Marketing Manager
Grason-Stadler, Eden Prairie, MN, United States
Overview
Grason‑Stadler (GSI) is a Demant company, a world‑leading hearing healthcare group that offers solutions and services to help people with hearing loss connect with the world around them. Demant is a Denmark‑based manufacturer of hearing‑related products and services, comprised of multiple market‑leading hearing aid and audiology screening and diagnostic equipment/service companies.
Grason‑Stadler Inc. (GSI) is a world leader in audiometric assessment instrumentation and carries a full line of audiometers, tympanometers, otoacoustic emissions (OAE) and auditory evoked potential instruments. From school screenings to research facilities, GSI instruments have been the equipment of choice for audiological assessments throughout the world for over 75 years.
Position Summary We are seeking a
Marketing Manager
to join us at our Eden Prairie, MN headquarters. This is a hybrid role involving up to 20% domestic and international travel, ideal for someone who thrives in a collaborative, globally connected environment.
As our Brand Marketing Manager, you will play a pivotal role in elevating the brand’s presence and commercial impact. You will own and shape the brand’s positioning, tone of voice, and visual identity—ensuring cohesion across our multi‑brand landscape and alignment with Global Marketing. You’ll lead the annual marketing planning process and drive high‑quality execution across campaigns, product launches, and commercial initiatives that build demand, strengthen brand preference, and fuel growth.
Compensation range: $110,000 to $120,000 annually, based on qualifications and experience.
Full‑Time Benefits
Medical, dental, prescription, and vision benefits
24/7 virtual medical care
Employee Assistance Program for you and your family
401(k) with company match
Company‑paid life insurance
Supplemental insurance for yourself, your spouse/partner, and your children
Short‑term and long‑term disability insurance
Pre‑tax Health Savings Account and Flexible Spending Accounts for Health Care or Dependent Care
Pet insurance
Commuter accounts
Employee Perks (tech discount)
Supervisory Responsibilities
Recruit, interview, hire, and train new employees.
Oversee the daily workflow of the department.
Provide constructive and timely performance evaluations.
Handle discipline and termination of employees in accordance with company policy.
Brand Positioning & Strategic Marketing Planning
Own and protect the brand’s tone of voice, positioning, and CVI to ensure consistency across all touchpoints.
Develop and execute the annual marketing plan in alignment with commercial and product priorities.
Define campaign objectives, messaging, channels, and budgets.
Campaign Planning & Execution
Create comprehensive campaign briefs in collaboration with Product Management and Sales.
Coordinate and execute marketing activities such as product launches, tradeshows, webinars, and local campaigns.
Ensure campaign timelines, deliverables, and reviews are clearly managed and communicated.
Cross‑Functional Collaboration
Work closely with Sales to understand customer needs and support demand generation.
Partner with Product Management to ensure marketing reflects key product value propositions and differentiation.
Collaborate with Marketing Operations for ready‑to‑use collateral.
Performance & Commercial Impact
Monitor campaign and content performance using agreed KPIs (e.g., leads, traffic, engagement, conversion, ROI).
Conduct performance reviews and share learnings with Global Strategic Marketing, Sales, Product Management, and leadership.
Drive continuous improvement to ensure campaigns increasingly support revenue growth.
Education
Bachelor’s degree in marketing, business, communications, or related field.
Experience
4+ years of experience in B2B or healthcare/medtech marketing.
Experience planning and executing marketing campaigns across channels.
Demonstrated success leading or influencing in a highly matrixed, global organization.
Skills
Strong communication, stakeholder management, and commercial acumen.
Campaign planning and project‑management skills.
Ability to translate product value into compelling customer‑facing messaging.
Competencies
Collaboration
Customer focus
Ownership
Structured execution
Creativity balanced with commercial mindset
Decision Boundaries
Operational: Create and execute campaigns, launches, and marketing plans within agreed budgets and priorities.
