary.
Monthly auto & tech stipend.
In‑person training.
Opportunity for bonus and recognition.
Training and Career Development with Advantage.
Opportunity to represent innovative and fast‑growing brands.
Opportunity for professional development and career advancement within Anheuser‑Busch.
Equal Opportunity The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
Job will remain open until filled.
#J-18808-Ljbffr