Social Media Manager
BMR Holdings LLC DBA Patchington, Miami, FL, United States
About The Role
Patchington is seeking a creative and strategic Social Media Manager to tell our brand story across the digital landscape. You will be the voice of our "Resort Lifestyle," bringing our wrinkle‑free travel collections and boutique shopping experience to life for our vibrant community of fashion‑forward women. In this role, you must be a self‑starter who can translate the "Friendship and Fun" of our 10 retail locations into a cohesive, high‑energy digital presence.
Responsibilities
Develop and execute a monthly social media calendar that aligns with seasonal launches, boutique events, and our "Destination" travel collections.
Create high‑quality, on‑brand graphics and static imagery using digital assets and user‑generated content to showcase our "look great, feel comfortable" philosophy.
Build meaningful relationships with our followers by responding to comments and messages with the same personalized service found in our boutiques.
Coordinate digital promotions for monthly fashion shows and charitable partnerships to drive both online traffic and foot traffic to retail stores.
Track key metrics including engagement, reach, and conversion to present monthly reports with actionable insights to the marketing team.
Stay ahead of social media trends and algorithm changes, specifically within the women's fashion and travel niches, to keep the brand relevant.
Partner remotely with the e‑commerce and buying teams to ensure social content highlights current inventory and high‑performing styles.
Manage a remote library of digital brand assets, ensuring all photography and graphics are tagged and accessible.
Utilize and help implement collaborative design tools like Canva or Photoshop to keep the remote creative process fluid and transparent.
Requirements
2+ years of experience in social media management
Strong writing and communication skills with the ability to capture a brand voice.
Ability to analyze social media performance data and adjust strategy accordingly.
Strong organizational skills and ability to work independently in a remote environment.
Interest in fashion, retail, lifestyle brands, or women's apparel preferred.
Compensation & Benefits
Salary: $58,000 – $65,000 per annum (based on experience).
Health & Wellness: Comprehensive Medical and Dental insurance plans.
Time Off: Generous Paid Time Off (PTO) and company holidays.
Perks: Significant employee discount on all Patchington resort wear.
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Responsibilities
Develop and execute a monthly social media calendar that aligns with seasonal launches, boutique events, and our "Destination" travel collections.
Create high‑quality, on‑brand graphics and static imagery using digital assets and user‑generated content to showcase our "look great, feel comfortable" philosophy.
Build meaningful relationships with our followers by responding to comments and messages with the same personalized service found in our boutiques.
Coordinate digital promotions for monthly fashion shows and charitable partnerships to drive both online traffic and foot traffic to retail stores.
Track key metrics including engagement, reach, and conversion to present monthly reports with actionable insights to the marketing team.
Stay ahead of social media trends and algorithm changes, specifically within the women's fashion and travel niches, to keep the brand relevant.
Partner remotely with the e‑commerce and buying teams to ensure social content highlights current inventory and high‑performing styles.
Manage a remote library of digital brand assets, ensuring all photography and graphics are tagged and accessible.
Utilize and help implement collaborative design tools like Canva or Photoshop to keep the remote creative process fluid and transparent.
Requirements
2+ years of experience in social media management
Strong writing and communication skills with the ability to capture a brand voice.
Ability to analyze social media performance data and adjust strategy accordingly.
Strong organizational skills and ability to work independently in a remote environment.
Interest in fashion, retail, lifestyle brands, or women's apparel preferred.
Compensation & Benefits
Salary: $58,000 – $65,000 per annum (based on experience).
Health & Wellness: Comprehensive Medical and Dental insurance plans.
Time Off: Generous Paid Time Off (PTO) and company holidays.
Perks: Significant employee discount on all Patchington resort wear.
#J-18808-Ljbffr