Global Commercial Marketing Specialist
Fluke Health Solutions, Brockport, NY, United States
Global Marketing Specialist – RaySafe and Software
The Marketing Manager will be responsible for developing and driving key marketing and business objectives for both the RaySafe hardware portfolio and the One QA software platform. This includes involvement in setting strategic direction for the worldwide business, meeting revenue and profitability targets, building and leading high-performance programs, and creating sales enablement tools and content to help achieve global revenue growth. The Marketing Manager will work cross-functionally to integrate marketing strategies within Sales and Product Management.
Responsibilities
Learn the technical and economic environment influencing the business, including procedures, key decision makers, and business barriers and motivations.
Build relationships with key internal and external stakeholders, including cross-functional team members, product management colleagues, field selling organization, channel partners, and end users.
Develop and execute product launch plans, including developing product positioning, defining marketing messages and collateral, and developing sales and physician education programs and training both domestic and international marketing and sales teams.
Form strong relationships with top industry organizations, associations, groups, vendors, and thought leaders.
Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for growth.
Contribute to the development of annual plans that outline franchise objectives, strategies, tactics, and activities. Execute specific projects and tactical plans to deliver profitable growth and maximize global market opportunities.
Contribute to the identification and execution of a well-tailored self-development plan.
Required Qualifications
Undergraduate degree
A minimum of 5 years of successful related business experience
Global product launch experience
Demonstrated record of success working in a team environment
Excellent communication, interpersonal skills, and innovation, planning, and execution abilities
Ability to travel 30% internationally and locally
Preferred Qualifications
Medical device experience
Sales or product management experience
Strong business acumen, communication, and strategic thinking
Experience in medical device quality assurance or biomedical engineering
Software sales or marketing experience in the healthcare space
Degree in science or engineering
Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields such as workplace safety, built environments, and healthcare. As a global industrial technology innovator with a startup spirit, our forward‑looking companies lead in healthcare sterilization, industrial safety, predictive maintenance, and other mission‑critical solutions. We collaborate with customers and partners to solve global challenges, from workplace safety in demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team of 10,000, unified by an inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact and believe in the potential of people working together to solve problems.
About Fluke Health Solutions Fluke Health Solutions (FHS) comprises four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen—leading the biomedical and radiation detection markets with innovative products and services that keep customers, patients, and clients safe. FHS values your potential, encourages growth, and provides opportunities for accountability and visibility.
Equal Opportunity Employer We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers, valuing diversity and encouraging applications from all qualified applicants regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other legally protected characteristics. We are committed to providing reasonable accommodations for applicants with disabilities. Please contact us at applyassistance@fortive.com if you need an accommodation as part of the application process.
Bonus or Equity This position is eligible for bonus as part of the total compensation package.
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Responsibilities
Learn the technical and economic environment influencing the business, including procedures, key decision makers, and business barriers and motivations.
Build relationships with key internal and external stakeholders, including cross-functional team members, product management colleagues, field selling organization, channel partners, and end users.
Develop and execute product launch plans, including developing product positioning, defining marketing messages and collateral, and developing sales and physician education programs and training both domestic and international marketing and sales teams.
Form strong relationships with top industry organizations, associations, groups, vendors, and thought leaders.
Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for growth.
Contribute to the development of annual plans that outline franchise objectives, strategies, tactics, and activities. Execute specific projects and tactical plans to deliver profitable growth and maximize global market opportunities.
Contribute to the identification and execution of a well-tailored self-development plan.
Required Qualifications
Undergraduate degree
A minimum of 5 years of successful related business experience
Global product launch experience
Demonstrated record of success working in a team environment
Excellent communication, interpersonal skills, and innovation, planning, and execution abilities
Ability to travel 30% internationally and locally
Preferred Qualifications
Medical device experience
Sales or product management experience
Strong business acumen, communication, and strategic thinking
Experience in medical device quality assurance or biomedical engineering
Software sales or marketing experience in the healthcare space
Degree in science or engineering
Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields such as workplace safety, built environments, and healthcare. As a global industrial technology innovator with a startup spirit, our forward‑looking companies lead in healthcare sterilization, industrial safety, predictive maintenance, and other mission‑critical solutions. We collaborate with customers and partners to solve global challenges, from workplace safety in demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team of 10,000, unified by an inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact and believe in the potential of people working together to solve problems.
About Fluke Health Solutions Fluke Health Solutions (FHS) comprises four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen—leading the biomedical and radiation detection markets with innovative products and services that keep customers, patients, and clients safe. FHS values your potential, encourages growth, and provides opportunities for accountability and visibility.
Equal Opportunity Employer We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers, valuing diversity and encouraging applications from all qualified applicants regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other legally protected characteristics. We are committed to providing reasonable accommodations for applicants with disabilities. Please contact us at applyassistance@fortive.com if you need an accommodation as part of the application process.
Bonus or Equity This position is eligible for bonus as part of the total compensation package.
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