Integrated Media Planner
North Eastern Services, Colorado Springs, CO, United States
Integrated Media Planner
The role in brief:
The Integrated Media Planner is responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys. The Integrated Media Planner is an expert at understanding emerging trends and best practices across the omni-channel media world. This position is supported by subject matter experts (Supervisor and/or Planner) in traditional and digital media channels and also by coordinators who are assisting in workflow, partner integration, billing, traffic and reporting functions.
Responsibilities Include:
Research, develop, and plan media for specific clients
Possess and maintain an understanding of media planning and buying across mediums – including television (national and spot), radio, print, digital, programmatic, mobile and social media
Present media plans to internal and client audiences
Gather, organize and present competitive research and spending data
Demonstrate strong problem-solving abilities and foster innovative solutions
Work closely with research and account service team members to frame and participate in strategy development, set goals and participate in the measurement process
Negotiate best possible rates, special parameters, value-added sponsorships and promotions and justify all media recommendations
Take a lead position in the campaign review process – leading teams to better performing work
Manage and oversee campaign execution/optimizations across self service channels such as Meta, LinkedIn, Pinterest, X, The Trade Desk and others
Manage Optimization Specialists to ensure work quality and foster strong relationships and career growth
Communicate in a clear, coherent and professional manner
Develop and facilitate strong relationships across the agency, and in workflow
Represent the team and the agency in a positive manner in all endeavors
Those who succeed in this role have the following qualifications:
3-5 years of agency experience in media planning and buying, including digital and/or paid social experience
A Bachelor’s degree from an accredited four-year college or university
Strong written and verbal presentation skills and style
Ability to manage people and projects smoothly and efficiently
Excellent interpersonal skills, demonstrating energy and passion for the work
Effective problem-solver and generator of innovative solutions
Focused on delivering great work, no matter project size or complexity
Versed in applicable software and technology platforms
Proficient in Google Suite applications and media research/planning tools
Agency Values:
GRIT. Fall seven times, get up eight.
CURIOUS. Follow that hunch with unbridled passion.
PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.
CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)
UNCOMPROMISING. What you do when no one is watching is really who you are.
UNFORGETTABLE. What about you, your character, your personality - sticks?
UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others who need a pick-me-up along the way.
MYTH-WORTHY. What stories about you will still loom large 20 years from now.
Schedule and Location: Monday - Friday 8:30am - 5:30pm. Remote work available on Fridays.
This role can be based out of either our Denver, CO or Colorado Springs, CO office.
Compensation The salary range for this role is $62,000 - $75,000/year.
* New hires typically start between the minimum and midpoint of the salary range posted depending on qualifications.
Benefits:
401k + employer match
Medical, Dental, Vision
Life and short-term disability (100% employer paid)
Voluntary long-term disability
EAP
9 paid holidays
PTO, Floating Holiday, Volunteering Day
Education reimbursement
Employee referral program
Employee recognition program where points turn into money!
Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status.
Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment eligibility of all new hires.
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Responsibilities Include:
Research, develop, and plan media for specific clients
Possess and maintain an understanding of media planning and buying across mediums – including television (national and spot), radio, print, digital, programmatic, mobile and social media
Present media plans to internal and client audiences
Gather, organize and present competitive research and spending data
Demonstrate strong problem-solving abilities and foster innovative solutions
Work closely with research and account service team members to frame and participate in strategy development, set goals and participate in the measurement process
Negotiate best possible rates, special parameters, value-added sponsorships and promotions and justify all media recommendations
Take a lead position in the campaign review process – leading teams to better performing work
Manage and oversee campaign execution/optimizations across self service channels such as Meta, LinkedIn, Pinterest, X, The Trade Desk and others
Manage Optimization Specialists to ensure work quality and foster strong relationships and career growth
Communicate in a clear, coherent and professional manner
Develop and facilitate strong relationships across the agency, and in workflow
Represent the team and the agency in a positive manner in all endeavors
Those who succeed in this role have the following qualifications:
3-5 years of agency experience in media planning and buying, including digital and/or paid social experience
A Bachelor’s degree from an accredited four-year college or university
Strong written and verbal presentation skills and style
Ability to manage people and projects smoothly and efficiently
Excellent interpersonal skills, demonstrating energy and passion for the work
Effective problem-solver and generator of innovative solutions
Focused on delivering great work, no matter project size or complexity
Versed in applicable software and technology platforms
Proficient in Google Suite applications and media research/planning tools
Agency Values:
GRIT. Fall seven times, get up eight.
CURIOUS. Follow that hunch with unbridled passion.
PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.
CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)
UNCOMPROMISING. What you do when no one is watching is really who you are.
UNFORGETTABLE. What about you, your character, your personality - sticks?
UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others who need a pick-me-up along the way.
MYTH-WORTHY. What stories about you will still loom large 20 years from now.
Schedule and Location: Monday - Friday 8:30am - 5:30pm. Remote work available on Fridays.
This role can be based out of either our Denver, CO or Colorado Springs, CO office.
Compensation The salary range for this role is $62,000 - $75,000/year.
* New hires typically start between the minimum and midpoint of the salary range posted depending on qualifications.
Benefits:
401k + employer match
Medical, Dental, Vision
Life and short-term disability (100% employer paid)
Voluntary long-term disability
EAP
9 paid holidays
PTO, Floating Holiday, Volunteering Day
Education reimbursement
Employee referral program
Employee recognition program where points turn into money!
Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status.
Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment eligibility of all new hires.
#J-18808-Ljbffr