Influencer Marketing Coordinator
DIME Beauty Co, Manhattan Beach, CA, United States
Position Description
The Influencer Marketing Coordinator is responsible for the day-to-day management and execution of the brand’s influencer and PR affiliate programs, while also supporting paid and organic influencer marketing initiatives. This role plays a key part in building and nurturing creator relationships, ensuring smooth operational execution, and maintaining accurate tracking and reporting across all influencer activities.
Working cross-functionally with Marketing and Data/ Finance teams, the Influencer Marketing Coordinator ensures influencer programs are executed efficiently, on-brand, and in alignment with business goals. This position requires strong organizational skills, attention to detail, and a passion for skincare, creator culture, and community-driven marketing.
Duties/Responsibilities Influencer Affiliate Marketing
Manage the day-to-daye of influencer affiliate program in ShopMy (or any future program) end-to-end, including creator outreach, onboarding, communication, and ongoing relationship management
Source, vet, and onboard new influencer affiliates aligned with brand values, audience, and performance goals
Develop, distribute, and manage custom affiliate links and discount codes for influencer partners
Track affiliate performance including sales, conversions, engagement, and ROI
Maintain accurate, up-to-date influencer affiliate trackers documenting outreach, partnerships, deliverables, and spend
Process influencer affiliate payouts accurately and on time in partnership with Finance
Monitor influencer content to ensure brand alignment, FTC compliance, and affiliate disclosure requirements
Paid/Organic Influencer Support
Support Influencer team to execute and scale a comprehensive influencer marketing strategy that drives brand awareness, engagement and revenue growth
Help identify, engage and manage influencers across micro to macro tiers and platforms, with a strong focus on Instagram, TikTok, YouTube and emerging social media platforms
Support daily management of DIME’s influencer campaign tracker (updating data regularly, ensuring accuracy)
Spearhead influencer custom code and link development, ensuring all codes and links are created, monitored and tracked monthly
Own influencer payout system, including gathering Lumanu codes and ensuring timely payments monthly. Manage monthly reporting back to finance for all talent payout
Manage placing and fulfillment of influencer product orders
Cross-Functional Support & Operations
Collaborate cross-functionally with Marketing, Brand, DTC and Sales teams to align influencer efforts with broader business goals
Support creator payment processing and administrative workflows
Partner with DIME social media team to execute influencer content across DIME social channels
Stay current on influencer marketing trends, platform updates, and best practices within the skincare and beauty space
Continuously identify opportunities to improve workflows, processes, and program efficiency
Requirements
Strong relationship-building and communication skills
Exceptional organizational and project management abilities with strong attention to detail
Strong analytical mindset that can turn insights into action
Ability to manage multiple projects in a fast-paced environment
Passion for beauty, skincare, and digital culture with an open mind
Proficient in data entry and analysis
Qualifications, Education, and Experience
3 years of experience in influencer marketing—ideally in beauty, wellness, or lifestyle
Bachelor’s degree in Marketing, Communications, Public Relations or related field
Intro level of experience building brand communities, affiliate programs, and influencer strategies that drive measurable impact
Knowledge of the influencer ecosystem, particularly on Instagram and TikTok
Experience with social listening tools and influencer management programs required
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Working cross-functionally with Marketing and Data/ Finance teams, the Influencer Marketing Coordinator ensures influencer programs are executed efficiently, on-brand, and in alignment with business goals. This position requires strong organizational skills, attention to detail, and a passion for skincare, creator culture, and community-driven marketing.
Duties/Responsibilities Influencer Affiliate Marketing
Manage the day-to-daye of influencer affiliate program in ShopMy (or any future program) end-to-end, including creator outreach, onboarding, communication, and ongoing relationship management
Source, vet, and onboard new influencer affiliates aligned with brand values, audience, and performance goals
Develop, distribute, and manage custom affiliate links and discount codes for influencer partners
Track affiliate performance including sales, conversions, engagement, and ROI
Maintain accurate, up-to-date influencer affiliate trackers documenting outreach, partnerships, deliverables, and spend
Process influencer affiliate payouts accurately and on time in partnership with Finance
Monitor influencer content to ensure brand alignment, FTC compliance, and affiliate disclosure requirements
Paid/Organic Influencer Support
Support Influencer team to execute and scale a comprehensive influencer marketing strategy that drives brand awareness, engagement and revenue growth
Help identify, engage and manage influencers across micro to macro tiers and platforms, with a strong focus on Instagram, TikTok, YouTube and emerging social media platforms
Support daily management of DIME’s influencer campaign tracker (updating data regularly, ensuring accuracy)
Spearhead influencer custom code and link development, ensuring all codes and links are created, monitored and tracked monthly
Own influencer payout system, including gathering Lumanu codes and ensuring timely payments monthly. Manage monthly reporting back to finance for all talent payout
Manage placing and fulfillment of influencer product orders
Cross-Functional Support & Operations
Collaborate cross-functionally with Marketing, Brand, DTC and Sales teams to align influencer efforts with broader business goals
Support creator payment processing and administrative workflows
Partner with DIME social media team to execute influencer content across DIME social channels
Stay current on influencer marketing trends, platform updates, and best practices within the skincare and beauty space
Continuously identify opportunities to improve workflows, processes, and program efficiency
Requirements
Strong relationship-building and communication skills
Exceptional organizational and project management abilities with strong attention to detail
Strong analytical mindset that can turn insights into action
Ability to manage multiple projects in a fast-paced environment
Passion for beauty, skincare, and digital culture with an open mind
Proficient in data entry and analysis
Qualifications, Education, and Experience
3 years of experience in influencer marketing—ideally in beauty, wellness, or lifestyle
Bachelor’s degree in Marketing, Communications, Public Relations or related field
Intro level of experience building brand communities, affiliate programs, and influencer strategies that drive measurable impact
Knowledge of the influencer ecosystem, particularly on Instagram and TikTok
Experience with social listening tools and influencer management programs required
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