Talent Marketing Specialist
ColonialWebb, Richmond, VA, United States
Job Title:
Talent Marketing Specialist
Department:
Marketing
Reports To:
Director of Marketing and Brand Development
FLSA Status:
Exempt
Location:
Richmond, VA (Travel Required)
Position Summary ColonialWebb is seeking a data-driven, creative Talent Marketing Specialist to lead recruitment marketing and employer branding initiatives that attract top talent across skilled trades and leadership roles. This role sits at the intersection of digital marketing, talent acquisition, and workforce strategy — building scalable, high-impact campaigns that create a predictable pipeline of Service Technicians and other critical positions that power our continued growth.
Who We Are At ColonialWebb, we are a leading provider of mechanical and electrical construction, service, and manufacturing services throughout the Mid-Atlantic. For over 50 years, we’ve built our reputation on safety, innovation, and delivering exceptional results for our customers. Our people are the foundation of our success, and we are committed to developing strong teams, investing in growth, and creating meaningful career opportunities across our organization.
Perks of Joining ColonialWebb
Competitive compensation and comprehensive benefits package
Career growth and professional development opportunities
Collaborative, team-oriented culture
Opportunity to shape and elevate ColonialWebb’s employer brand
Exposure to expansion markets and operational leadership teams
Essential Duties And Responsibilities (A Day In The Life)
Develop and execute enterprise talent attraction campaigns aligned with workforce growth goals
Build and enhance ColonialWebb’s employer brand strategy across digital platforms
Launch targeted, geo-focused recruiting campaigns in expansion markets
Manage multi-channel recruitment marketing initiatives (LinkedIn, job boards, social media, programmatic advertising)
Optimize marketing funnels from impressions to qualified applicants
Analyze campaign performance metrics including cost per applicant, conversion rates, and channel ROI
Develop audience-specific messaging for skilled trades, technical professionals, and early career talent
Create compelling employer brand storytelling through video, social media, testimonials, and digital advertising
Partner cross-functionally with Talent Acquisition, HR, and leadership to align marketing strategy with hiring demand
Qualifications Required Education and Experience
3+ years of experience in digital marketing, recruitment marketing, or employer branding
Proven experience managing performance-based marketing campaigns
Experience developing audience personas and targeted messaging strategies
Required Knowledge, Skills, And Abilities
Strong understanding of marketing funnels, lead generation, and conversion optimization
Data-driven mindset with ability to translate analytics into actionable recruiting strategy
Experience reporting on performance metrics and ROI
Ability to collaborate effectively across departments and leadership levels
Preferred Qualifications
Recruitment marketing experience within construction, skilled trades, HVAC, mechanical, or industrial industries
Experience with programmatic advertising and job board strategy
Multi-channel campaign development and execution experience
Equal Opportunity Employer ColonialWebb is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Talent Marketing Specialist
Department:
Marketing
Reports To:
Director of Marketing and Brand Development
FLSA Status:
Exempt
Location:
Richmond, VA (Travel Required)
Position Summary ColonialWebb is seeking a data-driven, creative Talent Marketing Specialist to lead recruitment marketing and employer branding initiatives that attract top talent across skilled trades and leadership roles. This role sits at the intersection of digital marketing, talent acquisition, and workforce strategy — building scalable, high-impact campaigns that create a predictable pipeline of Service Technicians and other critical positions that power our continued growth.
Who We Are At ColonialWebb, we are a leading provider of mechanical and electrical construction, service, and manufacturing services throughout the Mid-Atlantic. For over 50 years, we’ve built our reputation on safety, innovation, and delivering exceptional results for our customers. Our people are the foundation of our success, and we are committed to developing strong teams, investing in growth, and creating meaningful career opportunities across our organization.
Perks of Joining ColonialWebb
Competitive compensation and comprehensive benefits package
Career growth and professional development opportunities
Collaborative, team-oriented culture
Opportunity to shape and elevate ColonialWebb’s employer brand
Exposure to expansion markets and operational leadership teams
Essential Duties And Responsibilities (A Day In The Life)
Develop and execute enterprise talent attraction campaigns aligned with workforce growth goals
Build and enhance ColonialWebb’s employer brand strategy across digital platforms
Launch targeted, geo-focused recruiting campaigns in expansion markets
Manage multi-channel recruitment marketing initiatives (LinkedIn, job boards, social media, programmatic advertising)
Optimize marketing funnels from impressions to qualified applicants
Analyze campaign performance metrics including cost per applicant, conversion rates, and channel ROI
Develop audience-specific messaging for skilled trades, technical professionals, and early career talent
Create compelling employer brand storytelling through video, social media, testimonials, and digital advertising
Partner cross-functionally with Talent Acquisition, HR, and leadership to align marketing strategy with hiring demand
Qualifications Required Education and Experience
3+ years of experience in digital marketing, recruitment marketing, or employer branding
Proven experience managing performance-based marketing campaigns
Experience developing audience personas and targeted messaging strategies
Required Knowledge, Skills, And Abilities
Strong understanding of marketing funnels, lead generation, and conversion optimization
Data-driven mindset with ability to translate analytics into actionable recruiting strategy
Experience reporting on performance metrics and ROI
Ability to collaborate effectively across departments and leadership levels
Preferred Qualifications
Recruitment marketing experience within construction, skilled trades, HVAC, mechanical, or industrial industries
Experience with programmatic advertising and job board strategy
Multi-channel campaign development and execution experience
Equal Opportunity Employer ColonialWebb is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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