Digital Strategist
Atkins International LLC, San Antonio, TX, United States
A great place to work.
The Atkins Group is seeking a creative, strategic, and technically skilled Digital Strategist to join our growing digital team. This role combines digital marketing strategy, marketing technology, and hands‑on production. The ideal candidate can think strategically about digital marketing while also executing campaign assets across platforms.
Under the guidance of our Digital Director, this person will collaborate with account and creative teams to help our clients build smarter, more effective digital marketing ecosystems. They will produce high‑quality digital assets while helping implement digital strategies that support marketing objectives across channels.
We’re looking for someone who enjoys connecting strategy and design with execution, understands how digital tools and platforms work together, and isn’t afraid to learn new technologies or help the team figure out the best solutions.
Key Responsibilities
Support development of digital marketing strategies across web, email, and digital media
Evaluate client digital ecosystems and recommend tools, platforms, and improvements
Provide guidance on digital technologies, marketing automation, and CRM integrations
Marketing Automation, CRM & Email
Support and manage marketing automation and CRM platforms
Develop segmentation, lead nurturing, and lifecycle marketing strategies
Manage email marketing campaigns including HTML builds, automation workflows, testing, and reporting
Digital Production
Produce digital campaign assets including banner ads with HTML5, landing pages, web graphics, and emails
Own end‑to‑end email production including HTML development and QA
Translate creative concepts into digital executions across web, mobile, and advertising platforms
Design & Technical Execution
Finalize layouts and create web‑ready assets for websites, email, digital advertising, and social media
Build HTML5 banners and interactive assets
Ensure assets are optimized for responsiveness, performance, and platform specifications
Quality Control & Collaboration
Conduct quality assurance, troubleshooting, and proofreading for digital assets
Manage and organize digital files and assets across servers and asset management systems
Collaborate with creative and account teams to execute campaigns effectively
Skills & Qualifications
Experience with marketing automation platforms (Zapier, ActiveCampaign, HubSpot, Marketo, or similar)
Experience with CRM systems such as ActiveCampaign, Salesforce, HubSpot CRM, or similar
Experience managing email marketing programs and automation workflows
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, After Effects, Animate)
Advanced knowledge of Photoshop
Experience with Adobe Animate and GSAP for HTML5 banners
Knowledge of HTML email development and responsive web coding
Experience with WordPress or CMS platforms
Strong design skills with an eye for layout, typography, and digital trends
What We’re Looking For
Strategic thinker who can connect marketing goals with digital execution
Curious problem solver who enjoys learning new tools and technologies
Highly organized and able to manage multiple projects and deadlines
Collaborative team player with strong communication skills
Experience
3+ years of experience in digital design, digital marketing, or related field
Agency experience preferred
About The Atkins Group The Atkins Group is a highly established brand agency with offices in San Antonio, TX and remote work set up. We specialize in civic, travel and tourism, healthcare, and consumer product and service brands.
We offer competitive compensation based on experience. Benefits include medical, dental, and vision coverage, bonuses, and advancement opportunities.
The Atkins Group is an equal opportunity employer.
#J-18808-Ljbffr
The Atkins Group is seeking a creative, strategic, and technically skilled Digital Strategist to join our growing digital team. This role combines digital marketing strategy, marketing technology, and hands‑on production. The ideal candidate can think strategically about digital marketing while also executing campaign assets across platforms.
Under the guidance of our Digital Director, this person will collaborate with account and creative teams to help our clients build smarter, more effective digital marketing ecosystems. They will produce high‑quality digital assets while helping implement digital strategies that support marketing objectives across channels.
We’re looking for someone who enjoys connecting strategy and design with execution, understands how digital tools and platforms work together, and isn’t afraid to learn new technologies or help the team figure out the best solutions.
Key Responsibilities
Support development of digital marketing strategies across web, email, and digital media
Evaluate client digital ecosystems and recommend tools, platforms, and improvements
Provide guidance on digital technologies, marketing automation, and CRM integrations
Marketing Automation, CRM & Email
Support and manage marketing automation and CRM platforms
Develop segmentation, lead nurturing, and lifecycle marketing strategies
Manage email marketing campaigns including HTML builds, automation workflows, testing, and reporting
Digital Production
Produce digital campaign assets including banner ads with HTML5, landing pages, web graphics, and emails
Own end‑to‑end email production including HTML development and QA
Translate creative concepts into digital executions across web, mobile, and advertising platforms
Design & Technical Execution
Finalize layouts and create web‑ready assets for websites, email, digital advertising, and social media
Build HTML5 banners and interactive assets
Ensure assets are optimized for responsiveness, performance, and platform specifications
Quality Control & Collaboration
Conduct quality assurance, troubleshooting, and proofreading for digital assets
Manage and organize digital files and assets across servers and asset management systems
Collaborate with creative and account teams to execute campaigns effectively
Skills & Qualifications
Experience with marketing automation platforms (Zapier, ActiveCampaign, HubSpot, Marketo, or similar)
Experience with CRM systems such as ActiveCampaign, Salesforce, HubSpot CRM, or similar
Experience managing email marketing programs and automation workflows
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, After Effects, Animate)
Advanced knowledge of Photoshop
Experience with Adobe Animate and GSAP for HTML5 banners
Knowledge of HTML email development and responsive web coding
Experience with WordPress or CMS platforms
Strong design skills with an eye for layout, typography, and digital trends
What We’re Looking For
Strategic thinker who can connect marketing goals with digital execution
Curious problem solver who enjoys learning new tools and technologies
Highly organized and able to manage multiple projects and deadlines
Collaborative team player with strong communication skills
Experience
3+ years of experience in digital design, digital marketing, or related field
Agency experience preferred
About The Atkins Group The Atkins Group is a highly established brand agency with offices in San Antonio, TX and remote work set up. We specialize in civic, travel and tourism, healthcare, and consumer product and service brands.
We offer competitive compensation based on experience. Benefits include medical, dental, and vision coverage, bonuses, and advancement opportunities.
The Atkins Group is an equal opportunity employer.
#J-18808-Ljbffr