Growth Marketing Manager (7-12 Years)
InApp, Palo Alto, CA, United States
Experience : 7-12 Years Project Location(s) : Trivandrum / Kochi / Remote
Role Overview
InApp is looking for a Growth Marketing Manager to own and scale our marketing-qualified pipeline. This role is accountable for turning strategy into measurable revenue impact by designing, executing, and optimizing multi-channel demand programs. You will work closely with Marketing Operations, Offer Marketing, and Sales to ensure that every campaign is targeted, measurable, and aligned to business priorities. This is a hands-on, outcomes-driven role for someone who is as comfortable with pipeline math as they are with experimentation and storytelling. Key Responsibilities
Pipeline & Demand Ownership
Own MQL (Marketing Qualified Leads) and pipeline contribution targets Translate business and revenue goals into growth programs Continuously optimize conversion rates across the funnel Design and run multi-channel demand programs including:
Paid search and paid social Account-based marketing (1:many and 1:few) Webinars, virtual events, and gated content
Define campaign goals, target audiences, offers, and success metrics Run experiments to improve reach, engagement, and efficiency Account & Persona-Based Growth
Partner with sales to identify ICPs and priority accounts Build coordinated plays for buying groups and decision-makers Leverage intent signals and account engagement data to focus spend Cross-Functional Collaboration Work with Offer Marketing to align messaging and positioning Partner with Content to define asset requirements and narratives Collaborate with Marketing Operations on:
Lead scoring and routing Attribution and reporting Funnel optimization
Performance Measurement & Optimization Monitor and report on:
MQL → SQL conversion Pipeline creation and influence CAC, CPL, and ROI by channel
Use insights to scale what works and stop what doesn’t Qualifications & Experience
Required
7–12 years of IT Services/ B2B growth or demand marketing experience Proven track record of driving pipeline, not just leads Experience marketing IT services, SaaS, or enterprise technology Strong understanding of:
Funnel metrics and attribution Paid media and ABM strategies Lead lifecycle and conversion optimization
Hands-on experience with marketing automation and CRM platforms (HubSpot preferred) Nice to Have Experience with ABM or intent platforms (e.g., 6sense, Demandbase, Apollo) Experience partnering closely with sales teams in complex buying cycles Comfort working in a scaling or high-growth environment
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InApp is looking for a Growth Marketing Manager to own and scale our marketing-qualified pipeline. This role is accountable for turning strategy into measurable revenue impact by designing, executing, and optimizing multi-channel demand programs. You will work closely with Marketing Operations, Offer Marketing, and Sales to ensure that every campaign is targeted, measurable, and aligned to business priorities. This is a hands-on, outcomes-driven role for someone who is as comfortable with pipeline math as they are with experimentation and storytelling. Key Responsibilities
Pipeline & Demand Ownership
Own MQL (Marketing Qualified Leads) and pipeline contribution targets Translate business and revenue goals into growth programs Continuously optimize conversion rates across the funnel Design and run multi-channel demand programs including:
Paid search and paid social Account-based marketing (1:many and 1:few) Webinars, virtual events, and gated content
Define campaign goals, target audiences, offers, and success metrics Run experiments to improve reach, engagement, and efficiency Account & Persona-Based Growth
Partner with sales to identify ICPs and priority accounts Build coordinated plays for buying groups and decision-makers Leverage intent signals and account engagement data to focus spend Cross-Functional Collaboration Work with Offer Marketing to align messaging and positioning Partner with Content to define asset requirements and narratives Collaborate with Marketing Operations on:
Lead scoring and routing Attribution and reporting Funnel optimization
Performance Measurement & Optimization Monitor and report on:
MQL → SQL conversion Pipeline creation and influence CAC, CPL, and ROI by channel
Use insights to scale what works and stop what doesn’t Qualifications & Experience
Required
7–12 years of IT Services/ B2B growth or demand marketing experience Proven track record of driving pipeline, not just leads Experience marketing IT services, SaaS, or enterprise technology Strong understanding of:
Funnel metrics and attribution Paid media and ABM strategies Lead lifecycle and conversion optimization
Hands-on experience with marketing automation and CRM platforms (HubSpot preferred) Nice to Have Experience with ABM or intent platforms (e.g., 6sense, Demandbase, Apollo) Experience partnering closely with sales teams in complex buying cycles Comfort working in a scaling or high-growth environment
#J-18808-Ljbffr