Senior Product Marketing Manager
Drips Holdings, LLC, Columbus, OH, United States
Senior Product Marketing Manager
Reports To:
VP of Marketing
Position Overview
The Senior Product Marketing Manager shapes how Drips products are brought to market and value is sold to customers. This role guides product marketing end-to-end, including positioning and messaging, sales enablement, customer storytelling, and go-to-market execution.
Operating within a small, high-impact team, this role balances cross-functional leadership with hands-on execution. The Senior Product Marketing Manager is responsible for product and use-case go-to-market strategy and delivering the programs, materials, and insights that drive adoption, pipeline, and expansion. This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning.
This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning. Deep expertise in healthcare payer organizations, particularly Medicare and Medicaid health plans is essential to ensure messaging, positioning, and go-to-market strategies resonate with the realities of the payer market.
What Success Looks Like
Sales teams are confident, prepared, and aligned on product value and differentiation
Product messaging is clear, consistent, and compelling across all channels
Customer stories and proof are actively used in sales and marketing motions
Go-to-market launches are well-coordinated, timely, and effective
Product marketing is seen as a strategic partner across the organization
Core Responsibilities
Go-to-Market Strategy & Execution
Own cross-functional go-to-market planning across products and use cases, ensuring launches are well-orchestrated internally and drive adoption, engagement, and growth
Lead product launches and major releases from strategy through execution, including timelines, messaging, and enablement
Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in value with an outside-in lens.
Product Positioning & Messaging
Define and maintain clear product positioning, messaging, and value propositions aligned to market needs, competitive dynamics, and business objectives
Translate product capabilities into compelling narratives for multiple personas and segments
Act as a partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
Sales Enablement
Develop the value story and create sales enablement content, including pitch decks, one-pagers, battlecards, objection handling, and training materials
Own ongoing enablement programs to ensure teams are confident in product value and differentiation
Continuously incorporate feedback from the field to improve messaging, tools, and training effectiveness
Customer Insight & Storytelling
Provide strategic input and leadership on customer research, persona development, and win/loss analysis
Translate customer insights into actionable go-to-market improvements, messaging refinements, and enablement updates
Develop and maintain customer stories, case studies, and proof points that demonstrate product value and outcomes
Market & Performance Intelligence
Own competitive research and analysis, maintaining battlecards and differentiation frameworks
Use data and insights to influence prioritization, guide decisions, and continuously improve go-to-market impact
Cross-Functional Leadership
Partner closely with stakeholders across Product, Sales, Marketing, and Customer Success to align priorities, unblock challenges, and scale high-impact programs
Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy
#J-18808-Ljbffr
VP of Marketing
Position Overview
The Senior Product Marketing Manager shapes how Drips products are brought to market and value is sold to customers. This role guides product marketing end-to-end, including positioning and messaging, sales enablement, customer storytelling, and go-to-market execution.
Operating within a small, high-impact team, this role balances cross-functional leadership with hands-on execution. The Senior Product Marketing Manager is responsible for product and use-case go-to-market strategy and delivering the programs, materials, and insights that drive adoption, pipeline, and expansion. This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning.
This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning. Deep expertise in healthcare payer organizations, particularly Medicare and Medicaid health plans is essential to ensure messaging, positioning, and go-to-market strategies resonate with the realities of the payer market.
What Success Looks Like
Sales teams are confident, prepared, and aligned on product value and differentiation
Product messaging is clear, consistent, and compelling across all channels
Customer stories and proof are actively used in sales and marketing motions
Go-to-market launches are well-coordinated, timely, and effective
Product marketing is seen as a strategic partner across the organization
Core Responsibilities
Go-to-Market Strategy & Execution
Own cross-functional go-to-market planning across products and use cases, ensuring launches are well-orchestrated internally and drive adoption, engagement, and growth
Lead product launches and major releases from strategy through execution, including timelines, messaging, and enablement
Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in value with an outside-in lens.
Product Positioning & Messaging
Define and maintain clear product positioning, messaging, and value propositions aligned to market needs, competitive dynamics, and business objectives
Translate product capabilities into compelling narratives for multiple personas and segments
Act as a partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
Sales Enablement
Develop the value story and create sales enablement content, including pitch decks, one-pagers, battlecards, objection handling, and training materials
Own ongoing enablement programs to ensure teams are confident in product value and differentiation
Continuously incorporate feedback from the field to improve messaging, tools, and training effectiveness
Customer Insight & Storytelling
Provide strategic input and leadership on customer research, persona development, and win/loss analysis
Translate customer insights into actionable go-to-market improvements, messaging refinements, and enablement updates
Develop and maintain customer stories, case studies, and proof points that demonstrate product value and outcomes
Market & Performance Intelligence
Own competitive research and analysis, maintaining battlecards and differentiation frameworks
Use data and insights to influence prioritization, guide decisions, and continuously improve go-to-market impact
Cross-Functional Leadership
Partner closely with stakeholders across Product, Sales, Marketing, and Customer Success to align priorities, unblock challenges, and scale high-impact programs
Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy
#J-18808-Ljbffr