Growth Content Specialist (Marketing)
Merchants Fleet, Hooksett, NH, United States
Overview
We’re looking for a Growth Content Specialist who can turn strategy into messaging that drives real business results. In this role, you’ll own the narratives behind campaigns, website experiences, and sales materials—ensuring our messaging is clear, consistent, and built to convert. You’ll work at the intersection of Growth Marketing, Digital Experience, and Sales, shaping the stories that support customer acquisition, pipeline growth, and revenue impact. From campaign positioning to product messaging and sales enablement assets, you’ll help ensure that every message communicates why it matters, why now, and why us. If you’re a strategic writer who enjoys translating complex ideas into compelling, performance-driven messaging, this role offers the opportunity to make a measurable impact across the marketing funnel. Location:
Hooksett, NH Experience Level:
2–4 years | B2B Marketing / Content / Product Marketing
What You’ll Do
Campaign Messaging & Narrative Development
Own campaign positioning, storylines, and value propositions from concept through execution
Translate growth objectives into clear, compelling campaign narratives
Develop campaign messaging briefs to guide cross-channel execution
Adapt messaging for email, landing pages, and sales communications while maintaining narrative consistency
Messaging Strategy & ICP Alignment
Build and maintain scalable messaging frameworks across campaigns, segments, and funnel stages
Develop ICP-specific messaging tailored by industry, buyer role, and use case
Ensure messaging consistency from awareness through decision-stage content
Website Messaging & Conversion Copy
Own website copy as a key conversion and revenue enablement asset
Define messaging hierarchy and narrative flow in partnership with Digital and UX teams
Translate campaign and product positioning updates into clear website copy
Product & Solution Messaging
Position products and services around customer outcomes and business value
Create product and solution content such as feature decks, one-pagers, FAQs, and solution briefs
Ensure messaging remains differentiated and aligned with go-to-market strategy
Sales Enablement Content
Develop talk tracks, messaging frameworks, and competitive positioning to support sales conversations
Shape case study narratives that highlight measurable value and customer outcomes
Messaging Optimization
Analyze campaign performance signals and field feedback to refine messaging
Partner with Growth Marketing to test and evolve messaging across lifecycle stages
Continuously improve messaging relevance, clarity, and conversion performance
What You Bring
2–4 years of experience in B2B marketing, content strategy, product marketing, or campaign messaging
Strong ability to translate strategy into clear, persuasive marketing and sales messaging
Experience supporting integrated campaigns across multiple channels (email, web, digital, sales enablement)
Excellent writing and editing skills with a focus on clarity and business impact
Experience creating messaging frameworks tailored to industries, buyer roles, and funnel stages
Ability to develop product and solution positioning focused on customer outcomes and value
Strong organizational and project management skills with the ability to manage multiple initiatives
Experience collaborating cross-functionally with Growth, Digital, Sales, or Product teams
Bonus Experience
Marketing automation platforms (e.g., Pardot)
CRM platforms (e.g., Salesforce)
Familiarity with B2B buyer journeys and lifecycle messaging
Education
Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.
Learn More about the Sales and Marketing Team - merchantsfleet.com/join-the-sales-team/
Connect With Me on LinkedIn to learn more - linkedin.com/in/chipclarke
The Company You’re invigorated by team collaboration and a fast-paced work environment. Opportunities for growth motivate you to always bring your A-game. You’re tired of being told “no” when you think of ways to improve, innovate, and do things better. There’s a place for people like you. Welcome to Merchants Fleet.
We’ve been around for more than 60 years, but we’re the fastest growing fleet management company in North America. The fleet industry is behind every delivered package, the summertime memories kids make on their way to camp, and the heavy-duty trucks and vans that keep the lights on. That’s a lot of responsibility, and why we want our employees to always be at their best.
Everything at Merchants Fleet is fueled by our entrepreneurial spirit, including:
Leadership who truly lead and engage with employees
Real career paths and the tools you need to grow and develop
A work environment that’s encouraging and collaborative
We know employees won’t stay if they’re not happy, which is why we provide a great benefits package on top of our award-winning work environment. We’ve just made the “Great Companies to Work For in NH” list for the eighth year in a row and have a 88% employee satisfaction score (higher than the national average of 57%).
So, what are you waiting for? See why a career with Merchants Fleet is the best decision your future self has ever made.
Join Center Stage at Merchants Fleet: Explore More + Apply Today! Merchants Fleet is the fastest-growing and most electric fleet management company in North America, serving over 20 diverse industries, powered by 700 employees in 29 states with HQ in New Hampshire and Innovation Center in the Chicago area.
Merchants Fleet is an equal opportunity employer committed to diversity and inclusion. If you require an accommodation with our hiring process please send an email to careers@merchantsfleet.com or call (603) 836-6483.
