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Director of International Sales

Instinct ® Pet Food, Saint Louis, MO, United States


Company Description Instinct® is a rapidly growing, family‑owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats. Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for proven healthier and happier long lives. Our company mission is to Empower people to transform the lives of pets. We are committed to hiring and developing a team of passionate, performance‑oriented professionals who live by 4 values: championing raw, empowered to make a difference, collaborating as one team, and striving for excellence through continuous learning and improvement. Our home office is located in St. Louis, Missouri with our Center of Excellence Raw Food kitchens in Lincoln, Nebraska.

Instinct® is part of the family‑owned group, Agrolimen, which owns leading pet food and human food businesses in the US, China, Europe, and Africa.

Position Summary We are seeking an experienced and driven Director of International Sales to oversee our growing global distribution network with a primary focus on Mexico and Canada, as well as select geographies in Latin America and Asia. This position will manage our worldwide international distributor/export/retailer partners and will support and expand our international dry, wet, and freeze‑dried raw pet food business, driving growth initiatives and ensuring seamless coordination between sales, marketing, operations, and regulatory activities. The successful candidate will be comfortable with frequent international travel and adept at navigating cross‑cultural relationships and complex commercial operations. The ideal candidate will have spent time in pet, food and beverage, or Consumer Packaged Goods (CPG) manufacturing companies, with international sales experience. Experience working in a smaller, resource‑restricted environment that requires a hands‑on, entrepreneurial management style is ideal. This role requires a detailed, “roll up the sleeves” type person who thrives on making things happen.

Primary Job Responsibilities

Expand Instinct’s international sales and distribution, increasing global brand exposure

Develop and implement strategic plans to achieve international growth targets and financial goals

Profitably manage and expand export markets and distributor networks in target countries, ensuring partners are well‑trained and supported

Maintain senior‑level relationships with key customers and stakeholders; facilitate executive‑level engagement where appropriate

Oversee international sales budgets and P&L, ensuring profitability and efficient resource allocation

Lead contract negotiations and manage commercial agreements with international distributors and partners

Partner with Regulatory, Quality, and R&D teams to ensure compliance with international standards and regulations and to manage co‑packing relationships and requirements

Collaborate with the Commercial team to develop compelling promotional and consumer programs tailored to each market

Coordinate with the Supply Chain team on forecasting, inventory planning, and order fulfillment to meet international demand

Support international sourcing initiatives by partnering with Procurement and Operations

Define and track sales KPIs, providing regular performance updates to leadership and adjusting strategies as needed

Personal Attributes

Work ethic based on strong desire to exceed expectations

Strong time‑management skills with a proven ability to meet deadlines and competing priorities

Collaborative mindset with strong relationship‑building traits

Outstanding organizational and analytical capabilities

Strong commercial acumen and negotiation skills

Excellent verbal, written, and cross‑cultural communication and presentation skills

Required Experience

10 or more years of experience within international CPG sales

Multi‑channel distribution experience

Demonstrable history delivering superior results in a performance‑based company

Knowledge of foreign export processes, requirements, purchasing, and regulations for Pet Food and/or Food/Bev

Preferred Experience

Bachelor’s Degree

Background working within a smaller, leaner organization

Pet food category experience

Food manufacturing experience

Passion for pets and wellness is a plus!

Travel Requirements

Ability to travel internationally 50–75% of the time

Compensation And Benefits Competitive compensation package includes health and dental insurance, life and AD&D insurance, flexible spending accounts, health savings account, short and long‑term disability, paid time off, Purpose Days off for company partner volunteer opportunities, and 401(k) with company match.

Diversity & Inclusion Our Instinct is to

CHAMPION

Diversity. At Instinct, we are as passionate about our people as we are about the pets we call family. We are committed to inclusion, empowerment, and respect. We believe that just like our pets, what sets us apart unleashes our greatest strengths. We thrive on the ability to not only empower people to transform the lives of pets through raw nutrition, but also to empower each other to inspire a culture that celebrates our differences. Our unique approach to pet food is what makes us who we are as a company, and our individual identities are what makes us a successful, innovative, authentic team.

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