Digital Marketing & CRM Specialist- Temporary Role
Perry Ellis International, Miami, FL, United States
Digital Marketing & CRM Specialist- Temporary Role
Miami, Florida, United States
Company Overview Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. Through its wholly owned subsidiaries, the company owns and licenses more than 40 national and international brands, including Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. It also licenses trademarks from third parties such as Nike® for swimwear, Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Summary:
As the Digital Marketing & CRM Specialist, you will support the Digital Marketing team by driving customer engagement and retention across all direct-to-consumer (DTC) channels. You will manage the execution of email and SMS programs, oversee the loyalty program across multiple brands, and maintain e‑commerce customer reviews. A primary focus of this role is evaluating program effectiveness through data‑driven insights to optimize ROI and improve the overall customer lifecycle.
Key Responsibilities:
CRM & Loyalty Management:
Lead the maintenance and growth of the loyalty program across six key brands; create loyalty‑specific promotions and report on program effectiveness to drive customer participation.
Email & SMS Execution:
Manage the design, scheduling, and deployment of email campaigns; ideate and execute SMS‑exclusive offers and automated flows to support CRM initiatives.
Data Analysis & Reporting:
Track and report on ROI, ROAS, and engagement metrics for all digital programs; maintain reporting accuracy for customer retention, profiles, and cross‑channel (store and e‑commerce) data.
Customer Advocacy & Reviews:
Moderate and elevate customer reviews, manage the “sampling” program by sourcing influencers and customers for product feedback, and answer customer inquiries to improve collection rates.
Sampling Program Coordination:
Partner with Buyers to identify key seasonal styles for sampling; manage customer outreach, contract coordination, and the logistics of sample distribution.
Compliance & Data Hygiene:
Work closely with Legal and Dev teams to ensure all digital programs meet legal standards (TCPA, GDPR, etc.) and accurately maintain opt‑out requests and personal data privacy.
Content & UGC Optimization:
Organize customer data and User‑Generated Content (UGC) to develop actionable insights that optimize digital marketing strategies.
Vendor Relations:
Maintain relationships with third‑party translation services and other external partners to ensure all brand communications are executed accurately and on time.
Qualifications:
Education:
4‑year college degree in Marketing, Communications, Business, or a related field.
Experience:
2–4 years of experience in digital marketing, specifically within CRM, email marketing, or loyalty program management.
Technical Proficiency:
Advanced knowledge of Microsoft Excel (reporting/data analysis), Word, PowerPoint, and Google Workspace.
Platform Knowledge:
Familiarity with Email Service Providers (ESPs), SMS platforms, and Loyalty Management software is highly preferred.
Analytical Skills:
Proven ability to track campaign analytics (ROI/Engagement) and translate data into optimization strategies.
Personal Attributes:
Self‑Starter & Resourceful:
Ability to manage projects from the ground up and work independently in a fast‑paced, high‑volume environment.
Exacting Attention to Detail:
Exceptional organizational skills with a focus on data accuracy and deadline‑driven execution.
Strong Communicator:
Ability to maintain professional conversations with customers and build productive relationships with internal cross‑functional teams.
Positive & Adaptable:
A “can‑do” attitude with the ability to prioritize multiple tasks while remaining productive under pressure.
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
#J-18808-Ljbffr
Company Overview Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. Through its wholly owned subsidiaries, the company owns and licenses more than 40 national and international brands, including Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. It also licenses trademarks from third parties such as Nike® for swimwear, Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
Position Summary:
As the Digital Marketing & CRM Specialist, you will support the Digital Marketing team by driving customer engagement and retention across all direct-to-consumer (DTC) channels. You will manage the execution of email and SMS programs, oversee the loyalty program across multiple brands, and maintain e‑commerce customer reviews. A primary focus of this role is evaluating program effectiveness through data‑driven insights to optimize ROI and improve the overall customer lifecycle.
Key Responsibilities:
CRM & Loyalty Management:
Lead the maintenance and growth of the loyalty program across six key brands; create loyalty‑specific promotions and report on program effectiveness to drive customer participation.
Email & SMS Execution:
Manage the design, scheduling, and deployment of email campaigns; ideate and execute SMS‑exclusive offers and automated flows to support CRM initiatives.
Data Analysis & Reporting:
Track and report on ROI, ROAS, and engagement metrics for all digital programs; maintain reporting accuracy for customer retention, profiles, and cross‑channel (store and e‑commerce) data.
Customer Advocacy & Reviews:
Moderate and elevate customer reviews, manage the “sampling” program by sourcing influencers and customers for product feedback, and answer customer inquiries to improve collection rates.
Sampling Program Coordination:
Partner with Buyers to identify key seasonal styles for sampling; manage customer outreach, contract coordination, and the logistics of sample distribution.
Compliance & Data Hygiene:
Work closely with Legal and Dev teams to ensure all digital programs meet legal standards (TCPA, GDPR, etc.) and accurately maintain opt‑out requests and personal data privacy.
Content & UGC Optimization:
Organize customer data and User‑Generated Content (UGC) to develop actionable insights that optimize digital marketing strategies.
Vendor Relations:
Maintain relationships with third‑party translation services and other external partners to ensure all brand communications are executed accurately and on time.
Qualifications:
Education:
4‑year college degree in Marketing, Communications, Business, or a related field.
Experience:
2–4 years of experience in digital marketing, specifically within CRM, email marketing, or loyalty program management.
Technical Proficiency:
Advanced knowledge of Microsoft Excel (reporting/data analysis), Word, PowerPoint, and Google Workspace.
Platform Knowledge:
Familiarity with Email Service Providers (ESPs), SMS platforms, and Loyalty Management software is highly preferred.
Analytical Skills:
Proven ability to track campaign analytics (ROI/Engagement) and translate data into optimization strategies.
Personal Attributes:
Self‑Starter & Resourceful:
Ability to manage projects from the ground up and work independently in a fast‑paced, high‑volume environment.
Exacting Attention to Detail:
Exceptional organizational skills with a focus on data accuracy and deadline‑driven execution.
Strong Communicator:
Ability to maintain professional conversations with customers and build productive relationships with internal cross‑functional teams.
Positive & Adaptable:
A “can‑do” attitude with the ability to prioritize multiple tasks while remaining productive under pressure.
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
We encourage you to read and understand our Privacy Policy here.
#J-18808-Ljbffr
