Regional Marketing Liaison - Pacific Northwest
Acadia Pharmaceuticals Inc., Spokane, WA, United States
About Acadia Pharmaceuticals
Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA‑approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid‑to‑late‑stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier‑stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.
Seeking talent near San Francisco, CA; San Jose, CA; Redwood City, CA; Oakland, CA; Portland, OR; Seattle, WA; Spokane, WA
Position Summary The Regional Marketing Liaison (RML) – Daybue is a senior, in‑market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease‑state (and product) education, and supporting approved educational program execution. The RML collaborates cross‑functionally with field teams and home‑office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team.
This is a field‑based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.
Primary Responsibilities Drive brand advocacy
Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
Execute physician engagement activities in the field and at key congresses.
Execute key market development plans/tactics for pending indications/approvals.
Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional teams to identify and cultivate emerging KOLs across different specialties.
Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
Regional Marketing
Work with cross‑functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Develop and execute region‑specific tactics tailored to regional needs/objectives; develop novel marketing solutions to address regional customer needs.
Manage marketing projects and budgets associated with any regional key customer activities.
Interpret and translate scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
Provide field‑based training for sales, when needed.
Balance customer‑facing time and manage marketing projects.
Execute Account Coordination with all Matrix Partners.
Responsible for monitoring account‑level execution, identifying gaps, and driving coordination.
Work closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.
Peer to Peer Program Management
Create appropriate branded and unbranded speaker program content.
Develop physician speakers to provide high‑quality speaker programs on disease state and product, when appropriate.
Provide refresher and follow‑up training to speakers on approved speaker materials.
Ensure appropriate and compliant execution of speaker programs.
Monitor speaker performance at live programs.
Provide field‑based training to speakers on speaker programs when needed.
HCP Congresses Planning & Execution
Lead planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
Identify novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
Formalize meetings (live, virtual, Congress) with senior leadership and KOLs.
Insight generation
Identify/monitor regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitate cross‑pollination of best practices and highlight emerging issues to find solutions. Generate insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
Work with/among related internal functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in‑line product(s). Facilitate market development/insights for pipeline assets.
Ensure that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
Measure impact of TL marketing activities on a continual basis and adjust course where appropriate.
Develop/Manage regional thought leader engagement promotions budget and vendors.
Conduct all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Education & Experience
Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered. Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.
Skills
Scientific and clinical acumen, ability to engage with national KOLs on key topics, vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
Ability to work successfully in a dynamic, fast paced, collaborative environment.
Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.
Experience working with agency partners and managing resources through medical/legal/compliance review process.
Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy.
Effective verbal and written communication skills and organizational abilities.
Self‑driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the overarching strategy.
Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.
Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required.
Physical Requirements While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands to finger, handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch; see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 60% of the time and work after hours if required by travel schedule or business issues.
Compensation In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance and location.
Salary Range: $168,000—$210,000 USD
Benefits
Competitive base, bonus, new hire and ongoing equity packages
Medical, dental and vision insurance
Employer‑paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2‑year purchase price lock‑in
15+ vacation days
13–15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance
EEO Statement (US‑based Employees) Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally‑protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858‑261‑2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.
California Applicants Please see Additional Information for California Residents within our Privacy Policy.
Canadian Applicants Please see Additional Information for Canadian Residents within our Privacy Policy.
Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia Please see Additional Information for Individuals in the European Economic Area, Switzerland, the United Kingdom, and Serbia within our Privacy Policy.
Notice to Search Firms/Third‑Party Recruitment Agencies (Recruiters) The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.
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Seeking talent near San Francisco, CA; San Jose, CA; Redwood City, CA; Oakland, CA; Portland, OR; Seattle, WA; Spokane, WA
Position Summary The Regional Marketing Liaison (RML) – Daybue is a senior, in‑market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role serves as a critical bridge between field and headquarters, leading speaker development, delivering disease‑state (and product) education, and supporting approved educational program execution. The RML collaborates cross‑functionally with field teams and home‑office partners across Marketing, Sales, Market Access, and Medical Affairs to drive impactful, compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team.
This is a field‑based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs.
Primary Responsibilities Drive brand advocacy
Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
Execute physician engagement activities in the field and at key congresses.
Execute key market development plans/tactics for pending indications/approvals.
Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional teams to identify and cultivate emerging KOLs across different specialties.
Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
Regional Marketing
Work with cross‑functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
Develop and execute region‑specific tactics tailored to regional needs/objectives; develop novel marketing solutions to address regional customer needs.
Manage marketing projects and budgets associated with any regional key customer activities.
Interpret and translate scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
Provide field‑based training for sales, when needed.
Balance customer‑facing time and manage marketing projects.
Execute Account Coordination with all Matrix Partners.
Responsible for monitoring account‑level execution, identifying gaps, and driving coordination.
Work closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.
Peer to Peer Program Management
Create appropriate branded and unbranded speaker program content.
Develop physician speakers to provide high‑quality speaker programs on disease state and product, when appropriate.
Provide refresher and follow‑up training to speakers on approved speaker materials.
Ensure appropriate and compliant execution of speaker programs.
Monitor speaker performance at live programs.
Provide field‑based training to speakers on speaker programs when needed.
HCP Congresses Planning & Execution
Lead planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
Identify novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
Formalize meetings (live, virtual, Congress) with senior leadership and KOLs.
Insight generation
Identify/monitor regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitate cross‑pollination of best practices and highlight emerging issues to find solutions. Generate insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
Work with/among related internal functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in‑line product(s). Facilitate market development/insights for pipeline assets.
Ensure that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
Measure impact of TL marketing activities on a continual basis and adjust course where appropriate.
Develop/Manage regional thought leader engagement promotions budget and vendors.
Conduct all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Education & Experience
Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered. Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.
Skills
Scientific and clinical acumen, ability to engage with national KOLs on key topics, vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
Ability to work successfully in a dynamic, fast paced, collaborative environment.
Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.
Experience working with agency partners and managing resources through medical/legal/compliance review process.
Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy.
Effective verbal and written communication skills and organizational abilities.
Self‑driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the overarching strategy.
Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.
Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required.
Physical Requirements While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands to finger, handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch; see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 60% of the time and work after hours if required by travel schedule or business issues.
Compensation In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance and location.
Salary Range: $168,000—$210,000 USD
Benefits
Competitive base, bonus, new hire and ongoing equity packages
Medical, dental and vision insurance
Employer‑paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2‑year purchase price lock‑in
15+ vacation days
13–15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance
EEO Statement (US‑based Employees) Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally‑protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858‑261‑2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.
California Applicants Please see Additional Information for California Residents within our Privacy Policy.
Canadian Applicants Please see Additional Information for Canadian Residents within our Privacy Policy.
Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia Please see Additional Information for Individuals in the European Economic Area, Switzerland, the United Kingdom, and Serbia within our Privacy Policy.
Notice to Search Firms/Third‑Party Recruitment Agencies (Recruiters) The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.
#J-18808-Ljbffr