Growth Product Manager-B2B
RemotePass, New Bremen, OH, United States
About RemotePass
RemotePass is a global fintech and workforce management platform that helps companies hire, manage, and pay distributed teams in compliance with local regulations across multiple countries. We work with fast-growing startups and scaleups, partnering closely with founders, executives, and investors to support international growth.
We are Backed by world class regional & international investors; 212VC, BECO Capital, Wamda Capital, Khawarizmi VC, Wealth Well and Plug & Play.
We’re looking for a Growth Product Manager to own SEO and Paid Landing Pages end-to-end – from strategy and ICP definition to experimentation, optimization, and revenue impact. This role sits at the intersection of SEO, CRO, paid acquisition, content, brand, and product thinking. You will transform traffic into qualified pipeline by building scalable SEO foundations, optimizing high-intent landing pages, and launching ICP-driven experiences aligned with search intent and enterprise buying journeys.
This is a highly hands‑on role for someone who:
Thinks in hypotheses and experiments
Understands complex B2B funnels (especially enterprise)
Cares about revenue, not vanity metrics
Can turn insight into shipped improvements quickly
The Role
Strategy & Ownership: Own SEO and Paid Landing Pages end-to-end, including positioning, messaging, structure, UX, and conversion flows
Conversion Rate Optimization (CRO): Continuously improve CVR through structured experimentation (A/B and multivariate tests) across messaging, layouts, CTAs, forms, and flows
SEO Excellence: Lead on-page SEO strategy, including auditing and improving internal linking, metadata, schema, and content intent. Partner with Content and Engineering for scalable implementation
ICP‑Driven Approach: Define and launch new pages based on Ideal Customer Profile (ICP), addressing enterprise‑specific needs, and aligning with search intent, funnel stage, and buying committee personas
Data & Analytics: Identify friction and drop‑offs using quantitative analytics tools like GA4 and Hotjar, and qualitative user insights. Prioritize pages and experiments based on revenue potential and pipeline impact
Cross‑Functional Collaboration: Partner with Paid Media to maximize Quality Score and post‑click conversion, and work with Engineering, Design, SEO, Content, and Data teams
Requirements
6-8+ years in Product, Growth, or Conversion roles in B2B environments
Proven experience owning SEO‑driven acquisition and Paid Landing Pages
Demonstrated success improving conversion rates, demo requests, pipeline, and revenue
Strong experience optimizing websites and landing pages for enterprise clients, understanding long sales cycles and multi‑stakeholder buying journeys
Experience in HR Tech or B2B SaaS is a strong plus
Thinks in problems, hypotheses, experiments, and measurable outcomes
Deep understanding of full‑funnel B2B acquisition
Balances user value with business objectives
Highly ownership‑driven and execution‑oriented
Comfortable working cross‑functionally with Engineering, Design, Paid Media, SEO, Content, and Data
Strong understanding of: On‑page SEO fundamentals
Technical SEO basics
Search intent mapping
Internal linking strategy
Strong CRO and experimentation expertise
Hands‑on experience with: Google Analytics (GA4)
Hubspot Dashboards & Reports
Hotjar (or similar tools)
SEMrush / Ahrefs
A/B testing platforms (Optimizely, VWO, etc.)
Comfortable collaborating with Engineering (HTML/CSS understanding required)
Strong prioritization skills based on impact and effort
Benefits
Private Health Insurance
Remote work
Performance Bonus
#J-18808-Ljbffr
We are Backed by world class regional & international investors; 212VC, BECO Capital, Wamda Capital, Khawarizmi VC, Wealth Well and Plug & Play.
We’re looking for a Growth Product Manager to own SEO and Paid Landing Pages end-to-end – from strategy and ICP definition to experimentation, optimization, and revenue impact. This role sits at the intersection of SEO, CRO, paid acquisition, content, brand, and product thinking. You will transform traffic into qualified pipeline by building scalable SEO foundations, optimizing high-intent landing pages, and launching ICP-driven experiences aligned with search intent and enterprise buying journeys.
This is a highly hands‑on role for someone who:
Thinks in hypotheses and experiments
Understands complex B2B funnels (especially enterprise)
Cares about revenue, not vanity metrics
Can turn insight into shipped improvements quickly
The Role
Strategy & Ownership: Own SEO and Paid Landing Pages end-to-end, including positioning, messaging, structure, UX, and conversion flows
Conversion Rate Optimization (CRO): Continuously improve CVR through structured experimentation (A/B and multivariate tests) across messaging, layouts, CTAs, forms, and flows
SEO Excellence: Lead on-page SEO strategy, including auditing and improving internal linking, metadata, schema, and content intent. Partner with Content and Engineering for scalable implementation
ICP‑Driven Approach: Define and launch new pages based on Ideal Customer Profile (ICP), addressing enterprise‑specific needs, and aligning with search intent, funnel stage, and buying committee personas
Data & Analytics: Identify friction and drop‑offs using quantitative analytics tools like GA4 and Hotjar, and qualitative user insights. Prioritize pages and experiments based on revenue potential and pipeline impact
Cross‑Functional Collaboration: Partner with Paid Media to maximize Quality Score and post‑click conversion, and work with Engineering, Design, SEO, Content, and Data teams
Requirements
6-8+ years in Product, Growth, or Conversion roles in B2B environments
Proven experience owning SEO‑driven acquisition and Paid Landing Pages
Demonstrated success improving conversion rates, demo requests, pipeline, and revenue
Strong experience optimizing websites and landing pages for enterprise clients, understanding long sales cycles and multi‑stakeholder buying journeys
Experience in HR Tech or B2B SaaS is a strong plus
Thinks in problems, hypotheses, experiments, and measurable outcomes
Deep understanding of full‑funnel B2B acquisition
Balances user value with business objectives
Highly ownership‑driven and execution‑oriented
Comfortable working cross‑functionally with Engineering, Design, Paid Media, SEO, Content, and Data
Strong understanding of: On‑page SEO fundamentals
Technical SEO basics
Search intent mapping
Internal linking strategy
Strong CRO and experimentation expertise
Hands‑on experience with: Google Analytics (GA4)
Hubspot Dashboards & Reports
Hotjar (or similar tools)
SEMrush / Ahrefs
A/B testing platforms (Optimizely, VWO, etc.)
Comfortable collaborating with Engineering (HTML/CSS understanding required)
Strong prioritization skills based on impact and effort
Benefits
Private Health Insurance
Remote work
Performance Bonus
#J-18808-Ljbffr