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General Sales Manager

Mauro Motors Inc, North Haven, CT, United States


General Sales Manager Mercedes-Benz of North Haven – A Mauro Motors Company Mercedes-Benz of North Haven , is seeking a

high-energy, proven automotive leader

to join our executive team as

General Sales Manager .

This is an outstanding opportunity for an experienced sales leader who thrives in a

performance-driven environment , knows how to

build and develop winning teams , and has the strategic mindset to drive

market leadership across all variable operations .

The ideal candidate is a

disciplined, competitive, and motivational leader

with a strong track record of growing

new vehicle, CPO, pre‑owned, and finance performance , while delivering an

exceptional luxury customer experience .

Our goal is simple:

be the #1 Mercedes‑Benz dealership in the market across every key performance metric.

Position Summary The

General Sales Manager

leads all aspects of the dealership’s

variable operations , including

new vehicle sales, CPO, pre‑owned sales, and the finance department .

This leader is accountable for:

Customer satisfaction and retention

Sales volume and market share

Gross profit and departmental profitability

Team development and performance management

The GSM will

plan, lead, motivate, and coordinate

the efforts of the sales management team, finance managers, and sales consultants while implementing proven processes and strategic initiatives that drive results.

Key Responsibilities Leadership & Team Development

Recruit, hire, train, and develop high‑performing sales managers and sales professionals

Lead and mentor the new and pre‑owned sales teams to consistently exceed performance goals

Conduct ongoing coaching, training, and career development sessions

Establish a culture of accountability, professionalism, and continuous improvement

Facilitate weekly sales meetings and ongoing training initiatives

Sales & Performance Management

Establish monthly and annual objectives for

unit sales, gross profit, expenses, and operating profit

Monitor and analyze productivity reports, commission structures, and performance metrics

Review and approve all deals prior to posting to ensure profitability and compliance

Oversee negotiation and closing strategies for major transactions

Ensure CRM processes and follow‑up systems maximize opportunities and retention

Inventory & Merchandising

Manage and monitor

new vehicle inventory, allocations, and ordering

Oversee used vehicle acquisition strategies including auctions and trade‑ins

Establish merchandising standards for showroom and lot presentation

Implement strategies for efficient turnover and disposal of aging inventory

Audit trade‑in appraisals and attend auctions as needed

Strategy & Market Leadership

Analyze market trends, demographics, and competitive landscape

Partner with the General Manager to develop sales strategies, advertising plans, promotions, and staffing models

Lead major sales events and marketing initiatives across digital, radio, and print channels

Identify opportunities to increase market share and customer loyalty

Customer Experience

Ensure a luxury‑level customer experience aligned with the Mercedes‑Benz brand

Resolve escalated customer concerns professionally and effectively

Maintain dealership standards for professionalism, appearance, and facility presentation

Qualifications

8+ years of automotive sales experience , with

5+ years in dealership sales leadership

Mercedes‑Benz experience preferred

Proven record of

driving sales growth, profitability, and market share

Strong leadership skills with the ability to

build, motivate, and retain top‑performing teams

Expertise in

inventory management, desking, and deal structure

Solid understanding of

automotive finance and leasing

Experience using

CRM systems and sales analytics tools

Excellent communication, negotiation, and customer‑relationship skills

Bachelor’s degree in Business, Marketing, or related field preferred

Valid driver’s license with a clean driving record

Why Join Mercedes‑Benz of North Haven?

Opportunity to lead a

premier luxury automotive brand

Part of the

growing Mauro Motors organization

High‑performing dealership with

significant growth opportunity

Work with a leadership team committed to

innovation, accountability, and excellence

If you are a results‑driven automotive leader with the energy, vision, and experience to take a luxury dealership to the next level, we want to hear from you.

MAURO MOTORS - YOUR JOURNEY STARTS HERE!

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