Regional Sales Director, Western US
Bose Professional, California, MO, United States
Company Overview
Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting‑edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Sales Director to join us on our journey. We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.
Position Overview The
Regional Sales Director, Western US
delivers regional revenue performance while elevating the effectiveness of our channel ecosystem. The role leads and develops a high‑performing team that drives predictable growth through strategic partner enablement, direct selling engagement (as needed), and a disciplined operating cadence.
A core element of success is a
Partner‑Growth Business Developer
mindset: making channel partners – rep firms, direct and indirect resellers – measurably stronger by improving win rates, increasing deal velocity, expanding system attachment and margin, and strengthening loyalty to our ecosystem. This includes building a culture of data‑driven execution by leveraging our CRM to run the region – ensuring pipeline quality, forecasting accuracy, and consistent follow‑through – and teaching rep firms and distributors how to use CRM and shared data to improve coverage, prioritization, deal execution, and performance outcomes.
You bring deep knowledge and genuine passion for commercial audio solutions, including background/foreground music, media, and paging systems, while also being fluent in performance audio systems such as live sound reinforcement. You know how to translate system capabilities into customer outcomes across core markets including lodging, retail, restaurant, fitness, higher education, houses of worship, and corporate – and you can coach partners to do the same.
You enjoy owning your region like a mini‑CEO: you’re a strong communicator who is comfortable presenting your region’s business plan, priorities, and needs to the company’s cross‑functional leaders – so they can align resources, remove obstacles, and help accelerate growth in your region. You operate effectively within a hybrid sales organization—collaborating seamlessly across independent rep firms and direct sales resources across the U.S. – and you know when to lean into each motion to maximize coverage, partner performance, and customer outcomes.
The Regional Sales Director partners closely with Sales Engineers, Marketing, Product Management, Operations, and Technical Support to deliver aligned execution and a world‑class customer experience.
Success in this role means consistently:
Delivering
predictable revenue
with strong pipeline coverage, clean qualification, and accurate forecasting
Raising partner performance through coaching, pursuit support, and repeatable enablement that improves outcomes
Winning the right deals while protecting
profitability
through pricing discipline and solution packaging/attach
Running an operating rhythm that improves execution (pipeline reviews, pursuit stand‑ups, QBRs, close plans)
Building and developing a high‑performance team culture with clear expectations and accountability
Leading cross‑functionally with clarity and follow‑through—bringing the right resources to the right deals
Earning trust with customers and partners through visibility, executive communication, and integrity
To drive the outcomes above, this role is expected to allocate time across four core disciplines:
40% — Account & Rep Firm Enablement and Management:
Strengthen top accounts and partner performance through coaching, joint pursuit execution, QBRs, capability building, and improving partner metrics (win rate, velocity, attach, margin).
30% — New Product Introduction and Campaign Execution:
Lead regional adoption of new products and GTM campaigns—aligning reps/resellers, driving enablement, coordinating field activity, and translating messaging into pipeline and wins.
20% — Market Development:
Expand regional opportunity through prospecting, new influencer relationships, vertical growth plays, and uncovering multi‑site or expansion opportunities.
10% — Transaction Management:
Ensure clean execution of quoting, deal registration, order flow, and exception handling—keeping business moving while minimizing time spent on administrative work.
Key Responsibilities
Own the region like a mini‑CEO
by creating and presenting a clear regional business plan (targets, coverage, priorities, risks, and investment needs) to the company’s cross‑functional leaders to unlock resources and accelerate growth.
Rep Firm Enablement (Primary) : Grow and enable
rep firms
by measurably improving
win rate, deal velocity, system attachment, and margin
through a structured partner‑growth cadence (coaching, joint sales calls, pursuit stand‑ups/QBRs, customized Pursuit Kits, and 60–90 day Partner Growth Plans that target specific leverage points).
Direct & Indirect Reseller Enablement:
Grow and enable
direct and indirect resellers
by improving
pipeline conversion, attach, and profitability
through joint account planning, enablement sessions, deal support, solution packaging, and consistent execution of campaigns, tools, and sales process.
Grow and enable the rep firms, direct and indirect resellers
through coaching, joint calls, pursuit kits, and partner growth plans.
Operate with a disciplined cadence
(weekly pipeline/forecast rhythm, strategic pursuit reviews, partner QBRs) to drive consistent execution and predictable outcomes.
