Marketing Manager - Beverage Distribution & Sales
Reyes Beverage Group, Summerville, SC, United States
Position Responsibilities:
Lead the company's marketing strategy by overseeing budget development and execution, staff management, advertising supervision, direct marketing guidance, and performance tracking, as the Marketing Manager
Supervise marketing activities, including Brand Managers, special events, Point of Sale (POS), and signage, to strategically drive business growth and market presence
Maintain regular communication with brand managers regarding upcoming events, promotions, and opportunities to advance business objectives
Utilize multiple analytical tools to identify and address critical issues related to spending efficiency, margin analysis, consumer targeting, marketing mix, pricing strategy, and product portfolio evaluation
Analyze growth opportunities in new markets using syndicated data (Nielsen, IRI, etc.) and assess distribution channels for optimal effectiveness
Collaborate with third-party partners, including brokers, advertising agencies, and consumer research firms, to drive comprehensive marketing strategies and product development
Coordinate closely with the VP of Sales and East Coast leadership to ensure effective implementation of overall marketing programs and evaluate sales methods, costs, and results for strategy refinement
Other duties as assigned
Required Education and Experience
Bachelor’s Degree and 6 plus years of related experience with 3 plus years of management experience or High School Diploma/General Education Degree (GED) and 9 plus years of specific experience with 4 plus years of management experience
Preferred Education and Experience
Master’s Degree
Benefits At the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well-being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings.
Equal Opportunity Employee & Physical Demands Reyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy-related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.
Background Check and Drug Screening Offers of employment are contingent upon successful completion of a background check and drug screening.
Pay Transparency Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.
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Lead the company's marketing strategy by overseeing budget development and execution, staff management, advertising supervision, direct marketing guidance, and performance tracking, as the Marketing Manager
Supervise marketing activities, including Brand Managers, special events, Point of Sale (POS), and signage, to strategically drive business growth and market presence
Maintain regular communication with brand managers regarding upcoming events, promotions, and opportunities to advance business objectives
Utilize multiple analytical tools to identify and address critical issues related to spending efficiency, margin analysis, consumer targeting, marketing mix, pricing strategy, and product portfolio evaluation
Analyze growth opportunities in new markets using syndicated data (Nielsen, IRI, etc.) and assess distribution channels for optimal effectiveness
Collaborate with third-party partners, including brokers, advertising agencies, and consumer research firms, to drive comprehensive marketing strategies and product development
Coordinate closely with the VP of Sales and East Coast leadership to ensure effective implementation of overall marketing programs and evaluate sales methods, costs, and results for strategy refinement
Other duties as assigned
Required Education and Experience
Bachelor’s Degree and 6 plus years of related experience with 3 plus years of management experience or High School Diploma/General Education Degree (GED) and 9 plus years of specific experience with 4 plus years of management experience
Preferred Education and Experience
Master’s Degree
Benefits At the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well-being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings.
Equal Opportunity Employee & Physical Demands Reyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy-related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.
Background Check and Drug Screening Offers of employment are contingent upon successful completion of a background check and drug screening.
Pay Transparency Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.
#J-18808-Ljbffr