Marketing Specialist
First American, Santa Rosa, CA, United States
Who We Are
Join a team that puts its People First! As a member of First American's family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people‑first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best‑places‑to‑work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.
What We Do First American Home Warranty is seeking a detail‑oriented, data‑driven Marketing Specialist to support our Affiliate Marketing program. This role focuses on the day‑to‑day execution, monitoring, and reporting of affiliate‑generated leads, ensuring campaigns run efficiently, within budget, and in alignment with company standards. This position works closely with affiliate managers to support partner communication, track performance, assist with reporting, and help maintain accurate documentation across platforms. This is an excellent opportunity for someone who is interested in performance marketing, lead generation, and affiliate partnerships.
Here's How You'll Contribute
Assist in managing relationships with affiliate partners, including email list owners and media buyers
Support onboarding, set up, and documentation of new affiliate partners
Help maintain clear communication regarding caps, budgets, and performance expectations
Monitor daily affiliate lead volume, pacing, and performance metrics
Track spend against approved budgets and flag discrepancies
Assist with reporting using platforms such as
Everflow, Invoca, Power BI, Google Sheets, and Microsoft Excel
Support review of incoming leads to ensure alignment with quality and compliance standards
Coordinate with internal teams (sales, operations, compliance) to resolve questions or discrepancies
Maintain organized records of partner communications, performance notes, and reporting
Assist in preparing performance summaries and internal updates
Support process improvements that increase efficiency and reporting accuracy
Collect and maintain archive of ad and landing page creative and links used by partners for compliance purposes
What You'll Bring
2+ years of experience in direct to consumer marketing, digital marketing, affiliate marketing, or a related field
Proficiency in
Microsoft Office Suite (especially Excel)
Experience or familiarity with
Everflow, Invoca, and Google tools (Sheets, Docs, basic analytics)
Strong attention to detail and comfort working with numbers and performance data
Clear written and verbal communication skills
Highly organized with the ability to manage multiple tasks and deadlines
Self‑motivated and eager to learn in a performance‑driven environment
Bachelor's degree in marketing, business, or related field preferred
What Success Looks Like
Accurate and timely tracking of affiliate lead performance
Clear documentation and organized reporting
Proactive identification of performance issues
Reliable support for affiliate managers
Strong collaboration across internal teams
Pay Range: $64,300.00 - $85,700.00 Annually. This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job‑related knowledge, skills, experience, business requirements and geographic location.
Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County.
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer‑imposed criminal history requirements.
What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace for all. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
#J-18808-Ljbffr
What We Do First American Home Warranty is seeking a detail‑oriented, data‑driven Marketing Specialist to support our Affiliate Marketing program. This role focuses on the day‑to‑day execution, monitoring, and reporting of affiliate‑generated leads, ensuring campaigns run efficiently, within budget, and in alignment with company standards. This position works closely with affiliate managers to support partner communication, track performance, assist with reporting, and help maintain accurate documentation across platforms. This is an excellent opportunity for someone who is interested in performance marketing, lead generation, and affiliate partnerships.
Here's How You'll Contribute
Assist in managing relationships with affiliate partners, including email list owners and media buyers
Support onboarding, set up, and documentation of new affiliate partners
Help maintain clear communication regarding caps, budgets, and performance expectations
Monitor daily affiliate lead volume, pacing, and performance metrics
Track spend against approved budgets and flag discrepancies
Assist with reporting using platforms such as
Everflow, Invoca, Power BI, Google Sheets, and Microsoft Excel
Support review of incoming leads to ensure alignment with quality and compliance standards
Coordinate with internal teams (sales, operations, compliance) to resolve questions or discrepancies
Maintain organized records of partner communications, performance notes, and reporting
Assist in preparing performance summaries and internal updates
Support process improvements that increase efficiency and reporting accuracy
Collect and maintain archive of ad and landing page creative and links used by partners for compliance purposes
What You'll Bring
2+ years of experience in direct to consumer marketing, digital marketing, affiliate marketing, or a related field
Proficiency in
Microsoft Office Suite (especially Excel)
Experience or familiarity with
Everflow, Invoca, and Google tools (Sheets, Docs, basic analytics)
Strong attention to detail and comfort working with numbers and performance data
Clear written and verbal communication skills
Highly organized with the ability to manage multiple tasks and deadlines
Self‑motivated and eager to learn in a performance‑driven environment
Bachelor's degree in marketing, business, or related field preferred
What Success Looks Like
Accurate and timely tracking of affiliate lead performance
Clear documentation and organized reporting
Proactive identification of performance issues
Reliable support for affiliate managers
Strong collaboration across internal teams
Pay Range: $64,300.00 - $85,700.00 Annually. This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job‑related knowledge, skills, experience, business requirements and geographic location.
Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County.
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer‑imposed criminal history requirements.
What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace for all. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
#J-18808-Ljbffr