Serve direct accounts
– leading strategic pursuits, key accounts, and major opportunities, and modeling best‑practice discovery, value selling, and close plans.
Leverage CRM and data to run the region : maintain pipeline hygiene, improve forecast accuracy, manage conversion performance, and drive next‑step discipline—while also teaching partners how to use CRM and shared data to improve coverage and execution.
Develop and maintain strong relationships
with key customers, consultants, and partner principals to ensure high satisfaction, retention, and long‑term share of wallet growth.
Drive market development
by identifying and pursuing new business opportunities, expanding into new accounts/influencers, and executing vertical growth and penetration strategies.
Lead new product introduction and campaign execution
in the region by partnering with Marketing and Product to translate messaging into enablement, pipeline creation, and wins.
Conduct market and competitive analysis
to identify trends, threats, and opportunities—routing field insights back to Marketing and Product to sharpen plays, packaging, and tools.
Represent the company externally
through industry events, conferences, and key partner/customer engagements to increase visibility and demand creation.
Partner cross‑functionally
with Sales Engineering, Operations, and Technical Support to ensure seamless pursuit‑to‑delivery execution and a world‑class customer experience.
Support company objectives
by completing additional tasks as needed.
Qualifications
5+ years quota‑carrying success in professional audio (or commercial AV/installed systems)
with consistent over‑performance; proven ability to run a region with clear targets, pipeline coverage, and forecast discipline—primarily through channel ecosystems (rep firms, distributors, dealers/integrators).
Strong solutions‑selling expertise
across commercial audio (BGM/FGM, media, paging/PA, multi‑zone) and performance audio/live sound reinforcement, translating technical capability into business outcomes for end users, consultants, and integrators.
Vertical credibility and relationships
with a track record of wins in Hospitality/Lodging, Retail, Restaurant, Fitness, Higher Education, Corporate, and House of Worship, including influence‑chain familiarity (consultants/specifiers, designers, integrators, IT/Facilities, GC/EC).
Rep‑firm and channel leadership mindset : demonstrated ability to coach and develop sales teams and especially rep firms to measurable improvements in win rate, deal velocity, attachment, and margin, using operating rhythms (joint account planning, pursuit reviews, QBRs) and scalable enablement (playbooks, pursuit kits, vertical packages, demo scripts, battlecards).
Data‑driven regional management:
strong proficiency using CRM (Salesforce or equivalent) and reporting to manage pipeline hygiene, stage discipline, conversion, and forecasting—and to teach partners how to use CRM/shared data to improve coverage and execution.
Strong communication and ownership:
confident presenter who can build and communicate a regional business plan, align cross‑functional teams, remove obstacles, and drive campaign/NPI execution with clear priorities and follow‑through.
Experience executing new product introductions (NPI) and regional campaign rollouts —turning messaging and enablement into pipeline creation and measurable adoption.
Comfort collaborating with technical resources
(Sales Engineers) and discussing system‑level topics such as DSP, amplifiers, loudspeaker deployment types, zoning, networked audio, and commissioning workflows.
Track record of building enablement content or tools
that scale (playbooks, pursuit kits, vertical packages, demo scripts, battlecards) and raising partner capability over time.
Experience selling into or supporting one or more focus verticals at depth
(e.g., hospitality multi‑site, fitness chains, higher ed campus standards, house of worship performance reinforcement, retail rollouts, corporate collaboration and paging).
Familiarity with the consultant/specification community
and the ability to drive specification influence, basis‑of‑design positioning, and long‑range opportunity development.
Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Position/Title:
Regional Sales Director, Western US
Time Type:
Full‑time
Job Exempt:
Yes
Pay Rate Type:
Salary
Location:
Remote US – Western region
Reports to:
VP of Americas
Department:
Sales
Compensation & Benefits The salary range for this position is $150k–$180k. This range reflects our good‑faith estimate of the base compensation for the role at the time of posting. Final compensation may vary based on factors such as experience, skills, qualifications, and location, and the range may be updated in the future.
In addition to base salary, this position may be eligible for variable incentive compensation with potential for 20–25% commission up to an average of $40k annually. Commissions are performance‑based and paid out quarterly. We also offer a comprehensive benefits package for eligible employees, including flexible paid time off, medical, dental, and vision coverage, and 401k benefits to name a few.
