Brand Strategist
Matrix MKTG, Atlanta, GA, United States
Matrix MKTG is an award-winning agency known for shaping culturally relevant and engaging brand experiences. We partner with leading lifestyle brands to craft strategic campaigns that drive engagement, loyalty, and impact. Our work spans brand development, digital strategy, content creation, and experiential—bringing ideas to life through compelling storytelling and innovative activation execution.
About the Role
The Brand Strategist is responsible for developing and executing data-driven brand strategies for experiential activations and integrated marketing campaigns. This role plays a critical part in shaping brand positioning, storytelling, and customer engagement—driving brand loyalty, recognition, and resonance with target audiences across multiple channels. You’ll partner closely with creative, marketing, and client teams to bring insight-led strategies to life in a fast-paced, collaborative agency environment. Work Environment
Hybrid (Monday, Tuesday, & Wednesday in-office
required ) Key Responsibilities
Develop and implement comprehensive brand strategies that align with business and client objectives Conduct market research to identify trends, customer insights, and competitive opportunities Define brand positioning, value propositions, and messaging frameworks Ensure brand consistency across all channels, touchpoints, and activations Lead brand storytelling efforts, including brand voice, narrative, and experiential execution Perform brand audits, SWOT analyses, and performance evaluations Track and analyze KPIs to measure brand health, awareness, and impact Translate data and insights into actionable recommendations and strategic direction Collaborate with creative teams to develop compelling visual assets and campaigns Present strategies, insights, and performance reports to senior leadership and stakeholders Monitor industry trends, consumer behavior, and emerging technologies Partner cross-functionally with marketing, sales, product, and client teams Develop, maintain, and enforce brand guidelines and standards Qualifications
Education Bachelor’s degree in one of the following (or related field): Marketing Communications Business Administration Experience 5–7 years of experience in brand strategy, brand management, or marketing research Experience working in a fast-paced, dynamic environment (agency experience preferred) Core Skills & Experience
Brand Strategy & Development
Proven ability to build and execute comprehensive brand strategies Strong expertise in brand positioning, messaging, and storytelling Solid understanding of brand architecture and identity systems Market Research & Analytics
Experience conducting qualitative and quantitative research Ability to analyze customer sentiment, trends, and competitive landscapes Familiarity with research methodologies such as surveys, focus groups, and competitive analysis Proficiency in data analysis tools (Excel required; SPSS, Tableau a plus) Data-Driven Decision Making
Ability to translate insights into actionable strategies Experience tracking and reporting on brand KPIs and performance metrics Excellent written, verbal, and presentation skills Ability to clearly communicate complex ideas to internal and external stakeholders Strong collaboration skills with creative, marketing, and client teams Project Management & Technical Skills
Ability to manage multiple projects simultaneously and meet deadlines Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) Experience with CRM systems and marketing automation platforms is a plus Why Join Us?
Work with a diverse portfolio of high-profile lifestyle brands. Be part of an award-winning agency with a strong creative culture. Lead impactful client engagements that contribute directly to brand success. Collaborative and dynamic team environment with opportunities for professional growth. Full-Time Position Benefits: Comprehensive Medical, Dental, Vision, 401k + match, PTO, Holidays and more!
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The Brand Strategist is responsible for developing and executing data-driven brand strategies for experiential activations and integrated marketing campaigns. This role plays a critical part in shaping brand positioning, storytelling, and customer engagement—driving brand loyalty, recognition, and resonance with target audiences across multiple channels. You’ll partner closely with creative, marketing, and client teams to bring insight-led strategies to life in a fast-paced, collaborative agency environment. Work Environment
Hybrid (Monday, Tuesday, & Wednesday in-office
required ) Key Responsibilities
Develop and implement comprehensive brand strategies that align with business and client objectives Conduct market research to identify trends, customer insights, and competitive opportunities Define brand positioning, value propositions, and messaging frameworks Ensure brand consistency across all channels, touchpoints, and activations Lead brand storytelling efforts, including brand voice, narrative, and experiential execution Perform brand audits, SWOT analyses, and performance evaluations Track and analyze KPIs to measure brand health, awareness, and impact Translate data and insights into actionable recommendations and strategic direction Collaborate with creative teams to develop compelling visual assets and campaigns Present strategies, insights, and performance reports to senior leadership and stakeholders Monitor industry trends, consumer behavior, and emerging technologies Partner cross-functionally with marketing, sales, product, and client teams Develop, maintain, and enforce brand guidelines and standards Qualifications
Education Bachelor’s degree in one of the following (or related field): Marketing Communications Business Administration Experience 5–7 years of experience in brand strategy, brand management, or marketing research Experience working in a fast-paced, dynamic environment (agency experience preferred) Core Skills & Experience
Brand Strategy & Development
Proven ability to build and execute comprehensive brand strategies Strong expertise in brand positioning, messaging, and storytelling Solid understanding of brand architecture and identity systems Market Research & Analytics
Experience conducting qualitative and quantitative research Ability to analyze customer sentiment, trends, and competitive landscapes Familiarity with research methodologies such as surveys, focus groups, and competitive analysis Proficiency in data analysis tools (Excel required; SPSS, Tableau a plus) Data-Driven Decision Making
Ability to translate insights into actionable strategies Experience tracking and reporting on brand KPIs and performance metrics Excellent written, verbal, and presentation skills Ability to clearly communicate complex ideas to internal and external stakeholders Strong collaboration skills with creative, marketing, and client teams Project Management & Technical Skills
Ability to manage multiple projects simultaneously and meet deadlines Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) Experience with CRM systems and marketing automation platforms is a plus Why Join Us?
Work with a diverse portfolio of high-profile lifestyle brands. Be part of an award-winning agency with a strong creative culture. Lead impactful client engagements that contribute directly to brand success. Collaborative and dynamic team environment with opportunities for professional growth. Full-Time Position Benefits: Comprehensive Medical, Dental, Vision, 401k + match, PTO, Holidays and more!
#J-18808-Ljbffr