Marketing Manager, Media
Cruise.Com, Inc., Florida, NY, United States
Cruise.com one of the internets largest cruise sellers.
Job Title: Marketing Manager, Media Company Description Cruise.com is the largest website specializing in cruises on the Internet. With advanced search and booking technology, greater content, and discount prices, Cruise.com sells more cruises. Our experienced cruise specialists provide the highest level of personal service on every booking. Cruise.com offers the lowest rates, value-added offers, and exclusive prices along with extensive tools to assist customers in making their cruise decision.
Role Overview The Marketing Manager, Paid & Organic Media is a hands-on, data-driven marketer responsible for developing and executing Cruise.com’s full-funnel growth strategy across paid media, SEO/AEO/GEO, and emerging channels.
This is a true in-house role — not agency management. You’ll plan, build, launch, and analyze campaigns end-to-end across multiple platforms, owning everything from audience targeting and creative testing to budget pacing and performance reporting.
Reporting to the Director of Marketing, this role leads Cruise.com’s cross-channel performance strategy and collaborates closely with the creative, content, and analytics teams to drive visibility, bookings, and ROI. The ideal candidate thrives on testing, learning, and optimizing, with a deep understanding of search intent, customer behavior, and algorithmic trends.
While the core focus is paid and organic media, experience supporting or collaborating on email marketing campaigns is a plus — especially if you understand how to connect messaging and data across channels to enhance acquisition and retention.
This role is perfect for someone who loves to build, execute, and scale performance campaigns — a marketer who combines creativity, technical skill, and analytical precision to deliver measurable growth.
Duties and Responsibilities
Build, launch, and optimize paid media campaigns across Google Ads, Bing, Meta, display, video, retargeting, and emerging platforms.
Apply data analysis, attribution, and reporting tools to refine targeting, messaging, and channel mix.
Leverage AI-driven tools and automation to improve efficiency and performance.
Continuously test, learn, and scale new opportunities to support Cruise.com’s marketing and revenue objectives.
Campaign Management & Budget Oversight
Manage end-to-end campaign setup, trafficking, optimization and QA to ensure accuracy and performance.
Collaborate with creative, social, and content marketing team members to ensure campaigns are supported with effective ad assets, and align with the broader marketing strategy.
Monitor pacing, budgets, and forecasts to ensure accurate delivery against spend.
Reconcile monthly media spend and maintain accurate budget documentation in partnership with the Director of Marketing.
Own campaign reporting by clearly communicating performance results, insights, and optimization recommendations to leadership.
Requirements
Proven hands-on experience managing integrated paid and organic media campaigns with a focus on performance marketing.
This is a true in-house role — we do not use an agency.
Hands-on expertise with Google Ads, Bing, Meta, and other paid platforms (TikTok and programmatic a plus).
Strong knowledge of SEO, AEO, and GEO - with the ability to drive discoverability across search, voice, and map-based channels.
Proficiency with SEM Rush, including keyword analysis, competitive audits, and translation of insights into actionable paid and organic strategies.
Advanced understanding of campaign reporting, data analysis, and attribution modeling.
Proficiency with analytics and reporting tools (GA4, Tag Manager, Looker Studio, Tableau, Power BI).
Excellent communication, organizational, and presentation skills.
A plus: experience supporting or collaborating on email marketing campaigns or CRM-based audience targeting.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of experience in paid media planning, buying, or digital marketing.
Travel or cruise industry experience preferred.
Ability to manage multiple priorities in a fast-paced environment.
Dental Insurance, Health Insurance, Voluntary Life Insurance, Paid Time Off, 401(k)
Job Type: Full-time
Work Location: Hybrid in Dania Beach, FL
Cruise.com is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national or ethnic origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), sexual orientation, marital status, military service or veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or other legally protected status protected by applicable federal, state, or local laws and ordinances.
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Job Title: Marketing Manager, Media Company Description Cruise.com is the largest website specializing in cruises on the Internet. With advanced search and booking technology, greater content, and discount prices, Cruise.com sells more cruises. Our experienced cruise specialists provide the highest level of personal service on every booking. Cruise.com offers the lowest rates, value-added offers, and exclusive prices along with extensive tools to assist customers in making their cruise decision.
Role Overview The Marketing Manager, Paid & Organic Media is a hands-on, data-driven marketer responsible for developing and executing Cruise.com’s full-funnel growth strategy across paid media, SEO/AEO/GEO, and emerging channels.
This is a true in-house role — not agency management. You’ll plan, build, launch, and analyze campaigns end-to-end across multiple platforms, owning everything from audience targeting and creative testing to budget pacing and performance reporting.
Reporting to the Director of Marketing, this role leads Cruise.com’s cross-channel performance strategy and collaborates closely with the creative, content, and analytics teams to drive visibility, bookings, and ROI. The ideal candidate thrives on testing, learning, and optimizing, with a deep understanding of search intent, customer behavior, and algorithmic trends.
While the core focus is paid and organic media, experience supporting or collaborating on email marketing campaigns is a plus — especially if you understand how to connect messaging and data across channels to enhance acquisition and retention.
This role is perfect for someone who loves to build, execute, and scale performance campaigns — a marketer who combines creativity, technical skill, and analytical precision to deliver measurable growth.
Duties and Responsibilities
Build, launch, and optimize paid media campaigns across Google Ads, Bing, Meta, display, video, retargeting, and emerging platforms.
Apply data analysis, attribution, and reporting tools to refine targeting, messaging, and channel mix.
Leverage AI-driven tools and automation to improve efficiency and performance.
Continuously test, learn, and scale new opportunities to support Cruise.com’s marketing and revenue objectives.
Campaign Management & Budget Oversight
Manage end-to-end campaign setup, trafficking, optimization and QA to ensure accuracy and performance.
Collaborate with creative, social, and content marketing team members to ensure campaigns are supported with effective ad assets, and align with the broader marketing strategy.
Monitor pacing, budgets, and forecasts to ensure accurate delivery against spend.
Reconcile monthly media spend and maintain accurate budget documentation in partnership with the Director of Marketing.
Own campaign reporting by clearly communicating performance results, insights, and optimization recommendations to leadership.
Requirements
Proven hands-on experience managing integrated paid and organic media campaigns with a focus on performance marketing.
This is a true in-house role — we do not use an agency.
Hands-on expertise with Google Ads, Bing, Meta, and other paid platforms (TikTok and programmatic a plus).
Strong knowledge of SEO, AEO, and GEO - with the ability to drive discoverability across search, voice, and map-based channels.
Proficiency with SEM Rush, including keyword analysis, competitive audits, and translation of insights into actionable paid and organic strategies.
Advanced understanding of campaign reporting, data analysis, and attribution modeling.
Proficiency with analytics and reporting tools (GA4, Tag Manager, Looker Studio, Tableau, Power BI).
Excellent communication, organizational, and presentation skills.
A plus: experience supporting or collaborating on email marketing campaigns or CRM-based audience targeting.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of experience in paid media planning, buying, or digital marketing.
Travel or cruise industry experience preferred.
Ability to manage multiple priorities in a fast-paced environment.
Dental Insurance, Health Insurance, Voluntary Life Insurance, Paid Time Off, 401(k)
Job Type: Full-time
Work Location: Hybrid in Dania Beach, FL
Cruise.com is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national or ethnic origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), sexual orientation, marital status, military service or veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or other legally protected status protected by applicable federal, state, or local laws and ordinances.
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