#J-18808-Ljbffr
We’re looking for a Growth Content Specialist who can turn strategy into messaging that drives real business results. In this role, you’ll own the narratives behind campaigns, website experiences, and sales materials—ensuring our messaging is clear, consistent, and built to convert. You’ll work at the intersection of Growth Marketing, Digital Experience, and Sales, shaping the stories that support customer acquisition, pipeline growth, and revenue impact. From campaign positioning to product messaging and sales enablement assets, you’ll help ensure that every message communicates why it matters, why now, and why us. If you’re a strategic writer who enjoys translating complex ideas into compelling, performance-driven messaging, this role offers the opportunity to make a measurable impact across the marketing funnel. Location:
Hooksett, NH Experience Level:
2–4 years | B2B Marketing / Content / Product Marketing
What You’ll Do
Campaign Messaging & Narrative Development
Own campaign positioning, storylines, and value propositions from concept through execution
Translate growth objectives into clear, compelling campaign narratives
Develop campaign messaging briefs to guide cross-channel execution
Adapt messaging for email, landing pages, and sales communications while maintaining narrative consistency
Messaging Strategy & ICP Alignment
Build and maintain scalable messaging frameworks across campaigns, segments, and funnel stages
Develop ICP-specific messaging tailored by industry, buyer role, and use case
Ensure messaging consistency from awareness through decision-stage content
Website Messaging & Conversion Copy
Own website copy as a key conversion and revenue enablement asset
Define messaging hierarchy and narrative flow in partnership with Digital and UX teams
Translate campaign and product positioning updates into clear website copy
Product & Solution Messaging
Position products and services around customer outcomes and business value
Create product and solution content such as feature decks, one-pagers, FAQs, and solution briefs
Ensure messaging remains differentiated and aligned with go-to-market strategy
Sales Enablement Content
Develop talk tracks, messaging frameworks, and competitive positioning to support sales conversations
Shape case study narratives that highlight measurable value and customer outcomes
Messaging Optimization
Analyze campaign performance signals and field feedback to refine messaging
Partner with Growth Marketing to test and evolve messaging across lifecycle stages
Continuously improve messaging relevance, clarity, and conversion performance
What You Bring
2–4 years of experience in B2B marketing, content strategy, product marketing, or campaign messaging
Strong ability to translate strategy into clear, persuasive marketing and sales messaging
Experience supporting integrated campaigns across multiple channels (email, web, digital, sales enablement)
Excellent writing and editing skills with a focus on clarity and business impact
Experience creating messaging frameworks tailored to industries, buyer roles, and funnel stages
Ability to develop product and solution positioning focused on customer outcomes and value
Strong organizational and project management skills with the ability to manage multiple initiatives
Experience collaborating cross-functionally with Growth, Digital, Sales, or Product teams
Bonus Experience
Marketing automation platforms (e.g., Pardot)
CRM platforms (e.g., Salesforce)
Familiarity with B2B buyer journeys and lifecycle messaging
Education
Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.
Learn More about the Sales and Marketing Team - merchantsfleet.com/join-the-sales-team/
Connect With Me on LinkedIn to learn more - linkedin.com/in/chipclarke
The Company You’re invigorated by team collaboration and a fast-paced work environment. Opportunities for growth motivate you to always bring your A-game. You’re tired of being told “no” when you think of ways to improve, innovate, and do things better. There’s a place for people like you. Welcome to Merchants Fleet.
We’ve been around for more than 60 years, but we’re the fastest growing fleet management company in North America. The fleet industry is behind every delivered package, the summertime memories kids make on their way to camp, and the heavy-duty trucks and vans that keep the lights on. That’s a lot of responsibility, and why we want our employees to always be at their best.
Everything at Merchants Fleet is fueled by our entrepreneurial spirit, including:
Leadership who truly lead and engage with employees
Real career paths and the tools you need to grow and develop
A work environment that’s encouraging and collaborative
We know employees won’t stay if they’re not happy, which is why we provide a great benefits package on top of our award-winning work environment. We’ve just made the “Great Companies to Work For in NH” list for the eighth year in a row and have a 88% employee satisfaction score (higher than the national average of 57%).
So, what are you waiting for? See why a career with Merchants Fleet is the best decision your future self has ever made.
Join Center Stage at Merchants Fleet: Explore More + Apply Today! Merchants Fleet is the fastest-growing and most electric fleet management company in North America, serving over 20 diverse industries, powered by 700 employees in 29 states with HQ in New Hampshire and Innovation Center in the Chicago area.
Merchants Fleet is an equal opportunity employer committed to diversity and inclusion. If you require an accommodation with our hiring process please send an email to careers@merchantsfleet.com or call (603) 836-6483.
#J-18808-Ljbffr