Digital Marketing Manager
Mirakl, Boston, MA, United States
About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
About Mirakl Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. In July 2025, Mirakl launched Mirakl Nexus, the first neutral infrastructure designed for agentic commerce. Built on Mirakl's 13 years of expertise and innovation, and powered by an ecosystem of more than 100,000 sellers, Mirakl Nexus connects merchants and AI agents to automate product discovery, payments, and after‑sales service. Mirakl's teams collaborate every day to shape the roadmap for our SaaS solutions, proactively supporting our customers and users and continuously improving our platform across new features, scalability, security, and usability. For more information, visit www.mirakl.com. Our teams work together daily to develop the roadmap for our SaaS solutions while addressing the issues faced by our customers and users, tackling a range of challenges related to new features, scalability, security, and usability.
Mirakl in Numbers
️ Founded in 2012 | Member of French Tech Next40
750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo
450+ B2C and B2B clients across 40+ countries (Airbus, Toyota Material Handling, Galeries Lafayette, Carrefour, Decathlon, Maisons du Monde, Leroy Merlin, H&M, Sonepar)
Series E funding: $555M | Valuation: $3.5B+
Over 2025, Mirakl was recognized: Add all the labels we received – See what life at Mirakl looks like: [LinkedIn] [Welcome to the Jungle]
Our Values Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.
Our 5 values guide how we collaborate:
Work Hard Together:
Teamwork and collaboration are the foundation of our success
Get Things Done:
We prioritize action and efficiency for impactful results
Go Above & Beyond:
We tackle challenges proactively and always aim for excellence
Succeed Through Expertise:
Knowledge sharing and continuous learning are core to our culture
Satisfy & Empower Clients:
We're committed to our clients' success
Your Impact We are seeking a proactive and energetic digital marketing expert to drive the development of multi‑channel digital campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account‑based marketing strategies. This role reports to the Senior Manager of Growth Marketing and is hybrid at our Boston, MA, office.
What you will do at Mirakl
Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
Build, launch, and manage multi‑channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep‑dive performance analysis and data‑driven recommendations to optimize ad spend
Partner cross‑functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
What Mirakl is looking for in a candidate
Bachelor's Degree in marketing, communications, or related field
5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
Proven success in marketing programs and project management
Ability to work in a fast‑paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of marketing automation, CRM, and advertising platforms
Hubspot, Salesforce, & 6Sense experience a plus
Canva, video editing tool, or other creative experience a plus
Experience with marketing reporting
Proven history of using AI to optimize and launch campaigns
Ability to travel when necessary; Periodic international travel required (Paris)
Compensation Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive (e.g., bonus or commission) tied to the role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.
Pay Range: $105,000—$123,000 USD
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a global leader powering digital transformation for 450+ of the world's most innovative retailers and B2B organizations.
AI Hiring We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.
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About Mirakl Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. In July 2025, Mirakl launched Mirakl Nexus, the first neutral infrastructure designed for agentic commerce. Built on Mirakl's 13 years of expertise and innovation, and powered by an ecosystem of more than 100,000 sellers, Mirakl Nexus connects merchants and AI agents to automate product discovery, payments, and after‑sales service. Mirakl's teams collaborate every day to shape the roadmap for our SaaS solutions, proactively supporting our customers and users and continuously improving our platform across new features, scalability, security, and usability. For more information, visit www.mirakl.com. Our teams work together daily to develop the roadmap for our SaaS solutions while addressing the issues faced by our customers and users, tackling a range of challenges related to new features, scalability, security, and usability.
Mirakl in Numbers
️ Founded in 2012 | Member of French Tech Next40
750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo
450+ B2C and B2B clients across 40+ countries (Airbus, Toyota Material Handling, Galeries Lafayette, Carrefour, Decathlon, Maisons du Monde, Leroy Merlin, H&M, Sonepar)
Series E funding: $555M | Valuation: $3.5B+
Over 2025, Mirakl was recognized: Add all the labels we received – See what life at Mirakl looks like: [LinkedIn] [Welcome to the Jungle]
Our Values Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.
Our 5 values guide how we collaborate:
Work Hard Together:
Teamwork and collaboration are the foundation of our success
Get Things Done:
We prioritize action and efficiency for impactful results
Go Above & Beyond:
We tackle challenges proactively and always aim for excellence
Succeed Through Expertise:
Knowledge sharing and continuous learning are core to our culture
Satisfy & Empower Clients:
We're committed to our clients' success
Your Impact We are seeking a proactive and energetic digital marketing expert to drive the development of multi‑channel digital campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B SaaS marketing across channels and exposure to account‑based marketing strategies. This role reports to the Senior Manager of Growth Marketing and is hybrid at our Boston, MA, office.
What you will do at Mirakl
Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
Build, launch, and manage multi‑channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep‑dive performance analysis and data‑driven recommendations to optimize ad spend
Partner cross‑functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution
Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
What Mirakl is looking for in a candidate
Bachelor's Degree in marketing, communications, or related field
5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
Proven success in marketing programs and project management
Ability to work in a fast‑paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of marketing automation, CRM, and advertising platforms
Hubspot, Salesforce, & 6Sense experience a plus
Canva, video editing tool, or other creative experience a plus
Experience with marketing reporting
Proven history of using AI to optimize and launch campaigns
Ability to travel when necessary; Periodic international travel required (Paris)
Compensation Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive (e.g., bonus or commission) tied to the role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.
Pay Range: $105,000—$123,000 USD
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a global leader powering digital transformation for 450+ of the world's most innovative retailers and B2B organizations.
AI Hiring We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.
#J-18808-Ljbffr