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Manager, Menu Strategy & Category Management

7 Brew Coffee, Springdale, AR, United States


7 Brew is a rapidly expanding drive through beverage experience with over 600+ locations across 38 states in the US. We are one of the fastest-growing QSR brands in the world, with plans to open more domestic locations in 2026.

We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow.

Our mission is to cultivate kindness one tasty drink at a time.

The Manager of Menu Strategy & Category Management plays a key role in advancing 7 Brew’s mission to cultivate kindness by creating a positive experience. This position leads the development and execution of menu & category strategies to fuel brand growth, increase guest satisfaction, and enable operational excellence.

As the leader of the Category Management function within the greater Innovation & Category Management group, the Manager brings category strategy and menu planning to life in service to 7 Brew’s growth objectives.

Strategic Category & Menu Management

Develop and implement comprehensive category strategies that meet business goals and enhance guest and Brewista experiences.

Collaborate with Marketing, Operations, Supply Chain, and Finance to ensure alignment with brand vision and operational capabilities.

Assess emerging category opportunities in beverages, flavors, ingredients, and consumer experiences to inform the innovation pipeline.

Support the evaluation and optimization of product performance across the full menu lifecycle, including launches, limited-time offers (LTOs), and ongoing items.

Collaborate with Finance and Supply Chain to assess category mix, menu complexity, and profitability.

Develop pricing strategy and product tiering to ensure 7 Brew continues to lead in menu development and product differentiation.

Manage menu features & rollout schedule in coordination with all current and future vehicles.

Stand- and Field- touchpoints to ensure menu execution matches category priority and strategic vision.

Develop new menu touchpoints that tell 7 Brew’s category and menu stories to current and future guests

Owns Nutrition Management tool, ensuring consumer communication clarity in keeping with best practices and 7 Brew brand standards.

Market & Consumer Insights Integration

Partner with 7 Brew’s Insights team to translate data, trends, and guest feedback into actionable category strategies.

Conduct competitive and trend analyses to assess whitespace opportunities.

Support and assist innovation development in service to category growth plans.

Culture & Capability Building

Model 7 Brew’s values of positivity, collaboration, and curiosity in every project.

Actively contribute to a culture of experimentation—testing fast, learning fast, and iterating based on data and feedback.

Participate in developing best practices, toolkits, and documentation that will form the foundation of a scaled Category Management organization.

MUST-HAVE INGREDIENTS... Education

Bachelor’s degree required; concentration in Business Management, Marketing, or a related field preferred.

Experience:

3-5 years of experience in category management, menu strategy, marketing, or operations within food & beverage, CPG, or QSR environments.

Experience coordinating cross-functional projects from ideation through commercialization.

Ability to lead and grow a team.

Skills & Attributes

Strategic Thinking: Ability to translate consumer insights and brand strategy into actionable menu development opportunities.

Business Acumen: Awareness of cost, margin, and operational considerations in category and product decisions.

Project Management: Organized and detail-oriented with strong follow-through and ability to manage multiple priorities.

Collaborative Leadership: Effective at influencing without authority across functions.

Adaptability: Thrives in a fast-moving, entrepreneurial environment; comfortable with ambiguity.

Performance Metrics

Timely delivery of category and menu projects.

Quality and clarity of category analyses leading to disproportionate growth for 7 Brew and its franchisees.

Demonstrated collaboration and positive feedback from cross-functional partners.

Cultural Fit

7 Brew’s Innovation team is entrepreneurial, fast, and fun — we test, taste, and iterate constantly. The ideal candidate is curious, collaborative, and loves turning “what if?” into “why not?”

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