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Position Overview The
Regional Sales Director, Western US
delivers regional revenue performance while elevating the effectiveness of our channel ecosystem. The role leads and develops a high‑performing team that drives predictable growth through strategic partner enablement, direct selling engagement (as needed), and a disciplined operating cadence.
A core element of success is a
Partner‑Growth Business Developer
mindset: making channel partners – rep firms, direct and indirect resellers – measurably stronger by improving win rates, increasing deal velocity, expanding system attachment and margin, and strengthening loyalty to our ecosystem. This includes building a culture of data‑driven execution by leveraging our CRM to run the region – ensuring pipeline quality, forecasting accuracy, and consistent follow‑through – and teaching rep firms and distributors how to use CRM and shared data to improve coverage, prioritization, deal execution, and performance outcomes.
You bring deep knowledge and genuine passion for commercial audio solutions, including background/foreground music, media, and paging systems, while also being fluent in performance audio systems such as live sound reinforcement. You know how to translate system capabilities into customer outcomes across core markets including lodging, retail, restaurant, fitness, higher education, houses of worship, and corporate – and you can coach partners to do the same.
You enjoy owning your region like a mini‑CEO: you’re a strong communicator who is comfortable presenting your region’s business plan, priorities, and needs to the company’s cross‑functional leaders – so they can align resources, remove obstacles, and help accelerate growth in your region. You operate effectively within a hybrid sales organization—collaborating seamlessly across independent rep firms and direct sales resources across the U.S. – and you know when to lean into each motion to maximize coverage, partner performance, and customer outcomes.
The Regional Sales Director partners closely with Sales Engineers, Marketing, Product Management, Operations, and Technical Support to deliver aligned execution and a world‑class customer experience.
Success in this role means consistently:
Delivering
predictable revenue
with strong pipeline coverage, clean qualification, and accurate forecasting
Raising partner performance through coaching, pursuit support, and repeatable enablement that improves outcomes
Winning the right deals while protecting
profitability
through pricing discipline and solution packaging/attach
Running an operating rhythm that improves execution (pipeline reviews, pursuit stand‑ups, QBRs, close plans)
Building and developing a high‑performance team culture with clear expectations and accountability
Leading cross‑functionally with clarity and follow‑through—bringing the right resources to the right deals
Earning trust with customers and partners through visibility, executive communication, and integrity
To drive the outcomes above, this role is expected to allocate time across four core disciplines:
40% — Account & Rep Firm Enablement and Management:
Strengthen top accounts and partner performance through coaching, joint pursuit execution, QBRs, capability building, and improving partner metrics (win rate, velocity, attach, margin).
30% — New Product Introduction and Campaign Execution:
Lead regional adoption of new products and GTM campaigns—aligning reps/resellers, driving enablement, coordinating field activity, and translating messaging into pipeline and wins.
20% — Market Development:
Expand regional opportunity through prospecting, new influencer relationships, vertical growth plays, and uncovering multi‑site or expansion opportunities.
10% — Transaction Management:
Ensure clean execution of quoting, deal registration, order flow, and exception handling—keeping business moving while minimizing time spent on administrative work.
Key Responsibilities
Own the region like a mini‑CEO
by creating and presenting a clear regional business plan (targets, coverage, priorities, risks, and investment needs) to the company’s cross‑functional leaders to unlock resources and accelerate growth.
Rep Firm Enablement (Primary) : Grow and enable
rep firms
by measurably improving
win rate, deal velocity, system attachment, and margin
through a structured partner‑growth cadence (coaching, joint sales calls, pursuit stand‑ups/QBRs, customized Pursuit Kits, and 60–90 day Partner Growth Plans that target specific leverage points).
Direct & Indirect Reseller Enablement:
Grow and enable
direct and indirect resellers
by improving
pipeline conversion, attach, and profitability
through joint account planning, enablement sessions, deal support, solution packaging, and consistent execution of campaigns, tools, and sales process.
Grow and enable the rep firms, direct and indirect resellers
through coaching, joint calls, pursuit kits, and partner growth plans.
Operate with a disciplined cadence
(weekly pipeline/forecast rhythm, strategic pursuit reviews, partner QBRs) to drive consistent execution and predictable outcomes.
