Growth Marketing Lead
Bruno, Austin, TX, United States
Bruno is an open‑source API client designed for developers, offering offline capabilities and native integration with version control systems like Git. Unlike bloated API platforms, Bruno prioritizes simplicity and efficiency, allowing developers to store, share, and version collections directly within their existing Git providers. By eliminating reliance on cloud‑based workspaces, Bruno provides a streamlined and developer‑friendly experience for managing APIs with full version control. Our mission is to bring back a focus on the tools developers truly need.
Role We’re hiring a
hands‑on Growth Marketing Lead
to drive
acquisition → activation → advocacy .
SEO/GEO is a major lever , but this role is explicitly
full‑funnel : conversion, lifecycle, and distribution loops matter just as much as rankings.
This will be a role where you can move fast and ship experiments, pages, programs, and reporting to impact core metrics of the company and product.
What you’ll do Acquisition (SEO/GEO + repeatable loops)
Build an acquisition roadmap across
SEO/GEO , community/OSS distribution, partnerships, and lightweight paid tests (as needed)
Create scalable content systems: integrations, comparisons, use‑cases, templates, and docs‑style pages that rank and convert
Improve AI discovery (GEO): content structure for LLM visibility, clear entities, schema/metadata, authoritative pages, and citation‑friendly formatting
Conversion (CRO)
Own conversion on key flows: homepage → download/signup, docs → activation, trial → paid
Run weekly experiments on landing pages, messaging, CTAs, pricing, and onboarding steps
Collaborate with product/engineering to ship changes quickly (you can work directly in the site tooling or clearly spec work)
Lifecycle (activation + retention)
Build/iterate onboarding and lifecycle programs: activation emails, in‑product nudges, winbacks, and upgrade prompts
Define activation milestones and improve the path to “first value” (PQL signals if applicable)
Measurement
Build a simple weekly scorecard: traffic/source mix, trials, activation, paid conversion, and retention indicators
Set up “good enough” attribution and dashboards using HubSpot + product analytics + Search Console
What we’re looking for Must‑haves
5–10 years in growth / demand gen with full‑funnel ownership (not just content)
Strong SEO fundamentals (technical + content), but also strong
CRO + lifecycle
instincts
Analytical and pragmatic: you size opportunities, prioritize ruthlessly, and communicate impact clearly
Strong writing/editing and messaging chops
Comfortable shipping and iterating fast in an early‑stage environment
Nice‑to‑haves
GEO / AI search optimization experience (or strong interest & willingness to test aggressively)
Developer tools, PLG, or open‑source marketing experience
Partnerships/affiliates/community growth experience
Light paid experience (retargeting/small‑budget tests) without turning the company into an ads machine
What success looks like (first 90 days)
A prioritized growth plan tied to
trials → activation → paid
(not vanity traffic)
2–3 acquisition loops launched (e.g., SEO cluster + template pages, partnerships, OSS/community distribution)
Measurable lift in at least one funnel step (signup/trial rate, activation rate, or trial→paid conversion)
Weekly growth scorecard in place with clear owners and next actions
Tools / stack (current) Search Console, analytics, HubSpot, product analytics, Next.js site, GitHub/OSS distribution.
Compensation Competitive salary + meaningful equity + benefits
#J-18808-Ljbffr
Role We’re hiring a
hands‑on Growth Marketing Lead
to drive
acquisition → activation → advocacy .
SEO/GEO is a major lever , but this role is explicitly
full‑funnel : conversion, lifecycle, and distribution loops matter just as much as rankings.
This will be a role where you can move fast and ship experiments, pages, programs, and reporting to impact core metrics of the company and product.
What you’ll do Acquisition (SEO/GEO + repeatable loops)
Build an acquisition roadmap across
SEO/GEO , community/OSS distribution, partnerships, and lightweight paid tests (as needed)
Create scalable content systems: integrations, comparisons, use‑cases, templates, and docs‑style pages that rank and convert
Improve AI discovery (GEO): content structure for LLM visibility, clear entities, schema/metadata, authoritative pages, and citation‑friendly formatting
Conversion (CRO)
Own conversion on key flows: homepage → download/signup, docs → activation, trial → paid
Run weekly experiments on landing pages, messaging, CTAs, pricing, and onboarding steps
Collaborate with product/engineering to ship changes quickly (you can work directly in the site tooling or clearly spec work)
Lifecycle (activation + retention)
Build/iterate onboarding and lifecycle programs: activation emails, in‑product nudges, winbacks, and upgrade prompts
Define activation milestones and improve the path to “first value” (PQL signals if applicable)
Measurement
Build a simple weekly scorecard: traffic/source mix, trials, activation, paid conversion, and retention indicators
Set up “good enough” attribution and dashboards using HubSpot + product analytics + Search Console
What we’re looking for Must‑haves
5–10 years in growth / demand gen with full‑funnel ownership (not just content)
Strong SEO fundamentals (technical + content), but also strong
CRO + lifecycle
instincts
Analytical and pragmatic: you size opportunities, prioritize ruthlessly, and communicate impact clearly
Strong writing/editing and messaging chops
Comfortable shipping and iterating fast in an early‑stage environment
Nice‑to‑haves
GEO / AI search optimization experience (or strong interest & willingness to test aggressively)
Developer tools, PLG, or open‑source marketing experience
Partnerships/affiliates/community growth experience
Light paid experience (retargeting/small‑budget tests) without turning the company into an ads machine
What success looks like (first 90 days)
A prioritized growth plan tied to
trials → activation → paid
(not vanity traffic)
2–3 acquisition loops launched (e.g., SEO cluster + template pages, partnerships, OSS/community distribution)
Measurable lift in at least one funnel step (signup/trial rate, activation rate, or trial→paid conversion)
Weekly growth scorecard in place with clear owners and next actions
Tools / stack (current) Search Console, analytics, HubSpot, product analytics, Next.js site, GitHub/OSS distribution.
Compensation Competitive salary + meaningful equity + benefits
#J-18808-Ljbffr