Decision input: Provide insight to Product Management and Sales on customer trends and campaign performance.
Escalation: Brand strategy changes, budget deviations, or risks affecting commercial delivery.
Grason‑Stadler is an Equal Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.
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Grason‑Stadler Inc. (GSI) is a world leader in audiometric assessment instrumentation and carries a full line of audiometers, tympanometers, otoacoustic emissions (OAE) and auditory evoked potential instruments. From school screenings to research facilities, GSI instruments have been the equipment of choice for audiological assessments throughout the world for over 75 years.
Position Summary We are seeking a
Marketing Manager
to join us at our Eden Prairie, MN headquarters. This is a hybrid role involving up to 20% domestic and international travel, ideal for someone who thrives in a collaborative, globally connected environment.
As our Brand Marketing Manager, you will play a pivotal role in elevating the brand’s presence and commercial impact. You will own and shape the brand’s positioning, tone of voice, and visual identity—ensuring cohesion across our multi‑brand landscape and alignment with Global Marketing. You’ll lead the annual marketing planning process and drive high‑quality execution across campaigns, product launches, and commercial initiatives that build demand, strengthen brand preference, and fuel growth.
Compensation range: $110,000 to $120,000 annually, based on qualifications and experience.
Full‑Time Benefits
Medical, dental, prescription, and vision benefits
24/7 virtual medical care
Employee Assistance Program for you and your family
401(k) with company match
Company‑paid life insurance
Supplemental insurance for yourself, your spouse/partner, and your children
Short‑term and long‑term disability insurance
Pre‑tax Health Savings Account and Flexible Spending Accounts for Health Care or Dependent Care
Pet insurance
Commuter accounts
Employee Perks (tech discount)
Supervisory Responsibilities
Recruit, interview, hire, and train new employees.
Oversee the daily workflow of the department.
Provide constructive and timely performance evaluations.
Handle discipline and termination of employees in accordance with company policy.
Brand Positioning & Strategic Marketing Planning
Own and protect the brand’s tone of voice, positioning, and CVI to ensure consistency across all touchpoints.
Develop and execute the annual marketing plan in alignment with commercial and product priorities.
Define campaign objectives, messaging, channels, and budgets.
Campaign Planning & Execution
Create comprehensive campaign briefs in collaboration with Product Management and Sales.
Coordinate and execute marketing activities such as product launches, tradeshows, webinars, and local campaigns.
Ensure campaign timelines, deliverables, and reviews are clearly managed and communicated.
Cross‑Functional Collaboration
Work closely with Sales to understand customer needs and support demand generation.
Partner with Product Management to ensure marketing reflects key product value propositions and differentiation.
Collaborate with Marketing Operations for ready‑to‑use collateral.
Performance & Commercial Impact
Monitor campaign and content performance using agreed KPIs (e.g., leads, traffic, engagement, conversion, ROI).
Conduct performance reviews and share learnings with Global Strategic Marketing, Sales, Product Management, and leadership.
Drive continuous improvement to ensure campaigns increasingly support revenue growth.
Education
Bachelor’s degree in marketing, business, communications, or related field.
Experience
4+ years of experience in B2B or healthcare/medtech marketing.
Experience planning and executing marketing campaigns across channels.
Demonstrated success leading or influencing in a highly matrixed, global organization.
Skills
Strong communication, stakeholder management, and commercial acumen.
Campaign planning and project‑management skills.
Ability to translate product value into compelling customer‑facing messaging.
Competencies
Collaboration
Customer focus
Ownership
Structured execution
Creativity balanced with commercial mindset
Decision Boundaries
Operational: Create and execute campaigns, launches, and marketing plans within agreed budgets and priorities.
Decision input: Provide insight to Product Management and Sales on customer trends and campaign performance.
Escalation: Brand strategy changes, budget deviations, or risks affecting commercial delivery.
Grason‑Stadler is an Equal Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.
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