Disney Consumer Products Global Marketing Strategy & Campaign Intern, Summer/Fal
The Walt Disney Company (France), Glendale, CA, United States
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana, and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
What You Will Do You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance, and becoming an employee of a dynamic global marketing team.
Collaborate on the development of marketing strategies and go-to‑market plans aimed at achieving our business objectives
Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
Evaluate campaign creative and track approvals and status updates with external agencies
Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision‑making
Watch program and product budgets to ensure financial objectives are met
Collaborate with global and regional teams across marketing disciplines to deliver assets, campaign pitch kits, toolkits, and content while adhering to brand guidelines and project timelines
Provide insights into Gen Z trends and their ways of thinking, adding a generational perspective
Actively contribute to discussions and initiatives as an engaged and proactive team member
Be responsible for overall project management and assist with ad‑hoc requests from the team
Required Qualifications & Skills
Skilled at developing strategic feedback, business proposals, and marketing communication plans
Proven experience in strategic development and project management
Creative‑minded with the ability to encourage individuals and teams
Knowledge of marketing industry trends and innovations
Proven presentation skills, including deck development in PowerPoint and Keynote, storytelling, and scripting
Curiosity about global consumer products marketing activation
Education
Junior or Senior year preferred
Major or previous coursework in Marketing, Business, Communications, or a related major preferred
Eligibility Requirements & Program Information
Be enrolled in an accredited college/university pursuing a degree, taking at least one class at the time of application posting, or currently participating in a Disney College Program or Disney Internship
Have not completed one year of continual employment on a Disney internship or program
Be at least 18 years of age
Possess unrestricted work authorization
Additional Information
Be compliant with The Disney Look appearance guidelines while at work
The approximate dates of this internship are June 2026 – January 2027
Must have the ability to work full‑time hours (approximately 40 hours per week) Monday – Friday, for the duration of the internship
Being able to provide one's own housing and reliable transportation to/from work is required
The pay rate for this role in Glendale, CA is $22.50 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
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What You Will Do You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance, and becoming an employee of a dynamic global marketing team.
Collaborate on the development of marketing strategies and go-to‑market plans aimed at achieving our business objectives
Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
Evaluate campaign creative and track approvals and status updates with external agencies
Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision‑making
Watch program and product budgets to ensure financial objectives are met
Collaborate with global and regional teams across marketing disciplines to deliver assets, campaign pitch kits, toolkits, and content while adhering to brand guidelines and project timelines
Provide insights into Gen Z trends and their ways of thinking, adding a generational perspective
Actively contribute to discussions and initiatives as an engaged and proactive team member
Be responsible for overall project management and assist with ad‑hoc requests from the team
Required Qualifications & Skills
Skilled at developing strategic feedback, business proposals, and marketing communication plans
Proven experience in strategic development and project management
Creative‑minded with the ability to encourage individuals and teams
Knowledge of marketing industry trends and innovations
Proven presentation skills, including deck development in PowerPoint and Keynote, storytelling, and scripting
Curiosity about global consumer products marketing activation
Education
Junior or Senior year preferred
Major or previous coursework in Marketing, Business, Communications, or a related major preferred
Eligibility Requirements & Program Information
Be enrolled in an accredited college/university pursuing a degree, taking at least one class at the time of application posting, or currently participating in a Disney College Program or Disney Internship
Have not completed one year of continual employment on a Disney internship or program
Be at least 18 years of age
Possess unrestricted work authorization
Additional Information
Be compliant with The Disney Look appearance guidelines while at work
The approximate dates of this internship are June 2026 – January 2027
Must have the ability to work full‑time hours (approximately 40 hours per week) Monday – Friday, for the duration of the internship
Being able to provide one's own housing and reliable transportation to/from work is required
The pay rate for this role in Glendale, CA is $22.50 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
#J-18808-Ljbffr