
Senior Digital Marketing Analytics Lead
PowerOptions, Cambridge, MA, United States
A leading health technology company is seeking a Senior Digital Marketing Analyst to manage end-to-end analysis of paid media and other channels. The ideal candidate has over 7 years of experience in digital marketing analytics, particularly in a B2B or healthcare environment. Responsibilities include owning dashboards to track key performance metrics, evaluating campaigns for improvement opportunities, and designing experiments to measure impact. This full-time role requires strong analytical skills and effective communication within a collaborative team environment.
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