Serve direct accounts
– leading strategic pursuits, key accounts, and major opportunities, and modeling best‑practice discovery, value selling, and close plans.
Leverage CRM and data to run the region : maintain pipeline hygiene, improve forecast accuracy, manage conversion performance, and drive next‑step discipline—while also teaching partners how to use CRM and shared data to improve coverage and execution.
Develop and maintain strong relationships
with key customers, consultants, and partner principals to ensure high satisfaction, retention, and long‑term share of wallet growth.
Drive market development
by identifying and pursuing new business opportunities, expanding into new accounts/influencers, and executing vertical growth and penetration strategies.
Lead new product introduction and campaign execution
in the region by partnering with Marketing and Product to translate messaging into enablement, pipeline creation, and wins.
Conduct market and competitive analysis
to identify trends, threats, and opportunities—routing field insights back to Marketing and Product to sharpen plays, packaging, and tools.
Represent the company externally
through industry events, conferences, and key partner/customer engagements to increase visibility and demand creation.
Partner cross‑functionally
with Sales Engineering, Operations, and Technical Support to ensure seamless pursuit‑to‑delivery execution and a world‑class customer experience.
Support company objectives
by completing additional tasks as needed.
Qualifications
5+ years quota‑carrying success in professional audio (or commercial AV/installed systems)
with consistent over‑performance; proven ability to run a region with clear targets, pipeline coverage, and forecast discipline—primarily through channel ecosystems (rep firms, distributors, dealers/integrators).
Strong solutions‑selling expertise
across commercial audio (BGM/FGM, media, paging/PA, multi‑zone) and performance audio/live sound reinforcement, translating technical capability into business outcomes for end users, consultants, and integrators.
Vertical credibility and relationships
with a track record of wins in Hospitality/Lodging, Retail, Restaurant, Fitness, Higher Education, Corporate, and House of Worship, including influence‑chain familiarity (consultants/specifiers, designers, integrators, IT/Facilities, GC/EC).
Rep‑firm and channel leadership mindset : demonstrated ability to coach and develop sales teams and especially rep firms to measurable improvements in win rate, deal velocity, attachment, and margin, using operating rhythms (joint account planning, pursuit reviews, QBRs) and scalable enablement (playbooks, pursuit kits, vertical packages, demo scripts, battlecards).
Data‑driven regional management:
strong proficiency using CRM (Salesforce or equivalent) and reporting to manage pipeline hygiene, stage discipline, conversion, and forecasting—and to teach partners how to use CRM/shared data to improve coverage and execution.
Strong communication and ownership:
confident presenter who can build and communicate a regional business plan, align cross‑functional teams, remove obstacles, and drive campaign/NPI execution with clear priorities and follow‑through.
Experience executing new product introductions (NPI) and regional campaign rollouts —turning messaging and enablement into pipeline creation and measurable adoption.
Comfort collaborating with technical resources
(Sales Engineers) and discussing system‑level topics such as DSP, amplifiers, loudspeaker deployment types, zoning, networked audio, and commissioning workflows.
Track record of building enablement content or tools
that scale (playbooks, pursuit kits, vertical packages, demo scripts, battlecards) and raising partner capability over time.
Experience selling into or supporting one or more focus verticals at depth
(e.g., hospitality multi‑site, fitness chains, higher ed campus standards, house of worship performance reinforcement, retail rollouts, corporate collaboration and paging).
Familiarity with the consultant/specification community
and the ability to drive specification influence, basis‑of‑design positioning, and long‑range opportunity development.
Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Position/Title:
Regional Sales Director, Western US
Time Type:
Full‑time
Job Exempt:
Yes
Pay Rate Type:
Salary
Location:
Remote US – Western region
Reports to:
VP of Americas
Department:
Sales
Compensation & Benefits The salary range for this position is $150k–$180k. This range reflects our good‑faith estimate of the base compensation for the role at the time of posting. Final compensation may vary based on factors such as experience, skills, qualifications, and location, and the range may be updated in the future.
In addition to base salary, this position may be eligible for variable incentive compensation with potential for 20–25% commission up to an average of $40k annually. Commissions are performance‑based and paid out quarterly. We also offer a comprehensive benefits package for eligible employees, including flexible paid time off, medical, dental, and vision coverage, and 401k benefits to name a few.
#J-18808-Ljbffr